There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t.
That’s because, despite all their words and charts and graphs, these so-called strategies fail to inspire action.
And that’s what Alex wants to change in the world of strategy. With his book (No Bullsh*t Strategy) and his consultancy (BasicArts.org), Alex is on a mission to help brands differentiate themselves through bold, decisive action.
Some of my favorite aha moments talking with Alex include:
- The difference between a bullshit strategy and a no bullshit strategy
- How to redefine your competitive set to create a category of one
- The surprising lies that most marketers believe when it comes to targeting
- How to maintain differentiation when when copycats come in with commoditized claims
- How to reduce your strategy down to just one word
Show Notes:
Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.
No Bullsh*t Strategy - Alex M H Smith
Alex’s favorite recent good book - The Matter with Things by Iain McGilchrist
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com