innovate ON purpose
innovate ON purpose by The Mindful Innovator, Matt Mueller, helps business leaders find clarity to grow their business purposefully. Stay locked in for mindfulness tips, innovative solutions, and purposeful leadership advice to take you to the next level ON purpose.
Episodes
In this episode, Matt Mueller and Nicole Larson discuss the latest trends in retail, focusing on the insights from the 'Real Retail Reality' report. They explore how store closures can indicate a healthy future for retail, the transformation of physical stores, the rise of international brands in the U.S. market, and the evolving consumer behavior that emphasizes experiences over transactions. The conversation highlights ...
In this conversation, Matt Mueller and Rich Bruno explore the often-overlooked aspects of innovation, focusing on the significance of personal branding, trust, and relationships in fostering a culture of innovation within organizations. Rich emphasizes the importance of authenticity, effective communication, and the legacy leaders leave behind. They discuss how leaders can assess their personal brand, the power of asking the right ...
Matt Mueller and Jonna Parker discuss the transformative role of data in the fresh food sector, exploring how consumer behavior is evolving and the importance of harmonizing data for actionable insights. They delve into the impact of GLP-1 medications on consumer choices, the implications of tariffs on pricing strategies, and the necessity of clean data for effective marketing. The conversation highlights the need for retailers to ...
In this episode, we are speaking with founder and CEO Brandon Castaneda of @ezbombsfood to explore convenience cooking, TikTok marketing, food innovation, their amazing spice bombs, consumer trends, retail strategy, culinary experiences, co-packing, and Mexican cuisine.
Matt Mueller interviews Brandon Castaneda, CEO and co-founder of EZBombs, a unique cooking product that simplifies the preparation of traditional Mexica...
In this episode of Innovate On Purpose, Matt Mueller interviews Starr Edwards, the founder of Bitchin' Sauce, discussing the innovative journey of creating an almond-based dip that has taken the CPG market by storm. They explore the versatility of the product, the importance of consumer feedback, and the strategies behind flavor development and retail relationships. Starr shares insights on the significance of sampling, the im...
In this episode, Matt Mueller speaks with Victoria Dias, Insights and Shopper Manager at Mondelez International, about the evolving landscape of snacking. They discuss consumer trends, the importance of innovation with purpose, and how Mondelez is addressing health and sustainability in their products. Victoria shares insights on Gen Z's unique snacking preferences and the significance of turning consumer insights into actiona...
The conversation at Expo West 2025 highlighted significant trends in the food and beverage industry, focusing on plant-based perfection, the simplicity revolution, and the resurgence of brands like Odwalla. Key insights included the importance of emotional connections with consumers, the rise of brain health products, and the innovative approaches of companies like Prime Roots in the deli sector. The discussion emphasized the need ...
In this episode of Innovate On Purpose, Matt Mueller speaks with Tucker Mitchell, a senior manager of innovation insights and strategy at Pernod Ricard. They discuss the importance of consumer insights in driving innovation, the challenges of navigating innovation overload, and the critical role of storytelling in stakeholder alignment. Tucker shares his experiences in the beverage industry, emphasizing the need for agility in resp...
In this episode of Innovate On Purpose, Matt Mueller and Steve Worthy delve into the pressing challenges facing the retail industry, particularly focusing on employee turnover and leadership development. Steve shares his journey in retail, emphasizing the importance of creating a unique identity for retail brands and fostering a strong company culture. They discuss the launch of The Campus, a community aimed at equipping retail lea...
In this episode of Innovate On Purpose, Matt Mueller and Dr. Elisa Servais delve into the critical role of store design in enhancing customer experience and driving sales. They discuss the outdated nature of many retail environments, the importance of bridging the gap between academic research and practical application in retail design, and the need for a cohesive omni-channel strategy. Dr. Servais emphasizes the significance of un...
In this conversation, Matt Mueller, an innovation strategist, discusses key consumer trends to watch for in 2025 and how to leverage trend assessments towards your innovation. Trends shared in this episode focus on plant-based, ethically sourced & natural products, and the convenience trend. He emphasizes the importance of understanding consumer behavior and market dynamics to drive innovation and strategy in the retail and CPG...
In this episode, Matt Mueller interviews Allan Malcomson, managing director at Canadian Tire and president of Meerby, discussing the transformation of customer and employee experiences in retail. Allan shares insights on the challenges faced in enhancing customer service, the innovative solutions implemented through Meerby, and the impact of technology on operational efficiency. The conversation highlights the importance of underst...
In this episode of Innovate On Purpose, host Matt Mueller discusses the intersection of customer experience (CX) and sustainability with Mike Robinson, a seasoned retail executive and founding member of the Eighth Notch. They explore how CX influences sustainability efforts and vice versa, sharing insights from Mike's extensive career at Macy's and his current work in optimizing delivery systems for sustainability. The co...
Matt Mueller discusses how to effectively diagnose in-store problems, particularly focusing on a case study involving a grocery store's bakery department. He emphasizes the importance of qualitative research over quantitative methods, outlining a four-step process to identify root causes of issues rather than just symptoms. Through engaging directly with consumers, he reveals key insights that led to actionable changes, ultima...
In this episode of Innovate On Purpose, Matt Mueller speaks with Parker Jackson, CEO and founder of Liberty in a Can, about the innovative world of THC seltzers. They discuss the importance of accessibility in cannabis, the unique experience of consuming THC in beverage form, and the challenges of navigating the market. Parker shares his passion for creating a product that is safe and enjoyable for all, and the conversation highlig...
In this episode of Innovate On Purpose, host Matt Mueller speaks with Lisa Johnston, editor in chief of Consumer Goods Technology, about the evolving landscape of consumer packaged goods (CPG) brands and their strategies for the future. They discuss insights from recent industry events, including the CGT Sales and Marketing Summit and Grocery Shop, highlighting the importance of faster decision-making, consumer-centric strategies, ...
In this episode, Matt Mueller interviews Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, about the transformation of the company and the importance of staying relevant to customers. Hanky Panky, a lingerie brand that has been around for 47 years, has always focused on uplifting women and understanding their needs. They have built a loyal customer base by creating high-quality, comfortable products that make women feel e...
In this episode, Matt Mueller interviews Anes Ahmed from Hershey Canada about innovation on a global scale. They discuss the challenges of taking insights and products from one region and moving them to another, emphasizing the need for customization and understanding local consumer preferences. Anes shares examples of how markets vary, such as the difference in quick commerce trends between South Asia, Middle East and North Americ...
In this episode of Innovate On Purpose, Matt Mueller speaks with Adam Boddison, CEO of the Association for Project Management, about the critical role of project management in driving change within organizations, particularly in the C-suite. Adam shares his journey from a mathematics teacher to a project management leader, emphasizing the importance of effective project management in delivering meaningful change. The conversation e...
In this episode of Innovate On Purpose, host Matt Mueller speaks with Pratik Bhadra, CEO of Netcore, about the critical transition from brick-and-mortar to e-commerce and omnichannel retail. They discuss the importance of product discovery, the challenges posed by consumer choice, and innovative strategies for enhancing customer engagement through email marketing. Pratik emphasizes the need for brands to leverage data and AI to cre...
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