Not all clients are created equal.
When I used to run my web design and marketing agency, I would work with just about any client who had the budget. But after working with them, some clients would make amazing leaps which would transform their businesses, and some got no results at all.
So, what was the difference?
And if you can deliver the exact same service to two different clients and get paid the same, why does it matter what they do with what you’ve created for them after?
If you take on too many clients who aren’t getting the results they set out to get, I guarantee you that it’ll come back to bite you in the form of a damaged reputation, and a lack of growth.
In this episode, I’m going to share a strategy that will help you to understand exactly what kinds of clients you should be taking on. The kinds of clients that will value what you do, achieve the results they were after and ultimately elevate your brand recognition, so you can grow your business faster and take on higher paying clients.
You’ll learn how to qualify leads beyond just their budget and discover why saying no to misaligned clients (even high-paying ones) can protect your business in the long run.
In this episode, we cover:
- Why some clients thrive after you’ve worked with them and others don’t.
- Why working with the wrong clients can harm your business (even if they have a big budget).
- How to spot the attributes that determine ‘perfect fit’ clients.
- How aligning with the right clients builds your brand’s reputation in the market.
- And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
LEARN MORE The One Page Sales Framework - https://resources.mattessam.co.uk/salesframework
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
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Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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