This episode of the Grow Fast Podcast featuring Joshua Stout, LinkedIn Certified Marketing Expert™ and Director of Advertising at Influent, focused on leveraging LinkedIn for B2B marketing success. Joshua shared his journey of scaling an agency and developing expertise in LinkedIn advertising, highlighting how businesses can effectively use the platform to generate demand, build trust, and drive conversions. He explained the key differences between demand capture (Google Ads) and demand generation (LinkedIn Ads), emphasizing the importance of a multi-channel strategy to nurture leads and optimize ad performance. Joshua also discussed the role of branding and content marketing in LinkedIn campaigns, stressing that businesses should invest in long-term brand awareness before expecting immediate returns on ad spend.
Another key topic was the strategic approach to LinkedIn advertising and content optimization. Joshua provided insights into setting up a full-funnel ad strategy, including top-of-funnel brand awareness, middle-of-funnel engagement, and bottom-of-funnel conversion campaigns. He shared best practices for A/B testing, targeting decision-makers, and utilizing LinkedIn’s advanced professional filters to reach the right audience. Additionally, Joshua explored how AI is transforming digital marketing, from automating audits and strategy planning to enhancing ad targeting with data-driven insights. The conversation wrapped up with advice on building a strong LinkedIn presence, balancing thought leadership with personal branding, and leveraging both organic content and paid ads to establish credibility and drive business growth.
You can watch the video of the Grow Fast Podcast with Joshua Stout here:
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