The What Sold Podcast

The What Sold Podcast

The story of items bought and sold by a modern day treasure hunter

Episodes

July 30, 2025 38 mins
In this episode of the What Sold podcast, hosts Brandon and Matt discuss their recent experiences and challenges. Brandon opens up about handling negative comments on their YouTube channel, emphasizing the need for a thick skin in the media world. The conversation then shifts to Matt's busy schedule and the evolving nature of his resale business, touching on the impact of economic uncertainties on sales and the strategic shift towa...

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In this episode of the What Sold Podcast, hosts Brandon and Matt delve into their fascinating experiences with costume jewelry. Brandon recounts an amusing tale of a bird encounter in London's Hyde Park, where Matt unexpectedly becomes a hero to the locals. The episode then transitions into an informative discussion on buying and selling vintage costume jewelry, highlighting sourcing methods, recognizing valuable pieces, and maximi...

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In this episode of the What Sold Podcast, Brandon and Matt catch up after a long hiatus, discussing their hiatus and share insights from a vacation in Scotland, which included exploring thrift stores and encountering unique reselling opportunities. They delve into the challenges and adventures of reselling while traveling, including navigating Scotland’s roads, and Matt’s visit to London's Christie's auction house. The episode also...

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WE LOVE THIS EPISODE!!! Going into the archive to rerelease one of our all time faves. Hope you enjoy this summer refreshment. Back with a brand new show next week. 

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt, also known as Rusty the Reseller, dive deep into the adventures of reselling. They explore Matt's travels and unique finds, including a vast collection of antique pocket watches, a Picasso enamel tile,...

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Matt is off in Jolly Old England for a couple of more days so we decided since it is summer and all that we would release an early episode. 

In this episode of the What Sold podcast, hosts Brandon and Matt delve into the intricacies of the reselling business, sharing personal experiences and valuable insights. They explore how to identify treasures in thrift stores, the dynamics of the reselling market, and the importance of reputa...

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In this episode, the Matt and Brandon dive into practical tips for new resellers by exploring potential valuable items within the home and yard. They cover various aspects of reselling, such as identifying valuable items in linen closets—including hand-sewn linens, vintage quilts, old flashlights, scrapbooks, and collectible photos. They also discuss selling items found in the backyard, like plants, rocks, old tools, and even antiq...

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In this episode of the What Sold podcast, hosts Brandon and Matt discuss the challenges of accuracy and fact-checking in podcasting, spurred by listener feedback. They humorously address past mistakes and the importance of being truthful while acknowledging occasional embellishments. The duo dives into their misadventures and stories surrounding jewelry and collectibles, with Matt offering expert insights into handling and valuing ...

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In this episode of the What Sold podcast, hosts Brandon and Matt continue their discussion on the value and investment potential of gold and gemstones. They delve into the historical trends in gold prices, the practicality of selling gold jewelry versus its bullion value, and strategies for holding or selling unique pieces with gemstones. Matt shares personal anecdotes about lucrative finds at pawn shops and antique malls, detaili...

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In this episode of the What Sold podcast, Brandon and Matt, also known as their El Luchador tag team personas, El Lobo Blanco and El Rojo, discuss their latest sales and share humorous anecdotes. They kick off with Matt's sales of an antique Victorian-era hat pin with a gold tip and a collection of 1930s-1940s Mutoscope pin-up cards. They also cover items like vintage cobalt blue Bromo-Seltzer bottles, Chiniserie plates, and a Mupp...

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In this episode of the What Sold podcast, Matt and Brandon discuss the intricacies of the precious metals industry. They delve into how pawn shops and refineries operate, the process of selling inherited or unwanted jewelry, and the potential profits involved. Matt shares his first-hand experience visiting a gold refinery and explains the importance of having a business license and a precious metals dealer permit. The discussion al...

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In this episode of the What Sold podcast, Brandon and Matt explore part two of the Junk Drawer series, revealing the potential hidden treasures lurking in your junk drawer. The episode covers the importance of research before discarding items, the value of various objects such as tape measures, coins, pocket knives, watches, and jewelry. The team share insightful stories and examples of valuable items often overlooked, encouraging ...

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In this episode of the What Sold podcast, Brandon and Matt dive into the world of reselling by sharing their latest estate sale finds, including vintage gun holsters, collectible pen lead, and unique staplers. They discuss the significance of these items, their potential value, and how resellers can find similar hidden treasures in their own homes, specifically focusing on common items found in junk drawers. The hosts also reflect...

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In this episode of the What Sold Podcast, hosts Matt and Brandon discuss various valuable items commonly found in garages that can be sold for substantial profits. They cover power tools, hand tools, fishing gear, automotive parts, and camping equipment, providing insights into notable brands and specific items that hold significant value. Matt also shares recent sales, including a pair of Gucci sunglasses, a Victorian-style gold l...

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In this episode of the What Sold podcast, hosts explore how everyday kitchen items can hold significant value. They discuss how people often discard potentially valuable items and how to identify treasures among them. The conversation covers key brands like Fire King, CorningWare, Pyrex, Tupperware, and Le Creuset, as well as valuable flatware, cast iron skillets, and silverware. They also touch on the significance of preserving or...

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In this episode of the 'What's Sold' podcast, Matt and Brandon return from spring break with light-hearted discussions about weather and seasons before diving into valuable reselling insights. They talk about their personal experiences with climate differences and transitioning into practical reselling advice for those affected by economic uncertainties. Matt shares strategies on finding valuable items at thrift stores and what kin...

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In this episode of the What Sold podcast, Brandon and Matt discuss the current crazy economic climate and its implications for resellers, emphasizing the importance of adjusting strategies and the value of the secondary market amid rising tariffs and market volatility. They share personal experiences with shifting consignment percentages and recount their own recent sales, including valuable items like a rare Gibson guitar and int...

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In this episode of the What Sold Podcast, hosts Brandon and Matt (aka Rusty the Reseller) delve into the complex and exciting world of sports card collecting. They discuss how the condition and rarity of cards affect value, the grading process, and the timing for selling cards based on events in sports history. Matt shares his personal collection, including valuable rookie cards of Kobe Bryant, Bo Jackson, and Larry Bird. The duo ...

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In this episode of the What Sold Podcast, hosts Brandon and Matt discuss their daily routines and challenges as resellers, including navigating a fluctuating spring season and managing allergies. Matt shares his experiences purchasing items to resell, such as comic books, sports cards, and Thomas Kincaid paintings. The conversation delves into the complexity of reselling sports cards, touching on factors like card grading and mark...

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In this episode of the What Sold Podcast, hosts Brandon and Matt dive deep into items they wish they had not found or bought. They share personal stories of items they've regretted buying and the lessons learned from those experiences. They discuss the pitfalls of buying bulk items, navigating market changes, and the unexpected challenges of handling large purchases. Key stories include Matt's ordeal with a massive antique store b...

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In this episode of the What Sold Podcast Brandon and Rusty (substituting for Matt) delve into the significance of taking time off to rejuvenate oneself. They discuss Matt's recent break due to surgery and how it led him to rediscover his passion for music and creativity. The conversation highlights the challenges and importance of setting boundaries between work and personal life, especially for small business owners and full-time ...

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