10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast

⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️  

Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.

The good news is, all of them are easy to fix! 

This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."

🔑 Key Take-aways

🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve.

🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members" with exclusive pricing, early access, and partner benefits.

📋 Optimize Your Main Menu - Everything in your main menu should lead to money. Include trending items and sales collections to drive conversions.

🎯 Understand the Job of Your Website - Your site isn't just for selling; it's for building relationships, gathering customer data, and telling your brand story.

🥇 Focus on Your Top 1% of Customers - Your best customers can generate up to 40% of revenue. Find your true fans and build for them instead of worrying about those who leave.

📝 Create Compelling Product Pages - Treat product pages like landing pages with action shots, annotated photos, rich descriptions, and social proof.

🧠 Develop Authentic Brand Content - As AI-generated content becomes ubiquitous, authentic storytelling becomes more valuable for building trust.

💰 Get Off the Paid Ad Nipple - Diversify beyond increasingly expensive ads by focusing on owned channels like email, SMS, SEO, and blogs.

👥 Power Up Your Referral Program - Creating exclusive, limited, high-value referral opportunities can drive exponential growth through viral sharing.

🌎 Don't Ignore International Markets - Shopify Markets makes it easier than ever to expand beyond your home market for significant growth opportunities.

Resources & Links Mentioned in the Show

• Master & Dynamic: https://www.masterdynamic.com/
• Timbuk2: https://www.timbuk2.com/
• Harney & Sons Tea: https://www.harney.com/
• Tactical Baby Gear: https://tacticalbabygear.com/
• Shopify Markets: https://www.shopify.com/markets
• Bold Commerce Apps: https://boldcommerce.com/
• Jobs To Be Done Framework: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify re