April 22, 2025 • 15 mins
Chinese toy company Pop Mart is one of the hottest stocks this year thanks to the wild popularity of its Labubu dolls and other blind box toys.
On today’s Big Take Asia podcast, host K. Oanh Ha talks to Bloomberg Opinion’s Shuli Ren about how the company’s business model could help it ride out the trade-war storm.
Read more: China’s ‘Blind Box’ Magic Breeds Millions of Peter Pans
Further listening: How China’s BYD Became King of the Affordable EV
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Bloomberg Audio Studios, podcasts, radio news.
Speaker 2 (00:09):
Okay, so let's see we're down on beat you now
of K eleven. I think it's right around the corner.
On a recent Wednesday afternoon, I headed to a mall
in downtown Hong Kong to drop by one of the
hottest shops in town. Oh good, there it is PopMart.
PopMart is a toy store. It sells figurines, stuffed animals,
(00:33):
and plush dolls. It was packed with shoppers who were
there to buy one thing, a mystery box with a
surprise toy in it, also known as a blind box toy.
And as I was looking around the store, I saw
a woman standing by a display shaking a box with
one hand. I saw you shaking a box. What's that
all about?
Speaker 1 (00:54):
It's about the feeling. For example, this one. I want
to get this one right.
Speaker 2 (00:58):
Chasel Torres is visiting Hong Kong from a cow. She's
shaking the box to try to figure out which character
is inside. By the sound of it.
Speaker 1 (01:06):
Oh guys, this one is small, right, so mostly when
you shake it it's like shakeable. And then if you
get those big one, it's like they won't shake that munch.
Speaker 2 (01:17):
Chas Ol told me her fifteen year old daughter first
started collecting PopMart dolls last year and now she's the
one who's gotten addicted to blind box toys. Exactly what
chase Ol weighs the blind boxes in her hand, and
after shaking several of them, she settles on one.
Speaker 1 (01:35):
Oh no, I actually got this one A ready got repeat,
So sounds like you're gonna have to get another one
not today.
Speaker 2 (01:47):
Popmart's blind box toys, including its most famous one, the
Labuboo doll, have become a global phenomenon in the last
few years. In the US and Australia, fans line up
for hours, times in the middle of the night for
new releases. But even some of Popmart's biggest fans might
not be aware that the brand is from China. Bloomberg
(02:09):
Opinion columnist Shuley Wren says that could work to the
company's advantage Popmarked.
Speaker 3 (02:15):
If you just look at the name, you wouldn't know
it's Chinese. La Buopoo looks nothing Chinese at all, So
I think for Chinese companies to be more successful overseas,
they cannot be to Chinese.
Speaker 2 (02:28):
And even though China has been the target of a
rising tide of US tariffs. Since Trump's first term in
twenty eighteen, PopMart has become hugely popular both with consumers
and investors.
Speaker 3 (02:40):
In twenty twenty four, its sales more than doubled. And
if you look at this stock, they went public in
late twenty twenty and it has been up two hundred
and fifty percent. This stock is up more than forty
percent this year. Despite Trump's trade wars, the demand for
its dolls are very inelastic. It's recession proof and terror proof.
Speaker 2 (03:01):
Tariff proof that will be the test. Welcome to the
Big Take Asia from Bloomberg News. I'm Wanha. Every week
we take you inside some of the world's biggest and
most powerful economies and the markets, tycoons and businesses that
drive this ever shifting region. Today in the show, the
praise for China's blind box toys, can figurines and plushies
(03:24):
stokenough demand for Popmart's products to outlast the trade war,
And what can other Chinese companies learn from its success
as a country braces for escalating tariffs. PopMart was founded
in twenty ten as a variety store. Today, it sells
toys and figurines in about a dozen collections, but the
(03:48):
top seller is the Lebubu doll. Created in twenty fifteen.
Le Bubu is a small, toothy, fierce looking creature that
looks like a cross between an l and a rabbit.
It's so popular that PopMart now sells more than three
hundred variations of the character, and they're often sold out
in stores everywhere from Manila to New York. And Key
(04:11):
to the frenzy is the surprise customers get when they
open the blind boxes.
Speaker 3 (04:16):
Something's something good, something juicy, something wonderful, cool and open up.
Speaker 2 (04:24):
There are tons of these unboxing videos on social media.
Speaker 1 (04:28):
I got my first Labooboo. It costs dollars. It's so
fuggy that I guess it makes the K cute.
