April 11, 2025 • 23 mins
The glossy fashion magazines that once dictated our style choices are relics of the past. Today's fashion landscape has been transformed by a digital revolution where influence flows through smartphones rather than editorial offices.
Our deep dive uncovers how power has shifted dramatically from traditional gatekeepers to everyday people with good lighting and aesthetic sense. Social media platforms have democratized fashion entirely, creating a world where trends can emerge from anywhere and anyone. We explore this fascinating tension between accessibility and authenticity as fashion becomes increasingly digital.
The sustainable fashion movement emerges as a particularly powerful force in this new ecosystem. Gone are the days when eco-fashion meant sacrificing style. Today's sustainable influencers showcase thrifted treasures and upcycled finds that make conscious consumption genuinely aspirational. Their impact reaches beyond aesthetics, linking personal style choices to broader environmental values and creating communities around responsible fashion.
Technology serves as the catalyst for these transformations, with innovations like augmented reality shopping, virtual try-ons, and completely digital fashion pieces challenging our understanding of what clothing even is. The emergence of virtual influencers—digital personas who never existed in physical form yet command real influence—raises profound questions about authenticity and identity in our increasingly digital lives.
The podcast reveals how these forces interact, with tech innovators creating new possibilities and influencers making them relatable and desirable. This dance between creation and promotion is reshaping not just what we wear, but how we think about self-expression both online and offline.
As our physical and digital lives become increasingly intertwined, what does authenticity in fashion really mean? When digital avatars become style icons and virtual clothing offers unlimited creative expression without physical constraints, how will we define personal style in the metaverse and beyond? Join us as we navigate fashion's digital transformation and glimpse the future of style in a world where the boundaries between real and virtual continue to blur.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Deep Dive.
You're tuned in because youwant to get a handle on things,
get the full picture.
But you know quickly, and todaywe're jumping into something
that's always changing, alwaysright there fashion and style.
But specifically in thisdigital age, it's really so
different from flipping throughmagazines like we used to.
Speaker 2 (00:17):
Oh, absolutely Think back.
Many of us remember thoseglossy pages, or maybe those big
runway shows dictatingeverything of us remember those
glossy pages, or maybe those bigrunway shows dictating
everything.
Speaker 1 (00:27):
Now it's just, it's a whole new ballgame Suddenly
like anyone with a smartphone,can be a voice shaping style
Exactly, and the stuff we'vebeen digging into really unpacks
that shift.
It looks at how influencershave just well exploded onto the
scene.
And then there's the tech sidesome truly wild innovations, and
even this, this idea of virtualfashion clothes that aren't
even real.
Speaker 2 (00:45):
Right.
So our mission today, basically, is to cut through all that
noise.
We want to give you a clearpicture of who's actually
calling the shots now.
Is it the everyday personsharing their look, or the tech
folks inventing totally new waysto even interact with clothes
and like how is technologychanging what fashion means?
We're aiming for those keyinsights.
Try not to overload you.
Speaker 1 (01:05):
Okay, let's get into it, Because it's a huge change
when you really stop and think.
I mean not long ago, the ideathat just regular people could
become style icons with just aphone Unthinkable.
Now, someone with a good eye,maybe some nice lighting, can
have more sway than anold-fashioned house.
You know, like that person youknew in school who was super
into one specific thing.
(01:26):
Imagine them now, but with likea Gucci belt and a million
followers telling everyonewhat's cool.
Speaker 2 (01:30):
And what's really interesting is how platforms you
know, instagram especially havesort of leveled the playing
field, those traditionalgatekeepers editors, big
designers, magazines they don'thave the monopoly anymore.
Now one really well done postcan just launch someone.
It's kind of funny actually.
Like one minute, everyoneagrees socks with sandals is a
disaster.
The next, some influencerconvinces thousands.
(01:53):
It's not just OK, but the nextbig trend.
Speaker 1 (01:57):
Yeah, I've seen that happen, but it's not just about,
like, high fashion or quirkytrends either, is it?
We're also seeing this big risein sustainable fashion
influencers.
These are kind of theeco-warriors of the style world
and they're making it look good.
Forget old ideas abouteco-fashion being, you know,
boring.
These people showcase amazingoutfits from thrift stores,
promote reusable stuff Thinksomeone rocking an upcycled
(02:18):
jacket or a killer vintage findthey make being conscious look
really, really cool.
Speaker 2 (02:23):
That's a really important point how values are
now so tied into fashion choices.
People increasingly want moreethical options, stuff that's
better for the environment, andthese influencers they're
tapping right into that.
They show you don't need aconstant stream of new,
mass-produced clothes to bestylish.
Actually, they highlight thecreativity in reusing and
(02:44):
valuing what already exists.
Speaker 1 (02:45):
And then you layer in the tech innovators.
They're starting to blur thelines, aren't they, between
clothes and gadgets?
I mean smart shoes that sync toyour phone.
That sounds like sciencefiction.
What would that even?
What's the point?
Speaker 2 (02:56):
Well, that's the fascinating part, isn't it?
It suggests clothing couldbecome more than just looks.
It moves into function, maybedata collection.
Speaker 1 (03:10):
It suggests this future where our clothes might,
I don't know help us somehow orlink up with our digital lives
in ways we haven't even thoughtof yet.
And we can't forget aboutdigital fashion platforms and
virtual influencers.
One source called it a bizarrenew reality which feels about
right the whole idea of acompletely digital person
influencing trends.
It's kind of head spinning.
Speaker 2 (03:27):
It really is.
Think about it the virtualclothes aren't bound by physics,
right, gravity, materialproperties.
You don't even need a body.
It just opens up completely newavenues for design, for how we
represent ourselves online.
Speaker 1 (03:41):
So, okay, we have these two big forces influencers
and innovators.
It feels a bit like a fashionshowdown, like one source said,
or maybe a quirky dance-offbetween the creators and the
promoters.
Speaker 2 (03:55):
That's a pretty good way to put it.
Yeah, think of the innovators,as, like the mad scientists of
fashion, they're in a lab rightPlaying with weird fabrics,
gravity-defying shapes.
The source even mentioned thateco-friendly ensemble made from
banana peels.
That's a really out there,groundbreaking stuff.
Speaker 1 (04:11):
Right.
And then the influencers stepin.
They take these sometimes kindof weird experimental ideas and
make them relatable.
Speaker 2 (04:18):
Understandable.
They turn it into a lifestyle.
Yeah, with the perfect photos,the right hashtags, the whole
online package.
Speaker 1 (04:23):
Exactly.
They're like interpreters theytake the maybe abstract concepts
from the innovators and showhow, ok, maybe you could
actually wear this, or at leastaspire to wear it, based on
their online persona.
But it's interesting where theyoverlap, especially around
sustainability.
You've got influencers pushingeco-friendly brands thrifting
and at the same time, innovatorsare developing like organic
(04:44):
dyes and recycled materials.
Speaker 2 (04:46):
And that connection, that synergy, is crucial for
actually making change happen.
The innovators provide thetools, the tech, the materials
for sustainability, and theinfluencers they build the
awareness, create the demand,that image of an Instagram feed
full of outfits that are stylishand save the planet.
One banana feel at a time, itreally nails the collaboration.
Speaker 1 (05:08):
And the tech is just pushing this all forward faster
and faster.
Innovators using 3D printingand virtual reality, creating
clothes that can literallychange color at the push of a
button.
I mean, wow, that fundamentallychanges what a garment is.
Speaker 2 (05:20):
It does.
It points to a future whereclothes could be way more
dynamic, more adaptable.
Imagine one piece that shiftsits look depending on your mood
or where you're going.
Speaker 1 (05:28):
And then you see influencers making that feel
less sci-fi.
They're showing off virtualtry-ons or augmented reality
filters.
So, anyone with a phone cankind of touch these future ideas
.
It's like the innovators dreamit up and influencers show us
how to play with it, digitallyat least.
Speaker 2 (05:46):
That accessibility piece is key, isn't it?
For getting people on board.
Innovators might createsomething amazing, but it's
often the influencers who showits practical use, make it
appealing, make it make sense tolots of people.
Speaker 1 (05:59):
So if we used to look to like Paris or Milan runways
for the next big thing it reallyfeels like social media is the
new fashion week now.
Our source even said a singlelike might be more influential
than an entire season of hautecouture.
That's a big claim, but itfeels kind of true.
Speaker 2 (06:14):
There really is a major disruption.
The whole hierarchy of whodecides what's in has been
shaken up.
Trends can just bubble up fromanywhere now right, Driven by
clicks, by shares, by whatpeople engage with online
Control.
From anywhere now right, Drivenby clicks, by shares, by what
people engage with onlineControls shifted partly from
institutions to, well, us.
Speaker 1 (06:30):
And influencers are kind of the new gatekeepers,
aren't they Working from home,using filters, building their
brand, that whole Instamagic?
It's like they've democratizedstyle, which is good in some
ways, bad in others.
More voices, but maybe morefleeting trends, more focus on
just the image.
Speaker 2 (06:46):
That democratization definitely made fashion feel
more relatable.
Speaker 1 (06:50):
Yeah.
Speaker 2 (06:51):
More accessible for more people.
You don't need those oldinsider connections anymore to
have a say.
But yeah, it does raisequestions like how authentic are
these trends?
How much is just manufacturedhype?
Speaker 1 (07:01):
But within all that, you've got the sustainable
fashion folks championingeco-friendly brands, upcycled
outfits and thrifted treasures.
They really are likesuperheroes in disguise, making
conscious choices seem not justOK, but genuinely cool,
desirable even.
Speaker 2 (07:17):
Their impact is huge, I think, because it's not just
about looking good, it's aboutvalues.
They're linking style toresponsibility, to the
environment, and that reallyresonates with a lot of people
right now.
Speaker 1 (07:27):
And the tech innovators are helping here too,
right With AR and AI forvirtual try-ons or augmented
reality shopping experiences.
That comparison to Tinder, butfor your wardrobe Hilarious but
also kind of accurate.
That instant swipe rightfeeling for clothes.
Speaker 2 (07:45):
It's a great analogy.
