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June 24, 2025 68 mins

In this energizing episode, Beata Antoninas, founder of Amino Balls Inc., shares how a personal struggle with sugar cravings, fitness competition pressures, and disordered eating inspired the creation of a better-for-you snack brand. What started as homemade protein balls to stabilize her blood sugar became a fast-growing CPG company now available in thousands of retail stores and soon, Costco.

Beata opens up about the grind of launching a CPG brand without industry experience, her health challenges during the startup phase, and the unique partnership she built with her fiancé to grow the company. With honesty and hustle, she shares the behind-the-scenes of scaling distribution, managing growth, and building a values-driven team, all while staying grounded in purpose.

🌐Amino Balls Inc: https://www.aminoballs.com/

#ThePeopleDrivenPodcast | Hosted by Shane

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