Speaker 2 (04:38):
Popmart's success with La Boo Boo is largely thanks to
Black Pink's Lisa, the lead rapper of the popular K
pop band. After she shared her collection on Instagram last year,
fans rushed out to buy the figures. Lisa also gushed
about the dolls in a Vanity Fair interview in November.
Speaker 1 (04:56):
So when this guy has a tail, they call Simobo.
If she doesn't have tell, we call her La Boo.
Speaker 3 (05:04):
Boo Lisa admitted online that she was obsessed with the
Labuo Boo. She says she didn't get what the big
deal was, but once she had one, she wanted a
second one.
Speaker 1 (05:13):
I spent all my money. I go PopMart everywhere. If
I fly to New York, I go to Miami, I
try to find PopMart there, Paris, you know, everywhere.
Speaker 2 (05:25):
The blind boxes can cost from fifteen dollars each to
more than two hundred and fifty dollars for limited editions.
And while selling merchandise with surprise toys is nothing new,
think about the mystery toys and kinder chocolates or cracker jacks.
Popcorn Truly says it's been essential to Popmark's explosive growth.
Speaker 3 (05:44):
This blind box thing. Basically it's their biggest marketing wing.
I think everyone likes to open Christmas gifts right like
you don't know what's inside, and that this kind of
surprise factor that adds a little bit thrilled.
Speaker 2 (05:58):
La booboo. Blind boxes or old and limited quantities online
and they sell out fast, meaning people have to go
into stores or buy them from vending machines. This hard
to find element creates a sense of exclusivity that drives
the hype.
Speaker 3 (06:13):
If you go to a Chinese store, you cannot get
Labubu because of scalpers. The more common ones you can
get them online from scalpers at perhaps twenty percent premium,
but some of them, the more limited edition ones, they
are very very hard to find.
Speaker 2 (06:29):
This mania for La Buobu and other Popmarke blind box
toys has translated into colossal success for the company. It's
sales revenue hit nearly two billion dollars in twenty twenty four,
more than double from the year before. The company went
public on the Hong Kong Stock Exchange in late twenty
twenty and since has become one of the best performing stocks.
Speaker 3 (06:51):
If you look at this stock that has been up
two hundred and fifty percent, this stock has really become
an investor Darling. It's trading at over fifty time times earnings,
and by comparison, Disney is trading at only seventeen times.
Hello Kitty Sanrio is trading at about forty times. It's
tremendous success. And it's found that he owns almost half
(07:12):
of the company and this company is worth twenty three
billion dollars. So go figure.
Speaker 2 (07:19):
PopMart may be a toy store, but its main customers
are young adults between fifteen to thirty five. That's according
to a market research firm. This group of grown ups
are sometimes referred to as kiddolts, adults who enjoy doing
or buying things usually intended for children. Truly, says, PopMart
is making a lot of money by tapping into this
(07:40):
kidd old market because that sector of the population is
struggling in China right now.
Speaker 3 (07:47):
The Chinese economy is not doing very well right like
young people of this generation, unemployment rate is very high.
A lot of young educated people, they don't see that
how they can climb the MIDI class leader like their
parents did. And I think La Bubu gives them a
sense of a mental serenity or comfort, you know, like
(08:09):
the so called lipstick effect in the economic session, or
if you are having a bad time, women will go
out to buy lipstick. It's fifteen twenty US dollars and
then you put on lipstick and you just feel a
little bit better. Right, But these days, instead of lipstick,
I think the young men and the women they like
to go for those fluffy toys.
Speaker 2 (08:30):
That accounts for the demand in China, but overseas Popmart's
appeal is now facing some big headwinds.
Speaker 3 (08:38):
Now, the White House says, tariffs on Chinea are now,
get this, one hundred and forty five percent.
Speaker 2 (08:45):
The President acknowledging the Trump administration has imposed hefty tariffs
on all Chinese goods going to the US, where the
company wants to expand. Can PopMart strategy survive the trade
war and can other Chinese brands successfully It's secret sauce
that's after the break. Popmart's blind box strategy has helped
(09:14):
it succeed well beyond China. City Group analysts said in
December they expect Popmart's global revenue to account for half
of total sales this year as a company looks to
expand to North America and Europe. As of December, the
company had one hundred and thirty physical stores outside China,
and despite the US and China being caught in an
(09:35):
increasingly escalating trade war Bloomberg Opinions Truly Wren expects that
PopMart Toys will be able to ride out the tariffs
for now.