Think how convenient that isseeing how something looks on
you without actually trying iton.
You can seriously streamlineshopping and maybe even cut down
on returns, which has its ownenvironmental impact.
Speaker 1 (07:58):
And then there are these pixel perfect personas,
digital fashion platforms,virtual influencers.
That question one source asked.
Is it still a fashion statementif it's made of ones and zeros?
That really makes you pause,doesn't it?
What is fashion anyway?
Speaker 2 (08:11):
It really does.
Our digital lives and reallives are just getting so
tangled up so the boundaries ofself-expression are expanding.
We're facing this question whatdoes style mean when it's
purely digital, where the rulesare totally different?
Speaker 1 (08:23):
It's funny how the sustainable influencers have
managed to turn green into afashion statement that's as chic
as it is sustainable.
Speaker 2 (08:30):
Yeah.
Speaker 1 (08:30):
They totally killed that old idea of eco fashion
being like scratchy burlap sacksor something.
Speaker 2 (08:35):
Oh, completely.
They've successfully rebrandedit, made it aspirational.
They show you don't have tocompromise on style to be
responsible.
Actually, sometimes beingconscious leads to more creative
, unique looks.
Speaker 1 (08:46):
That image An influencer on a virtual runway
in a dress from recycled oceanplastic, holding a reusable
coffee cup.
That really captures it,doesn't it?
It's that mix, high style, lookclear, environmental message.
Speaker 2 (09:01):
It's such a powerful visual.
It sums up the shift in values.
It's not just about the surfaceanymore.
It's about the story behind theclothes, their impact.
Speaker 1 (09:08):
And again, tech's making it easier Augmented
reality fitting rooms, AI-drivenstyle recommendations, the
whole idea of a virtual outfitmade from 100% recycled pixels.
I mean fashion with zerophysical footprint.
That's wild.
Speaker 2 (09:20):
It really shows the potential for tech, not just to
make shopping slicker but toactually push sustainability by
reducing the need for physicalsamples, maybe cutting waste in
design and production.
Speaker 1 (09:31):
And it's interesting how virtual influencers fit in
here, promoting sustainablebrands but with no physical
impact themselves.
It's like the ultimate lowcarbon endorsement.
Speaker 2 (09:41):
Exactly because they're purely digital right.
So, promoting a brand doesn'tinvolve shipping stuff for photo
shoots or them actually owninga physical wardrobe.
It's a really unique form ofinfluence.
Speaker 1 (09:52):
OK, let's switch gears slightly.
Thrifting, it sounds almostlike a competitive sport.
Now the source painted thisfunny picture influencers on a
treasure hunt.
The drama of finding thatperfect vintage Hawaiian shirt
makes it sound like an adventure.
Speaker 2 (10:07):
Thrifting's definitely become more than just
cheap clothes, hasn't it?
It's about finding unique stuff, pieces with history.
It's about being part of thatcircular economy idea and, yeah,
the treasure hunt thing thatadds excitement, the chance to
find something really special.
Speaker 1 (10:21):
And influencers document the whole process right
, turn it into content.
They're selling this wholelifestyle eco-conscious, unique
style.
It's like the broadcasting lookhow cool and sustainable I am.
Speaker 2 (10:37):
And then people watching get inspired to try it
too.
Yeah, they're basically makingvintage cool for a wider
audience showing it's not secondbest.
Actually, it can be a way toreally stand out.
Express your own styledifferently.
Speaker 1 (10:44):
And then virtual vintage pieces, so you can own a
digital version of a historicalfashion item that never
actually existed physically.
What's the appeal there?
Is it like collecting digitalart?
Speaker 2 (10:56):
That's where things get really blurry between
physical and digital.
Yeah, virtual vintage letspeople connect with fashion
history in a totally new way,maybe preserving iconic styles
digitally without worrying aboutphysical decay or access.
Speaker 1 (11:08):
I liked the point about sustainable influencers
adding a narrative to theirfinds, Like imagining this dress
belonged to a cat lady wholived in the 80s.
It adds personality, doesn't it?
Speaker 2 (11:18):
It's not just fabric.
Totally that storytelling addsemotion, makes the piece feel
more special.
It reinforces that idea thatclothes carry history, connect
us to other times, other people.
Speaker 1 (11:30):
So it looks like this mix of tech-enabling discovery
and sharing plus the eco-drive.
It means vintage fashion isdefinitely here to stay.
Might even cause an impromptudance when you find that perfect
thing.
Speaker 2 (11:43):
Absolutely, it's all those things coming together
Sustainability, finding uniquestuff, sharing it online makes
vintage feel really relevantright now.
Speaker 1 (11:50):
And then there's the sustainable mom phenomenon, this
new breed of mom jugglingparenting and being super
eco-conscious, maybe swappingyoga pants for organic cotton.
It shows how sustainability isseeping into like every part of
life.
Speaker 2 (12:04):
Yeah, that trend really highlights how
sustainability isn't just nicheanymore.
It's becoming mainstream,influencing everyday choices,
even for busy parents.
It shows a bigger shift in whatsociety values.
