Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place! Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business. Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows. With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth. The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries. Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media. On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like: -How do I start a podcast for my small business? -Is it too late to start a podcast? -Do I need to be tech-savvy to launch a podcast? -What is the best podcast equipment for beginners? -How can I attract new listeners and grow my audience? -How do I get more podcast downloads? -What is the best podcasting strategy for business growth? -How can I convert podcast listeners into paying clients and customers? -How do I monetize my podcast? -What can I do to improve my podcast's SEO and discoverability? New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business! Next Steps: Check out the website: www.ThePodcastTeacher.com Email Julia: Julia@ThePodcastTeacher.com Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Episodes
How many episodes should you release on launch day? Today, I'm sharing my recommendation for exactly how many episodes to launch your podcast with... plus the two big reasons behind that number.
Resources Mentioned:
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon co...
Have you been told that growing your business means chasing algorithms, posting every single day, and dancing on camera? In this episode, I'm breaking down 3 ways podcasting works differently than social media... and why those differences matter so much for business owners over 50. Plus, I'll share my absolute favorite growth strategy, the one that's grown my show every month while I've barely touched social media in 2 years.
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FAQ Friday answering the question "Am I too old to start a podcast?" If you've been wondering whether podcasting still makes sense in your 50s, 60s, or beyond, the latest listener research has an answer that might surprise you. In this episode, I'm sharing what the data says about listeners in your season of life, plus the built-in advantage you have over younger podcasters.
Resources Mentioned:
The rebrand is officially here... welcome to the very first episode of Podcasting Over 50! In this episode, I'm sharing the full story behind the show's third (yes, third) name. You'll hear why I made the change, who this show is built for going forward, and exactly what's changing and what's staying the same.
Take Your Next Step:
- Podcast Startup Academy: www.ThePodcastTeacher.com/academy
- Podcast Growth Collective: www.ThePo...
FAQ Friday answering the podcasting question of "Does My Podcast Need a Trailer?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free c...
Is your podcast struggling to grow, attract the right listeners, or generate clients? A strategic podcasting rebrand could be the shift that finally gets your show moving again. In this episode, I'll help you determine whether a rebrand is the right move for you, walk you through what exactly needs to change during the rebranding process, and finally, show you how to strategically position your rebrand so that it actually fuels gro...
FAQ Friday answering the podcasting question of "Should I Start My Podcast Before I Have a Business Offer?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodca...
Struggling to come up with the perfect name for your podcast, or wondering if a rebrand might be in order? In this episode, I dive into the nitty-gritty of podcast naming conventions and share 7 common mistakes to avoid. Tune in to discover all the essentials for naming success and keep your podcast journey moving!
Resources Mentioned:
- Episode 66: Want to Attract New Listeners? Add a Subtitle to Your Podcast!
- US Patent and T...
FAQ Friday answering the podcasting question of "Do I Need to Wear Headphones When Recording?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com...
Feeling like your podcast is stalling this summer? You're not alone, and your show isn’t broken. In this episode, I’ll break down why podcasting downloads tend to dip during the summer months and what it really means for your show. You’ll also learn the smart strategies you can use right now to stay on track and even come out ahead.
Resources Mentioned:
- Podcast Growth Collective: www.ThePodcastTeacher.com/...
FAQ Friday answering the podcasting question of "Which Software Should I Use to Record an Interview?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeac...
There's no one "right" podcast workflow. From content prep to recording, editing, and scheduling, you need to do what works for you. If you're struggling to figure out what that is, in today's episode I'm sharing the system that works well for me. Plus, a completely different system that works really well for one of my clients. Tune in to find out if one of these podcasting systems is a good fit for you!
Resources Mentioned:
FAQ Friday answering the podcasting question of "What's Your Favorite Audio Recording Program?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.co...
Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy can help your show, plus my formula for implementing it!
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made...
FAQ Friday answering the podcasting question of "What is an RSS Feed?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation...
Overthinking is the hidden trap that’s slowing down your online business. In this episode, I’m sharing how to make clearer, faster decisions that actually move your business forward. You’ll learn why calm is your secret superpower when making choices, how to shift out of perfectionism mode, and the one mindset question that can break you out of an overthinking spiral.
Resources Mentioned:
FAQ Friday answering the podcasting question of "Can You Pre-Schedule Podcast Episodes?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A...
Wondering why your amazing episodes aren’t translating into more downloads and engagement? In this episode, you'll learn what five of the most common podcast promotion mistakes are, why they're slowing your podcasting growth, and how to fix them.
Resources Mentioned:
- Podcast Growth Collective: www.ThePodcastTeacher.com/collective
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/...
FAQ Friday answering the podcasting question of "How Do I Turn My Blog Content Into a Podcast?"
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.co...
Ready to get more listeners AND more sales from your podcast? In this episode, I'm sharing where your podcast fits into the marketing plan for your online business, how to diagnose the problem if you’re not seeing results, and which small but strategic podcasting shifts to make in order to move the needle forward.
Resources Mentioned:
- Podcast Growth Collective: www.ThePodcastTeacher.com/collective
***Learn more about th...
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