The Right Way to Use Push Notifications for Maximum Growth on Shopify - With Arvind Subramanian, Head of Partnerships @ Pushowl

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?

In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.

Why You Can’t Ignore Push Notifications

📈 50X+ ROI during major sales events like BFCM and holiday promotions 🛒 80% cart abandonment recovery rate using real-time browser notifications 🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter 🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history

What You’ll Learn in This Episode:

✅ What exactly are push notifications, and how do they work? ✅ How major Shopify brands are using them to win back customers ✅ The biggest mistakes merchants make with push notifications—and how to avoid them ✅ How AI-powered "smart delivery" ensures messages land at the right time ✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success

💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers!

📢 Don’t miss this one—your sales strategy will never be the same.

 

Resources Mentioned in This Episode Push Notification & Marketing Automation Tools

• PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app)
• Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo)
• Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications
• Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow)

E-commerce & Conversion Optimization

• Google Analytics – Web tracking & analytics tool (https://analytics.google.com/)
• Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs)
• Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads)
• TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/

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