Speaker 1 (12:15):
That image of the mom with the homemade vegan,
gluten-free, zero-waste quinoasalad at the PTA meeting.
It's so specific but it paintssuch a picture, that dedication
to a whole green lifestyle, waybeyond just clothes.
Speaker 2 (12:28):
It does.
It speaks to wanting to livethat way yourself, but also
maybe model it for kids.
Inspire the community.
Speaker 1 (12:36):
And social media, of course, is where they showcase
it.
Those curated shots of theirgreen lifestyles, wearing
sustainable fashion trends,maybe makes the rest of us think
a little about our own choices,subtly.
Speaker 2 (12:47):
There's definitely an aspirational side to it.
They present sustainable livingas stylish and doable.
That can be a big motivator.
Speaker 1 (12:54):
But technology is woven in here too.
These moms using virtualtry-ons, augmented reality
shopping.
Speaker 2 (12:59):
Yeah.
Speaker 1 (13:00):
So they're influencers, but also maybe
early adopters of this fashiontech.
Speaker 2 (13:04):
Right.
They're using tech to makesustainable choices easier for
busy parents, showing thateco-consciousness fits right
into a modern, tech-savvy life.
Speaker 1 (13:12):
It's pretty incredible, really, how fashion
has transformed into thisPixelated wonderland.
Thanks to digital tech, whereclothes exist in cyberspace, Our
digital identity can be just asstyled as our physical one.
Speaker 2 (13:27):
That shift has huge implications for the whole
industry, doesn't it?
From design making stuff allthe way to how we buy it and
wear it, the possibilities areexciting, but also still a bit
unknown, really.
Speaker 1 (13:37):
And right at the front of this digital wave, the
influencers, the new fashionoracle, using filters and
hashtags.
It's like a digital fashionbattlefield out there.
They're the ones guiding peoplethrough this new landscape
battlefield out there.
Speaker 2 (13:51):
They're the ones guiding people through this new
landscape.
They've become the mainnavigators, haven't they?
Helping people find trends,brands, ways to express
themselves in all the onlinenoise.
Speaker 1 (13:58):
But let's not forget the superheroes of the wardrobe
world, the sustainableinfluencers still pushing thrift
store finds and DIY upcycling,showing practical, stylish
alternatives to just buying newall the time.
Speaker 2 (14:10):
Yeah, they provide those accessible ways in
empowering people to makeconscious choices, reduce their
impact right from their owncloset.
Speaker 1 (14:22):
And the tech innovators just keep pushing,
using virtual reality andaugmented reality for way more
than just games reallyredefining fashion with virtual
try-ons, personalized design.
Speaker 2 (14:28):
Those technologies could honestly revolutionize the
whole fashion cycle, from thefirst idea, the design, through
to how we experience it asconsumers, could lead to more
efficiency, maybe moresustainability across the board.
Speaker 1 (14:40):
It's like VR opens up this amazing closet where your
avatar can rock outfits thatwould make even the most
seasoned fashionista weep withenvy.
And, hey, maybe it solves theoverflowing closet problem.
Speaker 2 (14:53):
Endless experimentation zero physical
space taken up.
It's a kind of digital escape,isn't it?
Self-expression withoutphysical limits or resources
allows for creativity,experimentation that just might
not be practical or evenpossible in the real world.
Speaker 1 (15:08):
You get total freedom right To try styles that would
make your friends question yoursanity.
No real world fallout, just alimitless digital wardrobe.
Speaker 2 (15:15):
Exactly.
It's a safe zone to exploreyour style, push boundaries, try
weird stuff without worryingabout what people think or
spending loads of money.
Speaker 1 (15:23):
And the digital fashion influencers in VR.
They're the ultimate pixelatedtrendsetters.
They don't care about gravityor closet space.
They can showcase trulyfantastical stuff.
Speaker 2 (15:33):
They exist purely for the look right, unconstrained
by practical needs, so they canshow off these really out there,
sometimes surreal designs thatpush what we even think of as
fashion.
Speaker 1 (15:44):
And what's really neat is how sustainable
influencers are using virtualfashion to show eco-designs
without any textile waste.
That's taking sustainability toa whole new digital level.
Speaker 2 (15:55):
It's a great example of using digital tools to
promote sustainable valuesreducing the fashion industry's
footprint by cutting outphysical samples, minimizing
material waste.
Speaker 1 (16:04):
Okay, now AI stylists , potential digital fashion
gurus.
The idea sounds kind of helpful, analyzing trends, our wardrobe
, but the thought of an AIsuggesting like neon leg warmers
and fanny packs, just based ondata, a bit scary.
Can an algorithm really getstyle?
Speaker 2 (16:20):
That really hits the nail on the head about AI's
current limits, doesn't it?
It's great at crunching data,finding patterns, but that
nuanced understanding personaltaste, culture, the feeling of
clothes it often lacks.
That Style is more than data.
Speaker 1 (16:33):
Exactly, can AI really get the significance of a
vintage piece for sustainablefashion?
It's not just the materialanalysis, it's the history, the
craft, the story.
Speaker 2 (16:44):
That's such a key point.