Speaker 3 (09:44):
When we talk about tariffs, we say, oh, Americans are
not going to buy goods from Timo or Seeing because
they're just going to be one hundred percent more expensive, right,
But with Labubu demand, it's just that in elastic right now,
people are willing to spend more some of buying from
skull right. Even if you wanted to pay more, you
cannot have it. It's more about supply. That's why people
(10:05):
think PopMart at its current stage is teriff proof.
Speaker 2 (10:09):
Earlier this month, PopMart shares did see some volatility, following
as much as twenty percent in Hong Kong. That's after
Trump's tariff whiplash caused financial markets to go on a
roller coaster ride. For now, the stock is adding gains
again and truly says other companies are already trying to
replicate parts of Popmart's formula for success when they're expanding abroad.
Speaker 3 (10:34):
Chinese companies all want to go overseas. Overseas profit margins
are just much higher compared to China, and there is
no price wars in big markets like the US and
the European Union and the infact, you start to see
this brand called Miniso, the Chinese version of muchI, if
I may use that analogy, and they are also selling toys,
(10:55):
cheap lipstick, houseware, etc. Right, and that they are trying
to to do what popmar is doing going overseas, and
they are also starting to use this so called blind
box strategy to jazz things up.
Speaker 2 (11:08):
And they're being another key aspect of PopMart strategy.
Speaker 3 (11:13):
I think for Chinese companies to be more successful overseas,
they cannot be two Chinese popmarked. If you just look
at the name, you wouldn't know it's Chinese. Labooo looks
nothing Chinese at all. Actually the artist was born in
Hong Kong. He grew up and spent a big chunk
over his time in the Netherlands and he got the
inspiration reading about Nordic fairy tales. That's why Labou Boo
(11:37):
doesn't look quite Chinese. You know. She looks like where
the wild things are. She has a boyfriend called Taikoko,
and she has buddies. They all look a little bit
Nordic and international, and I think that's quite important. Like
of course all the Chinese companies, they want to create
new markets overseas. Miniso has done very well as well.
(11:58):
Minis doesn't look Chinese at all.
Speaker 2 (12:00):
In fact, most people think it's Japanese exactly.
Speaker 3 (12:02):
Certain brands like shell Me for instance, there electual Vehicles
U seven looks like a Porsche.
Speaker 2 (12:10):
Just as importantly, PopMart is challenging the idea that China
is just a place where cheap, knockoff goods are made.
Speaker 3 (12:17):
President Donald Trump keeps on railing against China, saying China
is flooding cheap goods and products into the US. But
that's not necessarily true. I think some of the mailing
China products are getting quite cool, right because Palmer is
coming up with new intellectual properties like La Bubu. Right
in order to earn customer loyalty, they have to make
(12:40):
quality goods that are fairly inexpensive, but they also have
to tease and come up with new innovations. It's not
so different from like Japan in the nineteen nineties. Right
back then, Japan's asset bubble already went bust, and the
Japanese companies are coming up with pretty interesting innovations. Uniclo
came up then, right, and then there was muchI, And
(13:00):
then suddenly the world says, oh wow, Japanese design is
great and the people around the world love them. And
I think that's what China wants to be like. They
want to be seen as a place where interesting designs
can also come.
Speaker 2 (13:15):
From whether demand for Labubu can continue to survive economic
challenges in China and the trade war with the US
remains to be seen. Blind box toys tend to be
passing fads and PopMart aspires the hook consumers beyond La
Buoboo dolls.
Speaker 3 (13:34):
Right now, Palmer is at early stage, so at this
point it feels like it's a fad and perhaps investors
are as betting that the Palmer can grow for another
say five ten years. Right now, Palmer is doing great
right the stock prices up. But going forward they have
their challenges. The key challenge is how to keep its
toys hip, how to have influencers still wear them and
(13:58):
showcase them on Instagram. That means that they have to
keep hung, innovating and the coming up with new intellectual
properties to keep young people on the hook.
Speaker 2 (14:12):
This is the Big Take Asia from Bloomberg News.
Speaker 3 (14:14):
I'm wan Ha.
Speaker 2 (14:16):
This episode was produced by Noomi Um and Young Young.
It was edited by Grace Jennings, ed Tquist, Patty Hirsch and
Dong Lu. It was fact checked by Eddie Dun and
mixed and sound designed by Taka Yasuzawa. Our senior producer
is Nami Shaven. Our senior editor is Elizabeth Ponzo. Our
deputy executive producer is Julia Weaver. Our executive producer is
(14:37):
Nicole Beamster Bower. Sage Bauman is Bloomberg's head of podcasts.
