Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors, PTs & Healthcare Professionals

Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors, PTs & Healthcare Professionals

Welcome to Boutique Practices, the podcast for Christian women in healthcare who want a part-time, cash, highly profitable, low-maintenance, social media optional practice that delivers life-changing results for your patients and gives you the margin you’ve been craving. I’m your host, Dr. Alex Pankoke — chiropractor, entrepreneur, coach, and busy mama — and I’m here to show you how to use heavenly strategy to grow a practice that honors your mantle as a healer while leaving space for marriage, motherhood, ministry, and every other calling God has placed on your life. Inside, you’ll learn how to: Transform your clinic into a boutique, high-touch, transformational practice. Build a profitable, sustainable business model without burnout. Serve your patients with excellence — without relying on social media or drowning in overhead. Create more time freedom, impact, and joy in your work and your home. It’s time to trade the hustle for a business that values quality over quantity, maximizes your resources, and truly impacts lives. So whether you’re rocking scrubs, yoga pants, or a spit-up covered t-shirt — take a deep breath, press play, and let’s build the practice. 🔥Join us for the Boutique Practice Bootcamp starting Monday, September 22nd. For just $17, you’ll get the step-by-step blueprint to create a profitable, part-time, all-cash practice that aligns with your current season of life. boutiquepractices.com/bootcamp 💬 Apply for the Boutique Practice Mentor Mind – One-on-one coaching + community for Christian women in healthcare who want to grow profitable, faith-led practices. boutiquepractices.com/mentormind 📲 Let’s Connect: Email: hello@boutiquepractices.com If this episode encouraged you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

Episodes

September 14, 2025 30 mins

If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patien...

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Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed?

In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season of calling.

You’ll discover:

  • Why many Christian women in healthcare feel torn ...

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Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations.

We’ll share why this clarity completely changes how you market, price, and package your services, whil...

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In this raw, behind-the-scenes episode of Boutique Practices, Dr. Alex gets real about the five biggest mistakes she made that nearly took down her thriving boutique chiropractic practice — and the one God-given blessing that turned it all around.

You’ll hear:

  • How she went from a multiple six-figure, part-time, cash-based boutique practice during the pandemic… to burnout, debt, and misalignment

  • The cracks in her business fo...

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If you’re a woman in healthcare who feels torn between your mantle as a healer and everything else God’s called you to — you’re not alone.

In this episode, Dr. Alex unpacks the non-negotiable that every Christian chiropractor, physical therapist, and healthcare provider needs for a sustainable, purpose-led business: margin.

You’ll learn:

  • Why margin is more than just “free time” — it’s breathing room for your calling

  • How the...

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SStarting — or restarting — your practice can feel overwhelming, especially if your life looks nothing like the “conventional” model you see everywhere.

In this episode of Boutique Practices, Dr. Alex Pankoke and new co-host Dr. Lauren Collins share their parallel journeys of building boutique practices through moves, motherhood, financial challenges, and unexpected pivots.

Dr. Lauren walks you through:

  • How she started her fi...

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This episode is a special one — we’re introducing you to the newest member of the Boutique Practices team, Dr. Lauren Collins!

Dr. Lauren is a seasoned chiropractor, entrepreneur, wife, mama, doula, and micro-influencer who has spent over a decade building and running successful boutique practices. With three businesses, four locations, and a specialty in perinatal, infant, and family care, she knows what it takes to create a pract...

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Boutique Practice Secrets: Why Your Calling Isn’t the Same as Your Assignment

Show Notes:

Hey friend — if you’ve ever felt torn between your mantle as a healer and the rest of your life, this episode is for you.

In this first episode back after my year-long “sabbatical,” I’m unpacking one of the biggest lessons God has been teaching me: the difference between your calling and your assignment — and how mixing them up can lead to bur...

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Have you ever felt overwhelmed by the demands of your healthcare practice, wondering if you’re doing enough or if you’re truly managing it all?

As healthcare providers, we often carry an immense weight on our shoulders—our patients depend on us, our practices need our attention, and our families count on us.