Ai can analyze impact data,sure production methods, but
appreciating the cultural value,the history that makes vintage
special, especially in thesustainable movement, it
struggles with that.
Speaker 1 (16:57):
And even if tech links smart fabrics to virtual
fitting rooms with AI stylists,the risk of weird combos seems
high, like that holographicraincoat paired with LED
sneakers example could happen ifit's just algorithms.
Speaker 2 (17:10):
It just underlines that AI is a tool, right, useful
for info, maybe some basicsuggestions, but it's not
replacing human creativity,intuition, judgment.
Fashion's personal expressionneeds that human touch.
Speaker 1 (17:22):
So yeah, AI stylists might help organize or suggest
basics, but they still lack thathuman touch, that grasp of our
personal quirks.
Speaker 2 (17:29):
Precisely Fashion is so tied up in who we are, how we
present ourselves.
Ai right now just doesn't fullyget the complexity of human
identity.
How we use clothes tocommunicate.
Speaker 1 (17:39):
And then Lil McKella, the virtual influencer who has
taken the fashion world by storm.
She really made people secondguess their own style, didn't
she?
Her digital life looks soperfect, even though she's Not
real.
Speaker 2 (17:53):
Her popularity says a lot about her fascination with
virtual identities right.
And how blurry the lines aregetting.
She's a whole new kind of styleicon, Exists only online but
has real world influence.
Speaker 1 (18:04):
Her perfectly curated wardrobe, that mix of high
fashion looks and street wear.
It sets this almost impossiblestandard, especially when you
compare it to our own fashionreality, like maybe actually
wearing socks with sandalssometimes.
Speaker 2 (18:17):
Huh, yeah, she embodies this idealized look, it
to our own fashion reality,like maybe actually wearing
socks with sandals sometimes.
Huh, yeah, she embodies thisidealized look free from real
world.
Messiness and limits, yeah,which is captivating, sure, but
also, yeah, maybe a bitintimidating next to our
everyday lives.
Speaker 1 (18:28):
But interestingly she's also a digital ambassador
for sustainable style promotesego brands without any of the
usual environmental baggage.
That's a novel approach.
Speaker 2 (18:36):
Her doing.
That really shows how virtualinfluencers can push important
messages without adding to thecarbon footprint of traditional
celebrity endorsements.
Travel, physical products.
Speaker 1 (18:46):
But she definitely makes you think, doesn't she?
About authenticity, aboutinnovation, about whether our
obsession with filters is likemaking us lose touch with
reality.
It's a lot.
Speaker 2 (18:57):
It really forces us to confront what we think is
real versus artificial and howthose lines are just blurring
like crazy, especially aroundimage, identity, influence
online.
Speaker 1 (19:09):
But the takeaway, according to our source, is
maybe we can use figures likeher for inspiration to elevate
our wardrobe without feeling wehave to dish our own style or
aim for that impossible digitalperfection.
It's finding a balance, maybe.
Speaker 2 (19:23):
Virtual influencers show us new possibilities,
especially online, but personalstyle, that's still about
reflecting you authentically,whether you're online or off.
It has to feel genuine.
Speaker 1 (19:32):
And then we have the supermodels of the digital age
virtual models no coffee breaks,no wardrobe malfunctions.
Offers brands incrediblecontrol efficiency.
Speaker 2 (19:41):
Yeah, they're a super efficient, controllable way for
brands to show clothes.
They can look exactly how thebrand wants without any of the
logistical hassles orunpredictability of working with
humans.
Speaker 1 (19:50):
And environmentally super sustainable.
Don't consume resources, don'trequire fabric, no physical
waste.
Ultimate green modeling.
Speaker 2 (19:59):
They really do offer a potentially much more
sustainable option thantraditional photo shoots.
Yeah, cuts down the carbonfootprint from travel production
waste significantly.
Speaker 1 (20:11):
And it's the tech innovators behind it all,
programming these models,creating immersive experiences
with AR and VR.
They're building the wholedigital fashion stage.
Speaker 2 (20:20):
They're the architects.
Yeah, Constantly pushing thetech boundaries for digital
visuals, making things moreinteractive, more engaging for
us as consumers.
Speaker 1 (20:27):
And even though they're just code, these digital
influencers can still break theinternet with their style.
Their collaborations Just showsthe power of the visual online,
doesn't it?
Speaker 2 (20:37):
It really highlights how powerful images are in
grabbing our attention, shapingwhat we think is cool, even when
the source isn't physicallyreal.
Speaker 1 (20:45):
Okay, finally, this strange world of virtual fashion
influencers, where likes andfollows are the new currency, an
online bizarre, bizarre.
It's all driven by digitalvalidation.
Speaker 2 (20:56):
It really throws into sharp relief the metrics that
drive influence online now andhow those abstract numbers
translate into real world impacton trends, on what people buy.
Speaker 1 (21:07):
And these likes can make a digital character famous.
Shift trends super fast, evenfor characters who, as the
source joked, can't even fitthrough the doorframe of reality
.
Shows how fluid, maybe howrandom online fame can be
Characters who, as the sourcejoked, can't even fit through
the doorframe of reality.