If you like this episode, make sure to subscribe and
review The Big Take Asia wherever you listen to podcasts.
It really helps people find the show. Thanks for listening,
See you next time.
Speaker 3 (15:00):
H
Bloomberg Audio Studios, podcasts, radio news.
Speaker 2 (00:09):
Okay, so let's see we're down on beat you now
of K eleven. I think it's right around the corner.
On a recent Wednesday afternoon, I headed to a mall
in downtown Hong Kong to drop by one of the
hottest shops in town. Oh good, there it is PopMart.
PopMart is a toy store. It sells figurines, stuffed animals,
(00:33):
and plush dolls. It was packed with shoppers who were
there to buy one thing, a mystery box with a
surprise toy in it, also known as a blind box toy.
And as I was looking around the store, I saw
a woman standing by a display shaking a box with
one hand. I saw you shaking a box. What's that
all about?
Speaker 1 (00:54):
It's about the feeling. For example, this one. I want
to get this one right.
Speaker 2 (00:58):
Chasel Torres is visiting Hong Kong from a cow. She's
shaking the box to try to figure out which character
is inside. By the sound of it.
Speaker 1 (01:06):
Oh guys, this one is small, right, so mostly when
you shake it it's like shakeable. And then if you
get those big one, it's like they won't shake that munch.
Speaker 2 (01:17):
Chas Ol told me her fifteen year old daughter first
started collecting PopMart dolls last year and now she's the
one who's gotten addicted to blind box toys. Exactly what
chase Ol weighs the blind boxes in her hand, and
after shaking several of them, she settles on one.
Speaker 1 (01:35):
Oh no, I actually got this one A ready got repeat,
So sounds like you're gonna have to get another one
not today.
Speaker 2 (01:47):
Popmart's blind box toys, including its most famous one, the
Labuboo doll, have become a global phenomenon in the last
few years. In the US and Australia, fans line up
for hours, times in the middle of the night for
new releases. But even some of Popmart's biggest fans might
not be aware that the brand is from China. Bloomberg
(02:09):
Opinion columnist Shuley Wren says that could work to the
company's advantage Popmarked.
Speaker 3 (02:15):
If you just look at the name, you wouldn't know
it's Chinese. La Buopoo looks nothing Chinese at all, So
I think for Chinese companies to be more successful overseas,
they cannot be to Chinese.
Speaker 2 (02:28):
And even though China has been the target of a
rising tide of US tariffs. Since Trump's first term in
twenty eighteen, PopMart has become hugely popular both with consumers
and investors.
Speaker 3 (02:40):
In twenty twenty four, its sales more than doubled. And
if you look at this stock, they went public in
late twenty twenty and it has been up two hundred
and fifty percent. This stock is up more than forty
percent this year. Despite Trump's trade wars, the demand for
its dolls are very inelastic. It's recession proof and terror proof.
Speaker 2 (03:01):
Tariff proof that will be the test. Welcome to the
Big Take Asia from Bloomberg News. I'm Wanha. Every week
we take you inside some of the world's biggest and
most powerful economies and the markets, tycoons and businesses that
drive this ever shifting region. Today in the show, the
praise for China's blind box toys, can figurines and plushies
(03:24):
stokenough demand for Popmart's products to outlast the trade war,
And what can other Chinese companies learn from its success
as a country braces for escalating tariffs. PopMart was founded
in twenty ten as a variety store. Today, it sells
toys and figurines in about a dozen collections, but the
(03:48):
top seller is the Lebubu doll. Created in twenty fifteen.
Le Bubu is a small, toothy, fierce looking creature that
looks like a cross between an l and a rabbit.
It's so popular that PopMart now sells more than three
hundred variations of the character, and they're often sold out
in stores everywhere from Manila to New York. And Key
(04:11):
to the frenzy is the surprise customers get when they
open the blind boxes.
Speaker 3 (04:16):
Something's something good, something juicy, something wonderful, cool and open up.
Speaker 2 (04:24):
There are tons of these unboxing videos on social media.
Speaker 1 (04:28):
I got my first Labooboo. It costs dollars. It's so
fuggy that I guess it makes the K cute.
Speaker 2 (04:38):
Popmart's success with La Boo Boo is largely thanks to
Black Pink's Lisa, the lead rapper of the popular K
pop band. After she shared her collection on Instagram last year,
fans rushed out to buy the figures. Lisa also gushed
about the dolls in a Vanity Fair interview in November.
