Local SEO: The Expert’s Guide
Where local SEO meets expert insight! Join Joy Hawkins and Colan Neilsen, renowned local SEO specialists from Sterling Sky, as they share tested strategies, research-backed tips, and industry updates to elevate your local search game.
Episodes
In this episode, we explore three free tools that can save you time and improve your local SEO strategy. For more 👉🏻https://www.sterlingsky.ca/top-3-free-local-seo-tools/ The tools help you optimize your Google Business Profile, track SEO results, and simulate searches from specific zip codes. By the end, you'll know exactly how to streamline your SEO efforts and achieve better results with minimal effort.
Discover 5 powerful local SEO hacks you probably haven’t tried—one can boost your rankings in just 10 minutes! Learn how to optimize footers, target broader geographies, recover lost reviews, and more. These data-backed strategies helped businesses dominate search results fast. Ready to outsmart Google and your competitors? Watch now and implement today!
Discover how four powerful SEO tactics transformed a law firm’s lead generation, expanding their reach and boosting revenue. From practitioner listings and local service ads to local expansion and timely mass tort content, these strategies led to massive growth. If you're a local business, especially in the legal field, you can replicate these methods to dominate your market and generate more leads.
Is ChatGPT search really a threat to Google or just hype? We dive into real-world data, comparing Google vs. ChatGPT traffic, and reveal how small businesses can adapt. Learn why Bing matters and get a bonus tip to stay ahead of AI-driven search trends. Don't miss this actionable breakdown—watch now and future-proof your SEO strategy!
Having multiple Google listings might seem like a traffic booster, but it could actually be hurting your rankings. In this case study, an orthodontist’s search visibility was suffering due to competing practitioner listings. After removing one, his ranking jumped, proving Google’s filtering system can penalize duplicate listings. Want to know if this is affecting your business? Watch now and learn how to fix it!
Are outdated Google reviews hurting your business? For more 👉🏻https://www.sterlingsky.ca/why-google-highlights-old-negative-reviews/ This video dives into Google's "featured reviews" and reveals why old, negative reviews might still haunt your brand. Learn how these outdated highlights can mislead potential customers, why Google might prioritize negative reviews, and discover the rare ways to force a refresh. Share your experienc...
Using stock photos can hurt your SEO if Google already has copies of the same image elsewhere. For more 👉🏻 https://www.sterlingsky.ca/stock-photos-vs-real-photos/ This video explores real-world cases where businesses lost rankings due to stock images and how using unique, relevant images helped them recover. Learn how Google's image filters work, why originality matters, and how to check your image traffic in Search Console. Want...
an publishing hundreds of AI-generated service area pages skyrocket your site's SEO? Not always! In this video, we explore a real-world case where a business published 200+ AI-driven pages, hoping for massive traffic, only to see zero impact. Learn why Google's indexing standards require unique, valuable content and how to avoid SEO pitfalls when using AI at scale. Stay tuned for insights on balancing AI content with quality to boo...
Does Listing Business Hours Affect Google Rankings? For more 👉🏻 https://www.sterlingsky.ca/is-listing-business-hours-crucial-for-rankings/ Is your Google Business profile ranking unpredictable? In this video, we reveal how listing or omitting business hours impacts rankings. Through testing, we found that removing hours can hurt rankings, while listing 24/7 availability may provide an edge—if you can answer calls. We also share a...
Google’s latest Diversity Update is shaking up search rankings, causing businesses to lose traffic. If your company appears in the local pack, your organic ranking may be taking a hit. But don’t panic—we’ve tested solutions, and in this video, we’ll show you how to reverse the damage and even gain an advantage. Watch now to fix your rankings and adapt to Google’s latest change!
Learn how Reddit can boost your SEO, even with nofollow links! Discover a tested strategy that helped a site jump from position 25 to 10 on Google with just one Reddit link. Plus, explore two game-changing tips to get followed links from Reddit using subreddits and images. While not without risk, leveraging Reddit's massive authority can yield big rewards if done right. Ready to take your rankings to the next level? Watch now and s...
Learn how to boost your rankings for "near me" searches on Google! Despite Google's proximity-based algorithm, adding "near me" or "near you" to URLs, titles, and headers can significantly improve organic rankings. This strategy, tested on businesses like dentists, has proven to drive traffic without harming user experience. Perfect for local SEO, but note: it won't impact Google Maps rankings. Watch for actionable tips!
Can risky SEO tactics like CTR manipulation, parasite SEO, and fake engagement really boost your Google rankings? We tested these controversial methods and uncovered surprising insights into their short-term gains and long-term pitfalls. Discover what works, what doesn’t, and why sustainable strategies are your safest bet for SEO success. Plus, learn expert tips for "near me" optimization, long title tags, and leveraging Reddit lin...
Can manipulating Google rankings with fake clicks work? We tested this with a restaurant’s Google Business Profile. The result? A temporary boost followed by a return to baseline rankings. Learn why CTR manipulation is unsustainable, its risks (like penalization by Google), and why long-term SEO strategies are better for your business. Watch the full breakdown of our experiment, the data, and expert insights. #LocalSEO #GoogleRank...
In this video, we explore significant 2024 updates to local SEO, including Google’s “Review Jail,” new filtering mechanisms for fake reviews, and impactful changes to search result layouts. We also discuss handling profile issues like malicious pin relocations and SEO ranking shifts on mobile. Learn how these trends can affect your business and discover strategies to stay competitive and avoid costly penalties.
Watch More:
Local SEO: The Experts Guide Ep 2 This video reveals groundbreaking insights on measuring the true value of backlinks, debunking the over-reliance on domain authority. Joy shares a four-step framework for effective link-building, explores the value of nofollow links, and outlines what to do when your site is penalized. The key takeaway: don’t underestimate anchor text and organic traffic metrics. Discover how to avoid penalties and...
Discover groundbreaking insights on how link building truly impacts local SEO and Google rankings, based on three years of extensive testing. In this episode, we reveal surprising results showing that while link building significantly boosts organic rankings, its effect on local pack rankings is minimal. We also discuss how to evaluate the effectiveness of citations, avoid common link-building mistakes, and explore the persistence ...
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