Mm-hmm Shows how fluid, maybehow random, online fame can be.
Speaker 2 (21:21):
It highlights that unpredictable nature of things
going viral, doesn't it?
How?
Speaker 1 (21:32):
trends just explode online, often driven by stuff
that doesn't necessarily line upwith, you know, traditional
ideas of substance.
But even in that weirdness youstill have sustainable virtual
influencers promotingeco-fashion without any physical
limits.
It's a funny contrast totallyartificial existence, real-world
message.
Speaker 2 (21:42):
It shows how versatile they are.
They can champion importantcauses, values, but without the
environmental cost of physicalinfluencers and traditional
promotions.
Speaker 1 (21:50):
And the tech innovators just keep blending AR
, vr and style, leading to thesedigital wardrobes we might only
ever wear in a virtual realm.
It's a peek into a potentiallyvery different fashion future.
Speaker 2 (22:03):
It suggests a future where our digital identity, our
virtual closet, could becomejust as important, maybe more
important than our physical one,Offering totally new ways to
express ourselves, socialize,explore who we are.
Speaker 1 (22:16):
So, wrapping up this deep dive, it's clear there's
this really fascinating ongoinginterplay.
Isn't there this push and pullbetween the innovators creating
new fashion possibilities andthe influencers shaking what we
actually think is stylish?
Speaker 2 (22:28):
And right at the center of it all is technology.
It's the undeniable catalyst,from AR changing how we shop, to
these entirely digitalinfluencers challenging what
fashion and influence even are.
Speaker 1 (22:40):
And for you listening .
It's worth thinking about howall this lands with you, with
your own style, your habits.
Are you more swayed bytraditional design, creativity,
by social media trends or by thepotential of all this new tech
in fashion?
Speaker 2 (22:53):
Which brings us to a final thought to chew on.
In a world where digitalavatars can be style icons, what
does authenticity even mean infashion anymore?
And as we spend more time indigital spaces, how are we going
to define and show our personalstyle?
Maybe in the metaverse, maybebeyond?
It's a question that's likelygoing to keep evolving right
alongside the tech.
Welcome to the Deep Dive.
You're tuned in because youwant to get a handle on things,
get the full picture.
But you know quickly, and todaywe're jumping into something
that's always changing, alwaysright there fashion and style.
But specifically in thisdigital age, it's really so
different from flipping throughmagazines like we used to.
Speaker 2 (00:17):
Oh, absolutely Think back.
Many of us remember thoseglossy pages, or maybe those big
runway shows dictatingeverything of us remember those
glossy pages, or maybe those bigrunway shows dictating
everything.
Speaker 1 (00:27):
Now it's just, it's a whole new ballgame Suddenly
like anyone with a smartphone,can be a voice shaping style
Exactly, and the stuff we'vebeen digging into really unpacks
that shift.
It looks at how influencershave just well exploded onto the
scene.
And then there's the tech sidesome truly wild innovations, and
even this, this idea of virtualfashion clothes that aren't
even real.
Speaker 2 (00:45):
Right.
So our mission today, basically, is to cut through all that
noise.
We want to give you a clearpicture of who's actually
calling the shots now.
Is it the everyday personsharing their look, or the tech
folks inventing totally new waysto even interact with clothes
and like how is technologychanging what fashion means?
We're aiming for those keyinsights.
Try not to overload you.
Speaker 1 (01:05):
Okay, let's get into it, Because it's a huge change
when you really stop and think.
I mean not long ago, the ideathat just regular people could
become style icons with just aphone Unthinkable.
Now, someone with a good eye,maybe some nice lighting, can
have more sway than anold-fashioned house.
You know, like that person youknew in school who was super
into one specific thing.
(01:26):
Imagine them now, but with likea Gucci belt and a million
followers telling everyonewhat's cool.
Speaker 2 (01:30):
And what's really interesting is how platforms you
know, instagram especially havesort of leveled the playing
field, those traditionalgatekeepers editors, big
designers, magazines they don'thave the monopoly anymore.
Now one really well done postcan just launch someone.
It's kind of funny actually.
Like one minute, everyoneagrees socks with sandals is a
disaster.
The next, some influencerconvinces thousands.
(01:53):
It's not just OK, but the nextbig trend.
Speaker 1 (01:57):
Yeah, I've seen that happen, but it's not just about,
like, high fashion or quirkytrends either, is it?
We're also seeing this big risein sustainable fashion
influencers.
These are kind of theeco-warriors of the style world
and they're making it look good.
Forget old ideas abouteco-fashion being, you know,
boring.
These people showcase amazingoutfits from thrift stores,
promote reusable stuff Thinksomeone rocking an upcycled
(02:18):
jacket or a killer vintage findthey make being conscious look
really, really cool.
Speaker 2 (02:23):
That's a really important point how values are
now so tied into fashion choices.
People increasingly want moreethical options, stuff that's
better for the environment, andthese influencers they're
tapping right into that.
They show you don't need aconstant stream of new,
mass-produced clothes to bestylish.
Actually, they highlight thecreativity in reusing and
(02:44):
valuing what already exists.
