Small Business Marketing Huddle
Want to market your business better but not sure where to start? Learn vital small business marketing concepts and practical ways to apply them immediately. In this waffle-free podcast, you’ll develop the skills and confidence to make great marketing decisions and invest your time, energy, and budget wisely. The podcast is hosted by Lily Richmond, an experienced marketing professional with 23+ years of experience in the marketing industry. She will discuss important small business marketing topics and make them easy for you to understand and action. You’ll learn about all aspects of marketing, including marketing strategy, branding, marketing plans, pricing, customer experience and marketing communications, so you can create stronger connections with your customers and grow your business. Lily is passionate about sharing her knowledge to help small business owners succeed. She creates practical, action-focused online marketing courses and tools for small business owners and solopreneurs at her company, Marketing on Demand. She has had a successful career in Europe and Australasia, marketing Fortune 500 and global brands. This podcast is fast-paced and packed with plenty of tips, tricks, and ideas, alongside occasional interviews with other marketing specialists and small business owners who share their marketing experiences. Subscribe now and take control of your marketing.
Episodes
In this episode, we explore the importance of customer feedback for small business owners. Join Lily Richmond as I explain why customer feedback is a powerful tool for refining your products and services, building trust, and driving growth. I share actionable strategies for collecting and using customer feedback effectively, whether it's positive praise, constructive criticism, or dealing with unfair reviews.
This is the final episode in a series where we've been discussing where to start with your marketing when you're just starting out in business. I’m Lily Richmond, and today, I'll be helping you create a simple and prioritised launch marketing plan for your new business.
Before creating a launch marketing plan, it's important to understand fundamental concepts of marketing, such as knowing your targ...
011: You can have the best product or service in the world, but it’s a wasted effort if you don’t get your distribution strategy right. Join me, Lily Richmond, in the latest Small Business Marketing Huddle episode to learn how to effectively distribute your product or service and reach your customers.
We'll discuss the pros and cons of direct versus indirect distribution channels, supply chain management, and how...
010: Learning how to create a brand strategy for small business is easier than you think. In part five of the series on where to start with your marketing when just starting out in business, join me, Lily Richmond as I teach you the branding basics you need to know.
We'll explore the essence of your business identity, beyond just aesthetics, and how you can create a brand experience that keeps customer...
What are pricing strategies that set your small business up for long term success?
In this episode, host Lily Richmond delves into the critical topic of pricing strategies to consider when you are just starting out in business. She shares insights on how to set pricing in order to win more business and make a profit. Joining her is special guest Alana Swain, co-founder of Your Success Team, who provides valuable ...
008: I want you to build a business that is customer centric. In this episode, we'll discuss how to craft a single sentence explaining how your business improves your customers' lives. Join me, your host, Lily Richmond, as I explain the importance of being customer centric in a hyper-competitive world. We explore why this is important, and I share a simple yet powerful question to guide your approach to mark...
007: All good marketing starts with the customer. So it’s critical that you have a clear picture of your target market and ideal customer. Join me, Lily Richmond, as we embark on part two in a seven-part series to empower you to start your marketing on the right track when you're just starting out in business. In this episode, we will uncover how to nail down a specific target market, customer segments and ideal ...
006: Make sure you create a product or service your consumer needs, and you are on the path to success in small business. Join me, Lily Richmond, in this series opener, where we lay the groundwork for you to start your marketing on the right track when you're just starting out in business. I’m going to share a powerful brainstorming exercise to help you stand out in a crowded marketplace and build a product that ...
005: Unlock the power of purpose to be more efficient, effective and engaging with your small business marketing. Drawing inspiration from Simon Sinek's insights, I'll guide you through the significance of the 'why' in your small business, ensuring that your marketing efforts resonate with your target market. A good purpose statement isn’t necessarily about saving the world; it's about distill...
#004: Unlock the secrets of the buying process to market your business better. Join me, Lily Richmond, as I teach you about buyer roles and how they impact the decision to purchase your product or service. From the office manager who sparks an idea to the receptionist who could make or break your pitch, we dissect the roles of initiator, influencer, gatekeeper, decider, purchaser, and user; you'll understand why ...
#003: What if your existing customers are the untapped goldmine for your small business? Join me, Lily Richmond, as we uncover this treasure trove, revealing the incredible potential for growth that's right under your nose.
This episode explores the importance of your existing customers in driving sales, and we'll dive into fascinating statistics that prove it.
I'll also share seven nifty tip...
#002: What if you could conquer your biggest marketing growth challenge with a new, refreshing approach? Here's the deal: this Small Business Marketing Huddle episode is about doing fewer things exceptionally well, rather than spreading yourself too thin. So how do you achieve this? Join me, Lily Richmond, as I share an easy approach to focus clearly and make real progress by nailing down your biggest marketing g...
#001: Ready to revolutionise your marketing approach and set your small business apart from the crowd? You've come to the right place! I'm your host, Lily Richmond, and I'm excited to kick off our journey together. In our inaugural Small Business Marketing Huddle episode, I spill the beans on a game-changing messaging hack that can connect you with your customers like never before. Remember, the corners...
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