The Industrial Marketing Leaders Podcast
The Industrial Marketing Leaders Podcast shares strategies and insights shaping the future of B2B marketing in industrial manufacturing. Hosted by Jeff Long, an expert in video marketing and content creation, this podcast is your go-to resource for proven tactics that help industrial companies drive growth and build strong buyer relationships. Episodes feature interviews with top marketing leaders who share their experiences, reveal what marketing strategies work, and how they create impactful content. Whether you’re a marketing manager, content creator, or executive in the industrial sector, The Industrial Marketing Leaders Podcast delivers actionable tips. Tune in to learn from the best, stay ahead of the curve, and take your industrial marketing efforts to the next level. Subscribe now for new episodes packed with industry-leading insights that you can put into action today.
Episodes
In this episode of the Industrial Marketing Leaders Podcast, Jacob Baldwin of United Grinding shares how his team uses video content, the scientific method, and macroeconomic insights to guide industrial marketing strategy. He explains why understanding customer pain points and industry trends—like EV growth and legislation—is key to crafting relevant content and lead generation campaigns. Jacob also discusses how storytelling, aut...
Wendy Covey of Trew Marketing previews the Industrial Marketing Summit in Austin, Texas, sharing insights on AI adoption, authentic video content, and key findings from the State of Marketing to Engineers research. She discusses challenges for small-medium marketing teams, the value of industry events, and strategies for content and emerging tech in industrial marketing.
In this episode of Industrial Marketing Leaders Podcast, host Jeff Long interviews Emily Ting from CCS about making an impact in marketing even if you're not in charge. Emily shares insights on creating customer satisfaction through strategic marketing, educational content, and delighting customers in unique ways. She discusses the challenges of marketing in small to medium-sized manufacturers and emphasizes the importance of thoug...
In this episode of The Industrial Marketing Leaders Podcast, Jeff Long interviews Tim Wilborne, owner of TW Controls and an industrial automation YouTuber. Tim shares his journey from starting a business while expecting his first child to creating over 1,100 videos. He discusses his unscripted, authentic approach, focusing on solving audience problems, leveraging YouTube analytics, and building genuine community connections to enha...
In this episode, host Jeff Long sits down with Kris Harrington, CEO of Gen Alpha Technologies, to explore the cutting-edge strategies that are driving success in industrial marketing today. Jeff Long and Krist talk about leveraging "dark social," overcoming imposter syndrome, and the critical role of Ideal Customer Profiles (ICP) in crafting targeted marketing campaigns. You'll learn how to transform your approach to digital commer...
In this episode of the Industrial Marketing Leaders Podcast, Jeff Long interviews Sami Birch, Marketing Director at Mission Design and Automation. They discuss a people-first approach to tackling industrial marketing challenges, including creating authentic video content, overcoming imposter syndrome, and showcasing company culture. Sami shares insights on using Maslow's hierarchy to improve team management and practical tips for b...
Join Jeff Long, founder of True Focus Media, as he shares insights on video marketing, content marketing, and more for industrial manufacturers. With 20+ years of experience in video, web, and eLearning, Jeff helps businesses grow with innovative strategies. Featuring expert interviews and actionable tips, this podcast is your guide to mastering industrial marketing.
Subscribe now at IndustrialMarketingLeaders.com! 🚀
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