Texts cannot be responded to, so PLEASE email!
Episode Summary
In this episode of the Business Marketing Podcast, Chris and Jessica explore how paid ads can accelerate the growth of your podcast. While organic strategies are important, paid advertising offers immediate visibility and helps you reach your target audience faster. Learn about the best platforms for podcast ads, tips for choosing the right one, and insights from industry expert Dave Hanley of Libsyn.
Key Takeaways
- Types of Paid Ads for Podcasts:
- Podcast Ads: Promote your show by purchasing ad space on other podcasts.
- Podcast App Ads: Buy ads on apps like Spotify to appear at the top of category lists.
- Google Ads: Use keywords to target users searching for your podcast or related topics.
- Facebook and Instagram Ads: Leverage visuals or videos to attract listeners on social platforms.
- LinkedIn Ads: Ideal for podcasts targeting professional audiences.
- Choosing the Right Platform: Match your podcast’s niche, audience, and goals with the appropriate advertising platform.
- Example: Gaming podcasts might perform better on Instagram, while business-focused shows excel on LinkedIn.
- Industry Insights: Dave Hanley, Chief Revenue Officer at Libsyn, highlights the effectiveness of podcast advertising in reaching over 120 million U.S. listeners monthly.
Resources Mentioned
- Libsyn podcast The Feed, featuring Dave Hanley.
- Advertising platforms: Google Ads, Facebook Ads, LinkedIn Ads, and Spotify.
- Tips for creating visually appealing ad content for Instagram.
Subscribe to the Business Marketing Podcast for weekly insights that will elevate your podcasting game.
Got feedback or questions? We’d love to hear from you!
OceanTreeCreative@Gmail.com
Freebies!
Podcast Hosting - FREE $20
Podpage (podcast website platform) - 14 Day FREE Trial
Podcast Name Generator
Podcaster Tool Box - Forms and Templates
Have You Tried Opus Clip ? Social Videos for your Podcast in SECONDS!
Popular Podcasts
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Decisions, Decisions
Welcome to "Decisions, Decisions," the podcast where boundaries are pushed, and conversations get candid! Join your favorite hosts, Mandii B and WeezyWTF, as they dive deep into the world of non-traditional relationships and explore the often-taboo topics surrounding dating, sex, and love. Every Monday, Mandii and Weezy invite you to unlearn the outdated narratives dictated by traditional patriarchal norms. With a blend of humor, vulnerability, and authenticity, they share their personal journeys navigating their 30s, tackling the complexities of modern relationships, and engaging in thought-provoking discussions that challenge societal expectations. From groundbreaking interviews with diverse guests to relatable stories that resonate with your experiences, "Decisions, Decisions" is your go-to source for open dialogue about what it truly means to love and connect in today's world. Get ready to reshape your understanding of relationships and embrace the freedom of authentic connections—tune in and join the conversation!