Speaker 1 (02:45):
And then you layer in the tech innovators.
They're starting to blur thelines, aren't they, between
clothes and gadgets?
I mean smart shoes that sync toyour phone.
That sounds like sciencefiction.
What would that even?
What's the point?
Speaker 2 (02:56):
Well, that's the fascinating part, isn't it?
It suggests clothing couldbecome more than just looks.
It moves into function, maybedata collection.
Speaker 1 (03:10):
It suggests this future where our clothes might,
I don't know help us somehow orlink up with our digital lives
in ways we haven't even thoughtof yet.
And we can't forget aboutdigital fashion platforms and
virtual influencers.
One source called it a bizarrenew reality which feels about
right the whole idea of acompletely digital person
influencing trends.
It's kind of head spinning.
Speaker 2 (03:27):
It really is.
Think about it the virtualclothes aren't bound by physics,
right, gravity, materialproperties.
You don't even need a body.
It just opens up completely newavenues for design, for how we
represent ourselves online.
Speaker 1 (03:41):
So, okay, we have these two big forces influencers
and innovators.
It feels a bit like a fashionshowdown, like one source said,
or maybe a quirky dance-offbetween the creators and the
promoters.
Speaker 2 (03:55):
That's a pretty good way to put it.
Yeah, think of the innovators,as, like the mad scientists of
fashion, they're in a lab rightPlaying with weird fabrics,
gravity-defying shapes.
The source even mentioned thateco-friendly ensemble made from
banana peels.
That's a really out there,groundbreaking stuff.
Speaker 1 (04:11):
Right.
And then the influencers stepin.
They take these sometimes kindof weird experimental ideas and
make them relatable.
Speaker 2 (04:18):
Understandable.
They turn it into a lifestyle.
Yeah, with the perfect photos,the right hashtags, the whole
online package.
Speaker 1 (04:23):
Exactly.
They're like interpreters theytake the maybe abstract concepts
from the innovators and showhow, ok, maybe you could
actually wear this, or at leastaspire to wear it, based on
their online persona.
But it's interesting where theyoverlap, especially around
sustainability.
You've got influencers pushingeco-friendly brands thrifting
and at the same time, innovatorsare developing like organic
(04:44):
dyes and recycled materials.
Speaker 2 (04:46):
And that connection, that synergy, is crucial for
actually making change happen.
The innovators provide thetools, the tech, the materials
for sustainability, and theinfluencers they build the
awareness, create the demand,that image of an Instagram feed
full of outfits that are stylishand save the planet.
One banana feel at a time, itreally nails the collaboration.
Speaker 1 (05:08):
And the tech is just pushing this all forward faster
and faster.
Innovators using 3D printingand virtual reality, creating
clothes that can literallychange color at the push of a
button.
I mean, wow, that fundamentallychanges what a garment is.
Speaker 2 (05:20):
It does.
It points to a future whereclothes could be way more
dynamic, more adaptable.
Imagine one piece that shiftsits look depending on your mood
or where you're going.
Speaker 1 (05:28):
And then you see influencers making that feel
less sci-fi.
They're showing off virtualtry-ons or augmented reality
filters.
So, anyone with a phone cankind of touch these future ideas
.
It's like the innovators dreamit up and influencers show us
how to play with it, digitallyat least.
Speaker 2 (05:46):
That accessibility piece is key, isn't it?
For getting people on board.
Innovators might createsomething amazing, but it's
often the influencers who showits practical use, make it
appealing, make it make sense tolots of people.
Speaker 1 (05:59):
So if we used to look to like Paris or Milan runways
for the next big thing it reallyfeels like social media is the
new fashion week now.
Our source even said a singlelike might be more influential
than an entire season of hautecouture.
That's a big claim, but itfeels kind of true.
Speaker 2 (06:14):
There really is a major disruption.
The whole hierarchy of whodecides what's in has been
shaken up.
Trends can just bubble up fromanywhere now right, Driven by
clicks, by shares, by whatpeople engage with online
Control.
From anywhere now right, Drivenby clicks, by shares, by what
people engage with onlineControls shifted partly from
institutions to, well, us.
Speaker 1 (06:30):
And influencers are kind of the new gatekeepers,
aren't they Working from home,using filters, building their
brand, that whole Instamagic?
It's like they've democratizedstyle, which is good in some
ways, bad in others.
More voices, but maybe morefleeting trends, more focus on
just the image.
Speaker 2 (06:46):
That democratization definitely made fashion feel
more relatable.
Speaker 1 (06:50):
Yeah.
Speaker 2 (06:51):
More accessible for more people.
You don't need those oldinsider connections anymore to
have a say.
But yeah, it does raisequestions like how authentic are
these trends?
How much is just manufacturedhype?
Speaker 1 (07:01):
But within all that, you've got the sustainable
fashion folks championingeco-friendly brands, upcycled
outfits and thrifted treasures.
They really are likesuperheroes in disguise, making
conscious choices seem not justOK, but genuinely cool,
desirable even.
Speaker 2 (07:17):
Their impact is huge, I think, because it's not just
about looking good, it's aboutvalues.