In the midst of this whirlwind, there’s a silent struggle that many of us face but seldom discuss: anxiety.

For a long time, ...

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Deciding to keep going when you’re running on empty can feel impossible, especially as a mom juggling countless roles.

We’ve all been there—trying to hold everything together and pushing ourselves past the point of exhaustion.

But here’s the truth: burnout is real, and it’s not just about feeling tired.

It’s about that deeper, emotional fatigue that leaves us feeling stuck, disconnected, and overwhelmed.

In this episode, I’m gettin...

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Are you feeling disconnected, even though you’re constantly surrounded by people?

As healthcare providers, we spend our days helping others, yet we often struggle with a silent battle that many don’t talk about—loneliness.

In this episode, I dive into the surprising claim by the Surgeon General that loneliness is now the biggest threat to public health.

We’ll explore how this growing sense of isolation affects not just older genera...

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Deciding whether to bring your kids to work, especially in a practice setting, is one of those decisions that can weigh heavily on your mind as a parent and professional.

When I first started my journey, I looked up to other practitioners who seemed to have it all together—managing their busy practices with their children in tow, all while radiating grace and composure.

It looked like the perfect setup, and I thought, “That’s what ...

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Ever wish you could go back in time and give your younger self some much-needed advice? I sure do! While in chiropractic school, I learned some things the hard way, and there are a few tips I wish someone had drilled into my head.   

Looking back, there are 8 things I wish someone had sat me down and told me, lessons that would have saved me a ton of stress and set me up for success much sooner.

Some of these nuggets of wisdom were...

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In the fast-paced world of healthcare, it's easy to focus solely on treating immediate symptoms. However, for chiropractors and physical therapists aiming to provide truly transformative care, it's crucial to go beyond the surface.

This episode explores how diving deeper into the examination process can reveal underlying motivations and broader impacts of health issues, ultimately leading to more effective treatment plans and impro...

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Whether you're a seasoned practitioner or just starting out, rethinking what success means in your field is crucial. Too often, we're caught up in numbers—be it revenue, patient counts, or session quotas—that we forget the essence of what makes a practice truly successful and fulfilling.

In this episode, we'll explore five fundamental keys that pave the way for a thriving practice. These aren't your typical metrics or superficial t...

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In this episode, we explore essential considerations for chiropractors and physical therapists when making pivotal business decisions. Learn the signs for starting your practice, understanding resilience, recognizing when it's time to stay committed, and knowing when to walk away. Join Dr. Alex as she dives into practical advice and insights to help you navigate your professional journey effectively.

 

COACHING Book a FREE discover...

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Are you dreaming of starting your own boutique chiropractic or physical therapy practice but worried about the costs?

 

It’s possible to create a thriving, personalized practice without spending a fortune. The key is to attract and retain patients who align perfectly with your vision and values.

 

In this episode, we'll explore practical, budget-friendly strategies to help you establish a boutique practice that not only meets the u...

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Dr. Alex delves deep into the money mindset essential for chiropractors and physical therapists considering starting a boutique practice. She untangles the often confusing differences between investment, debt, and liabilities, stressing the importance of having a clear financial vision while trusting in God's provision for business success.

 

Just as a patient's belief in their recovery can speed up their healing, a business owner'...

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Do you ever find yourself stuck at the planning stage in your chiropractic or physical therapy business, unsure of how to execute the plan or even take the next step?

 

This episode sheds light on why transitioning from planning to execution can feel like an insurmountable challenge.

 

Dr. Alex covers some common obstacles practitioners face, such as procrastination, fear of failure, and the overwhelming desire for perfection.

 

Th...

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SIGN UP Boutique Practice Brilliance: 2-Day Roadmap Challenge - April 4-5th 11 am CST

 

Have you ever considered that the secret to building a thriving practice might lie not in mastering every single aspect of the business, but rather in understanding the real you—your strengths and your weaknesses?

 

Today, we're diving deep into a conversation that's often sidelined in the hustle of setting up a successful practice: the crucial ...

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