The Worst Advice in Podcasting

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Ash and Kane reveal the worst podcasting advice they have heard. Join them as they talk about common podcast advice and why it can be bad advice for podcasters.

KEY TAKEAWAYS

• “Don’t edit your show” This is bad advice; raw audio is not better. Don’t confuse authenticity with unfinished and unprofessional.
• “Just be consistent and your podcast will grow” Consistency is very important, but it has to be combined with other actions such as promoting and guesting on other shows.
• “Build it and they will come, you don’t need marketing just great content” If you have the right content and brilliant production, this can be the case on platforms such as YouTube, but good content alone isn’t enough.
• “Niche down as much as possible” Most people start to broad and need to niche down, which is why this advice is given, but it’s important to not niche for the sake of it or niche too much and alienate potential audiences.
• “You just need good guests” Good guests aren’t the only thing that will help your show or help you grow. You still need good production and promotion. You can also grow without good guests.
• “You must stick to strict format” Having a recognisable format is important, tying into consistency, but you don’t have to be super strict.
• “The more you post the quicker you grow” Quality over quantity!
• "You need the best equipment to succeed" Not true, there are some essentials, but they don't have to cost a lot. 
• "SEO and keywords don't matter for podcasts" They absolutely do matter for discoverability. 

BEST MOMENTS

“There’s two types of podcasting marketing, growth marketing and retention marketing”

“Generally just really good content is a form of retention marketing”

“The show seems to do really well when I’m active on LinkedIn”

“Don’t niche for the sake of niching, niche because it makes sense”

“A great guest is someone who has a loyal fanbase and talks about things they haven’t really talked about before but that alone won’t help you grow”

VALUABLE RESOURCES

Website

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ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators,