It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out.
But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand.
This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven marketing and helps entrepreneurs position themselves as the go-to authority in their space. And in this episode, Freddie shares the strategies he uses with his clients to help them build a personal brand that does the selling for them.
If you want to cut your sales cycle in half, effortlessly attract high-value clients and stand out in a crowded market, this episode is for you.
Covered in this episode:
- Why it’s become so essential for creative business owners to build trust with their audience.
- How to build a personal brand even if you don’t think your story is worth telling.
- How to capitalise on LinkedIn before it’s too late.
- Telling your origin story in a way that positions you as an authority without bragging.
- Why customer acquisition is getting harder - and how to fix it for your business.
- The key to attracting top talent and opportunities.
- A powerful exercise to uncover your unique story.
- Freddie’s incredible journey that led him to leaving a prestigious corporate career track for a life of entrepreneurship.
- And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
The Healthy Entrepreneur- https://thehealthyentrepreneurclub.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Freddie Pullen on LinkedIn - https://www.linkedin.com/in/freddie-pullen/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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