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December 14, 2024 28 mins

Episode 41: In this episode of Freed Stories, we connect with LaToya Russell, founder of The OBM Office and a July 2024 Freed Fellowship Finalist. As the creator of the Quitting Corporate Training School and an automation expert, LaToya shares her journey from corporate frustration to building a successful business empowering women, particularly mothers and underrepresented minorities, through tech education and automation expertise.

3 Key Takeaways:

  1. Start Moving to Find Direction: LaToya emphasizes that movement creates opportunity - she discovered her niche in automation by first exploring various services and following opportunities that resonated with her skills.
  2. Financial Foundation Matters: Maintaining corporate employment while building a side business provided the stability needed to experiment and grow, until reaching a sustainable income level.
  3. Strategic Transition: By focusing on automation services and identifying market gaps, LaToya built a scalable business model that evolved from direct services to teaching and certification programs.

 

Connect with LaToya Russell: Quitting Corporate Website: quittingcorporate.com The OBM Office Website - https://theobmoffice.com/

Social Media: @bylatoyar on all platforms - https://www.instagram.com/bylatoyar/

 

Continue Your Journey: Don't forget to subscribe to Freed Stories on your favorite podcast platform. Stay tuned for more episodes filled with actionable insights and stories of entrepreneurship that inspire and guide. Visit our website for additional resources and support at 

Freed Growth - https://freedgrowth.com/grow

Apply for our Freed Fellowship Monthly Grant - https://freedfellowship.com/

Follow Freed Growth on Instagram - https://www.instagram.com/freedgrowth

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