EP: 0102 Creating Compelling Content: The Foundation of Podcast Marketing

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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica share strategies for creating content that captivates your audience and keeps them coming back for more. Learn how to develop a content plan, choose topics that resonate, and stand out in a crowded podcasting landscape. With actionable advice and inspiration from podcasting expert Daniel Murray, this episode is a must-listen for anyone looking to elevate their podcast game.

Key Takeaways

• Start with a Plan: Outline your episodes in advance to ensure each one has a clear purpose and value for your audience.
• Love Your Topic: Passion is key—choose a subject you enjoy discussing to make podcasting easier and more engaging for your listeners.
• Stand Out: Dive deep into your niche and research thoroughly to offer insights your competitors don’t.
• Consistency Pays Off: Stick to topics and approaches you love to keep producing content long-term, as emphasized by Daniel Murray.

Resources Mentioned

• The Marketing Millennials Podcast by Daniel Murray.

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