Iggy Odighizuwa is the founder of ai-setters.com a done for you appointment setting and lead nurture ai system for health and fitness professionals wanting more qualified sales appointments to grow their business to 7-figures. Iggy’s passion is helping coaches improve the quality and efficiency of their acquisition system so they can focus on delivering results to their clients. He loves getting more done in less time and making what he calls “boring money”. He is the author of The Fitness Leads Pre-Conversion Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits. To see a live demo of the Fitness Leads Pre-Conversion Acquisition System go to https://demo.ai-setters.com/charlie
Yo, what's good? Welcome back to another episode of the Boardroom Podcast, where we keep it real about the startup grind.
The month of August was WILD, y'all. Started as one of our worst months, ended up being our absolute record month.
That's the volatility of this startup life, but man, when it hits different, it HITS different.
𝐓𝐡𝐞 𝐅𝐢𝐭 𝐏𝐫𝐨 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞
Real talk - fit pros are just built differently. They take act...
When your business is stagnant or declining, most entrepreneurs make the fatal mistake of throttling back their marketing while they "fix things."
This episode reveals why that's completely backwards and how we've turned around multiple blue chip clients who were stuck in revenue decline.
We break down the exact case study of a client who was splitting her messaging between plant-based and menopause markets, confusing h...
The difference between entrepreneurs who scale and those who stall often comes down to habits.
In this episode of The Boardroom Podcast, I sit down with Taylor O’Hare, one of the most respected SDR managers in the high-ticket game.
Taylor has helped build sales teams that produced millions in cash collected and worked alongside industry heavyweights running multi-million-dollar offers.
We unpack the essential habits of highly...
What’s up, good fam, Iggy here.
In this episode of The Boardroom Podcast me and Tikis get real about why most entrepreneurs struggle to generate leads and scale their business.
Everybody wants to blame ads, platforms, or budgets but the truth is most people have weak offers and poor positioning.
We break down why the businesses crushing it with Charlie have clear marketing, strong demand generation, and founders w...
In business, your reputation is your real currency. Revenue might keep the lights on, but reputation builds a legacy.
In this episode, we unpack why protecting your name is worth more than chasing short-term sales, and how doing right by your customers can actually grow your business over time.
I share a story where I refunded a massive amount in sales after a product didn’t deliver as promised. It stung in the mo...
Everything hit at once.
We’re in the middle of a massive transition, and everything’s breaking at the same time.
New infrastructure. CRM overhaul. Website rebuild. Product redesign. Dev turnover. Competitor impersonation.
It’s one of those moments where everything you used to rely on starts crumbling, and you realize the systems that got you here won’t get you to what’s next.
In this episode, we ...
Most businesses don’t fail because of a lack of effort, they fail because they’re built on guesswork. No systems, no structure, no real communication across the team.
In this episode, we’ll walk you through the bulletproof formula we’re using to turn Charlie into a company that wins by design, not by accident.
We’re breaking down how to engineer your marketing so leads come in pre-qualified...
Top-tier tips and the discipline behind building a billion-dollar business aren’t found in the loud moments—they’re built in the quiet ones.
We just let go of someone important. Not because we wanted to, but because it was time.
Most people get this part of leadership wrong. I used to. But this time, we did it right.
This conversation isn’t about hype. It’s about the real work. The hard decisions.
The ...
Every founder dreads that moment when the best person looks you in the eye and says they’re leaving. It feels personal. It feels like a setback. I’ve been there. I know what that weight feels like.
But I’ve also learned that losing people doesn’t always mean losing momentum. Sometimes it exposes what you’ve been ignoring. Sometimes it forces you to lead different, think bigger, and rebuild stronger.
In...
You can’t fake it anymore.
The coaching game has changed. The agency game, too.
What worked even 12 months ago is dead. Cookie-cutter funnels, random lookalike targeting, copy-paste webinars—done.
If you’re serious about growing a high-ticket offer, this episode gives you the real blueprint.
What’s working? What’s not? And what the top 1% are doing that the rest of the market hasn’t c...
When most people start winning, they throw their feet up, take a breath, maybe even post some self-congratulatory BS on LinkedIn. Not me.
That’s exactly when I tighten the screws and ask, “Where are we slipping?”
In this episode of The Boardroom Podcast, we break down what happens behind the scenes when we hit a growth spurt and why coasting is the fastest path to crashing.
We’re in a season wher...
What’s up fam.
On this episode of The Boardroom Podcast I’m breaking down the secret AI hiring system we built to scale our team faster than ever.
If you’re still hiring the old way you’re already behind.
I’m showing you how we used a custom GPT to screen candidates grade resumes and hire top talent fast without sacrificing culture or values.
We went from 200 resumes to 3 A-players in just ...
You ever look at your revenue and wonder why your bank account still feels broke?
Yeah we talk about that.
The Boardroom Podcast is where business owners, founders, and operators get the real playbook.
I’m Iggy Odighizuwa, founder of Charlie AI, and every episode Tikis and I break down what it actually takes to scale a business that makes money and keeps money.
No gurus. No recycled advice.
Just real numbers...
February was rough. Like really rough.
We lost accounts, the product broke in ways we didn’t expect, and we had to make some hard decisions on the team side.
In this episode, we discussed what it actually looks like when things hit the fan, not just how we dealt with it, but how we made decisions under pressure without losing sight of the bigger picture.
Tikis and I also break down why we said no to Blue Chip for ...
SDRs and BDRs are about to be irrelevant.
In this episode, I break down how AI tools like Charlie are taking over the front end of the sales process, qualifying leads with real financial data and moving them straight to the closer without friction.
No more fake discovery calls, no more wasted time.
Just sharp segmentation, fast decisions, and a sales flow that actually respects your calendar.
We also get into why ...
Yo, real talk - we need to address the elephant in the room that's killing your business.
Everyone's out here talking about marketing and sales, but nobody wants to talk about what happens when your team isn't performing.
I'm breaking down the raw truth about handling underperforming employees in this episode. No corporate BS - just real lessons I've learned from both sides of the table.
You'll learn my four C's of lead...
What’s the best way to bring in high-ticket clients without driving yourself crazy?
Which sales funnels make money, and which ones are a complete waste of time?
In this episode, me and Tikis break it all down—no fluff, no theory, just real experience from what we’ve actually tested (and what we’ll never touch again).
We’ve tried it all. DM ads, VSLs, webinars, challenge funnels, group commu...
Yo! What's up, everyone?
Back with another episode where we're getting REAL about something that's driving me crazy - watching good entrepreneurs destroy their businesses because they can't stop changing shit.
Tikis and I have seen it all - from people nuking $20K/month funnels because some guru told them to, to entrepreneurs with "squirrel syndrome" chasing every shiny new strategy they see on YouTube.
...
What's going on crew, welcome back to The Boardroom Podcast where we help you stay calm, change lives, and have a business on your terms.
Listen up - I'm coming at you solo today to break down something that's been on my mind.
We'll talk about why being truly obsessed with what you do isn't just some motivational BS - it's what separates the people making real money from those just playing business.
Here's the thing: I've watched t...
What's a good crew!
Back with my boy Tikis and we're getting REAL about what's been going down at Charlie.
Like, straight up - our business just went from cruising to CRAZY in about 72 hours.
Truth is, we spent TWO WHOLE YEARS trying to figure out who tf we actually wanted as clients.
No cap - we were taking ANYONE with a pulse in the beginning (biggest mistake).
Watch what happened when we finally nailed down our...
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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