He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀

Key Takeaways

📦 Product Seeding Still Works Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.

📉 Lower CAC + Higher LTV = Growth Goldmine Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.

🧠 AI Can’t Replace Authenticity (Yet) Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.

🔮 Forecast Like a CFO Growth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.

🧪 Landing Pages Beat Product Pages (Most of the Time) They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.

⚖️ AMER is the New ROAS Acquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.

💡 $10K Growth Strategy? Start With Product Seeding + Content, Not Paid Ads If you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

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Resources & Links Mentioned in the Show

Kinship Agency: https://www.kynship.co/  Kinship App for Product Seeding: https://bit.ly/kynship-app  Shopify Collabs: https://bit.ly/collabs-app  Supergut: https://supergut.com Purdy & Figg: https://purdyandfigg.com Liquid Death: https://liquiddeath.com Shogun Landing Page Builder: https://bit.ly/shogun-app  Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorff Nick Raushenbush (Shogun):