Speaker 1 (04:56):
So when this guy has a tail, they call Simobo.
If she doesn't have tell, we call her La Boo.
Speaker 3 (05:04):
Boo Lisa admitted online that she was obsessed with the
Labuo Boo. She says she didn't get what the big
deal was, but once she had one, she wanted a
second one.
Speaker 1 (05:13):
I spent all my money. I go PopMart everywhere. If
I fly to New York, I go to Miami, I
try to find PopMart there, Paris, you know, everywhere.
Speaker 2 (05:25):
The blind boxes can cost from fifteen dollars each to
more than two hundred and fifty dollars for limited editions.
And while selling merchandise with surprise toys is nothing new,
think about the mystery toys and kinder chocolates or cracker jacks.
Popcorn Truly says it's been essential to Popmark's explosive growth.
Speaker 3 (05:44):
This blind box thing. Basically it's their biggest marketing wing.
I think everyone likes to open Christmas gifts right like
you don't know what's inside, and that this kind of
surprise factor that adds a little bit thrilled.
Speaker 2 (05:58):
La booboo. Blind boxes or old and limited quantities online
and they sell out fast, meaning people have to go
into stores or buy them from vending machines. This hard
to find element creates a sense of exclusivity that drives
the hype.
Speaker 3 (06:13):
If you go to a Chinese store, you cannot get
Labubu because of scalpers. The more common ones you can
get them online from scalpers at perhaps twenty percent premium,
but some of them, the more limited edition ones, they
are very very hard to find.
Speaker 2 (06:29):
This mania for La Buobu and other Popmarke blind box
toys has translated into colossal success for the company. It's
sales revenue hit nearly two billion dollars in twenty twenty four,
more than double from the year before. The company went
public on the Hong Kong Stock Exchange in late twenty
twenty and since has become one of the best performing stocks.
Speaker 3 (06:51):
If you look at this stock that has been up
two hundred and fifty percent, this stock has really become
an investor Darling. It's trading at over fifty time times earnings,
and by comparison, Disney is trading at only seventeen times.
Hello Kitty Sanrio is trading at about forty times. It's
tremendous success. And it's found that he owns almost half
(07:12):
of the company and this company is worth twenty three
billion dollars. So go figure.
Speaker 2 (07:19):
PopMart may be a toy store, but its main customers
are young adults between fifteen to thirty five. That's according
to a market research firm. This group of grown ups
are sometimes referred to as kiddolts, adults who enjoy doing
or buying things usually intended for children. Truly, says, PopMart
is making a lot of money by tapping into this
(07:40):
kidd old market because that sector of the population is
struggling in China right now.
Speaker 3 (07:47):
The Chinese economy is not doing very well right like
young people of this generation, unemployment rate is very high.
A lot of young educated people, they don't see that
how they can climb the MIDI class leader like their
parents did. And I think La Bubu gives them a
sense of a mental serenity or comfort, you know, like
(08:09):
the so called lipstick effect in the economic session, or
if you are having a bad time, women will go
out to buy lipstick. It's fifteen twenty US dollars and
then you put on lipstick and you just feel a
little bit better. Right, But these days, instead of lipstick,
I think the young men and the women they like
to go for those fluffy toys.
Speaker 2 (08:30):
That accounts for the demand in China, but overseas Popmart's
appeal is now facing some big headwinds.
Speaker 3 (08:38):
Now, the White House says, tariffs on Chinea are now,
get this, one hundred and forty five percent.
Speaker 2 (08:45):
The President acknowledging the Trump administration has imposed hefty tariffs
on all Chinese goods going to the US, where the
company wants to expand. Can PopMart strategy survive the trade
war and can other Chinese brands successfully It's secret sauce
that's after the break. Popmart's blind box strategy has helped
(09:14):
it succeed well beyond China. City Group analysts said in
December they expect Popmart's global revenue to account for half
of total sales this year as a company looks to
expand to North America and Europe. As of December, the
company had one hundred and thirty physical stores outside China,
and despite the US and China being caught in an
(09:35):
increasingly escalating trade war Bloomberg Opinions Truly Wren expects that
PopMart Toys will be able to ride out the tariffs
for now.
Speaker 3 (09:44):
When we talk about tariffs, we say, oh, Americans are
not going to buy goods from Timo or Seeing because
they're just going to be one hundred percent more expensive, right,
But with Labubu demand, it's just that in elastic right now,
people are willing to spend more some of buying from
skull right. Even if you wanted to pay more, you
cannot have it. It's more about supply. That's why people
(10:05):
think PopMart at its current stage is teriff proof.
Speaker 2 (10:09):
Earlier this month, PopMart shares did see some volatility, following
as much as twenty percent in Hong Kong. That's after
Trump's tariff whiplash caused financial markets to go on a
roller coaster ride. For now, the stock is adding gains
again and truly says other companies are already trying to
replicate parts of Popmart's formula for success when they're expanding abroad.
Speaker 3 (10:34):
Chinese companies all want to go overseas. Overseas profit margins
are just much higher compared to China, and there is
no price wars in big markets like the US and
the European Union and the infact, you start to see
this brand called Miniso, the Chinese version of muchI, if
I may use that analogy, and they are also selling toys,
(10:55):
cheap lipstick, houseware, etc. Right, and that they are trying
to to do what popmar is doing going overseas, and
they are also starting to use this so called blind
box strategy to jazz things up.
Speaker 2 (11:08):
And they're being another key aspect of PopMart strategy.
Speaker 3 (11:13):
I think for Chinese companies to be more successful overseas,
they cannot be two Chinese popmarked. If you just look
at the name, you wouldn't know it's Chinese. Labooo looks
nothing Chinese at all. Actually the artist was born in
Hong Kong. He grew up and spent a big chunk
over his time in the Netherlands and he got the
inspiration reading about Nordic fairy tales. That's why Labou Boo
(11:37):
doesn't look quite Chinese. You know. She looks like where
the wild things are. She has a boyfriend called Taikoko,
and she has buddies. They all look a little bit
Nordic and international, and I think that's quite important. Like
of course all the Chinese companies, they want to create
new markets overseas. Miniso has done very well as well.
(11:58):
Minis doesn't look Chinese at all.
Speaker 2 (12:00):
In fact, most people think it's Japanese exactly.
Speaker 3 (12:02):
Certain brands like shell Me for instance, there electual Vehicles
U seven looks like a Porsche.
Speaker 2 (12:10):
Just as importantly, PopMart is challenging the idea that China
is just a place where cheap, knockoff goods are made.
Speaker 3 (12:17):
President Donald Trump keeps on railing against China, saying China
is flooding cheap goods and products into the US. But
that's not necessarily true. I think some of the mailing
China products are getting quite cool, right because Palmer is
coming up with new intellectual properties like La Bubu. Right
in order to earn customer loyalty, they have to make
(12:40):
quality goods that are fairly inexpensive, but they also have
to tease and come up with new innovations. It's not
so different from like Japan in the nineteen nineties. Right
back then, Japan's asset bubble already went bust, and the
Japanese companies are coming up with pretty interesting innovations. Uniclo
came up then, right, and then there was muchI, And
(13:00):
then suddenly the world says, oh wow, Japanese design is
great and the people around the world love them. And
I think that's what China wants to be like. They
want to be seen as a place where interesting designs
can also come.
Speaker 2 (13:15):
From whether demand for Labubu can continue to survive economic
challenges in China and the trade war with the US
remains to be seen. Blind box toys tend to be
passing fads and PopMart aspires the hook consumers beyond La
Buoboo dolls.
Speaker 3 (13:34):
Right now, Palmer is at early stage, so at this
point it feels like it's a fad and perhaps investors
are as betting that the Palmer can grow for another
say five ten years. Right now, Palmer is doing great
right the stock prices up. But going forward they have
their challenges. The key challenge is how to keep its
toys hip, how to have influencers still wear them and
(13:58):
showcase them on Instagram. That means that they have to
keep hung, innovating and the coming up with new intellectual
properties to keep young people on the hook.
Speaker 2 (14:12):
This is the Big Take Asia from Bloomberg News.
Speaker 3 (14:14):
I'm wan Ha.
Speaker 2 (14:16):
This episode was produced by Noomi Um and Young Young.
It was edited by Grace Jennings, ed Tquist, Patty Hirsch and
Dong Lu. It was fact checked by Eddie Dun and
mixed and sound designed by Taka Yasuzawa. Our senior producer
is Nami Shaven. Our senior editor is Elizabeth Ponzo. Our
deputy executive producer is Julia Weaver. Our executive producer is
(14:37):
Nicole Beamster Bower. Sage Bauman is Bloomberg's head of podcasts.
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