In this conversation with Scott Leese, a successful sales consultant and former VP of Sales, Max explores the journey from corporate leadership to independent consulting. Scott shares how he built a thriving solo practice generating over $1 million annually while maintaining a 93% profit margin. The discussion covers how sales is evolving away from traditional cold outreach toward relationship building, content creation, and referral networks. Scott offers valuable advice for founders scaling their sales teams, including the importance of simplifying product messaging, hiring full-cycle salespeople, and focusing on network building. This episode provides a candid look at work-life balance, goal-setting, and the future of sales in an increasingly AI-driven landscape.
Content of the episode:
00:00 Introduction and Early Career 00:54 Transition to Consulting 01:50 Going Independent 03:40 First Clients and Networking 04:55 Scaling and Business Philosophy 07:40 Balancing Work and Life 12:29 Staying Sharp and Diversifying 18:34 Modern Sales Strategies 24:51 The Decline of Traditional Sales Methods 28:31 Building a Network in Sales 31:44 Leveraging AI in Sales 34:12 Scaling Sales Teams and Strategies 35:23 Challenges and Breakpoints in Scaling 41:34 Hiring and Compensation for Sales Teams 46:50 Final Tips for Founders
Looking for great growth tips? – Follow Scott on LinkedIn: https://www.linkedin.com/in/scottleese/
Check out Scott’s consulting business here: https://scottleeseconsulting.com
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5
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