šļø Author Update ā Episode: The End of Google (for Authors?)
Hosts: Jonathan Shuerger & Thomas Umstattd Jr.
š Runtime: \~57 minutes
š Topics: AI Search, SEO, Voice Cloning, Book Marketing, Author Tools
---
š Episode Summary:
Is this the beginning of the end for Google? In this episode, Jonathan and Thomas explore how AI is disrupting traditional search and discoveryāand what that means for authors. From SEO and Pinterest to AI audiobooks and āNot a Literary Agent,ā this is your update on everything changing in the publishing world.
---
š§ What You'll Learn:
* Why Google is losing market shareāand whatās taking its place
* How to optimize for AI-driven search (semantic SEO explained)
* Why Gen Z is using Pinterest instead of Google
* How to structure content for AI overviews
* What voice cloning means for audiobooks
* Tools for analyzing your publishing contracts
* How to stay discoverable as bots change the rules
---
š ļø Tools & Resources Mentioned:
* Yoast SEO: [https://yoast.com](https://yoast.com)
* Not a Literary Agent: [https://authormedia.com](https://authormedia.com)
* 11 Labs (voice cloning): [https://elevenlabs.io](https://elevenlabs.io)
* Operaās Neon AI Browser: [https://www.opera.com/neon](https://www.opera.com/neon)
* Pinterest Marketing (for Gen Z outreach)
* ChatGPT, Grok, and AI-powered search tools
---
š„ Hot Takes:
* āPinterest is now more useful than Instagram or TikTok for authors.ā
* āFirst-person POV dominates because itās easierānot better.ā
* āAI-generated content is training new AIāwelcome to the feedback loop.ā
* āYou can't have a cyborg baby with an AI girlfriend⦠yet.ā
---
š§ Author Action Steps:
1. Add rich, structured content to your blog
2. Focus on being *the answer* for AI bots
3. Experiment with voice cloning for budget audiobooks
4. Explore Pinterest as a discovery tool
5. Stay currentāthese shifts are accelerating
---
**š Bonus for Patrons:**
Thomas hosts a monthly bonus Q\&A episode exclusively for patrons. Get your questions answered live!
š Support the show: https://authormedia.com
Ā
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessedābecause, at TRUE CRIME TONIGHT, thereās a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.