They're linking style toresponsibility, to the
environment, and that reallyresonates with a lot of people
right now.
Speaker 1 (07:27):
And the tech innovators are helping here too,
right With AR and AI forvirtual try-ons or augmented
reality shopping experiences.
That comparison to Tinder, butfor your wardrobe Hilarious but
also kind of accurate.
That instant swipe rightfeeling for clothes.
Speaker 2 (07:45):
It's a great analogy.
Think how convenient that isseeing how something looks on
you without actually trying iton.
You can seriously streamlineshopping and maybe even cut down
on returns, which has its ownenvironmental impact.
Speaker 1 (07:58):
And then there are these pixel perfect personas,
digital fashion platforms,virtual influencers.
That question one source asked.
Is it still a fashion statementif it's made of ones and zeros?
That really makes you pause,doesn't it?
What is fashion anyway?
Speaker 2 (08:11):
It really does.
Our digital lives and reallives are just getting so
tangled up so the boundaries ofself-expression are expanding.
We're facing this question whatdoes style mean when it's
purely digital, where the rulesare totally different?
Speaker 1 (08:23):
It's funny how the sustainable influencers have
managed to turn green into afashion statement that's as chic
as it is sustainable.
Speaker 2 (08:30):
Yeah.
Speaker 1 (08:30):
They totally killed that old idea of eco fashion
being like scratchy burlap sacksor something.
Speaker 2 (08:35):
Oh, completely.
They've successfully rebrandedit, made it aspirational.
They show you don't have tocompromise on style to be
responsible.
Actually, sometimes beingconscious leads to more creative
, unique looks.
Speaker 1 (08:46):
That image An influencer on a virtual runway
in a dress from recycled oceanplastic, holding a reusable
coffee cup.
That really captures it,doesn't it?
It's that mix, high style, lookclear, environmental message.
Speaker 2 (09:01):
It's such a powerful visual.
It sums up the shift in values.
It's not just about the surfaceanymore.
It's about the story behind theclothes, their impact.
Speaker 1 (09:08):
And again, tech's making it easier Augmented
reality fitting rooms, AI-drivenstyle recommendations, the
whole idea of a virtual outfitmade from 100% recycled pixels.
I mean fashion with zerophysical footprint.
That's wild.
Speaker 2 (09:20):
It really shows the potential for tech, not just to
make shopping slicker but toactually push sustainability by
reducing the need for physicalsamples, maybe cutting waste in
design and production.
Speaker 1 (09:31):
And it's interesting how virtual influencers fit in
here, promoting sustainablebrands but with no physical
impact themselves.
It's like the ultimate lowcarbon endorsement.
Speaker 2 (09:41):
Exactly because they're purely digital right.
So, promoting a brand doesn'tinvolve shipping stuff for photo
shoots or them actually owninga physical wardrobe.
It's a really unique form ofinfluence.
Speaker 1 (09:52):
OK, let's switch gears slightly.
Thrifting, it sounds almostlike a competitive sport.
Now the source painted thisfunny picture influencers on a
treasure hunt.
The drama of finding thatperfect vintage Hawaiian shirt
makes it sound like an adventure.
Speaker 2 (10:07):
Thrifting's definitely become more than just
cheap clothes, hasn't it?
It's about finding unique stuff, pieces with history.
It's about being part of thatcircular economy idea and, yeah,
the treasure hunt thing thatadds excitement, the chance to
find something really special.
Speaker 1 (10:21):
And influencers document the whole process right
, turn it into content.
They're selling this wholelifestyle eco-conscious, unique
style.
It's like the broadcasting lookhow cool and sustainable I am.
Speaker 2 (10:37):
And then people watching get inspired to try it
too.
Yeah, they're basically makingvintage cool for a wider
audience showing it's not secondbest.
Actually, it can be a way toreally stand out.
Express your own styledifferently.
Speaker 1 (10:44):
And then virtual vintage pieces, so you can own a
digital version of a historicalfashion item that never
actually existed physically.
What's the appeal there?
Is it like collecting digitalart?
Speaker 2 (10:56):
That's where things get really blurry between
physical and digital.
Yeah, virtual vintage letspeople connect with fashion
history in a totally new way,maybe preserving iconic styles
digitally without worrying aboutphysical decay or access.
Speaker 1 (11:08):
I liked the point about sustainable influencers
adding a narrative to theirfinds, Like imagining this dress
belonged to a cat lady wholived in the 80s.
It adds personality, doesn't it?
Speaker 2 (11:18):
It's not just fabric.
Totally that storytelling addsemotion, makes the piece feel
more special.
It reinforces that idea thatclothes carry history, connect
us to other times, other people.
Speaker 1 (11:30):
So it looks like this mix of tech-enabling discovery
and sharing plus the eco-drive.
It means vintage fashion isdefinitely here to stay.
Might even cause an impromptudance when you find that perfect
thing.
Speaker 2 (11:43):
Absolutely, it's all those things coming together
Sustainability, finding uniquestuff, sharing it online makes
vintage feel really relevantright now.
Speaker 1 (11:50):
And then there's the sustainable mom phenomenon, this
new breed of mom jugglingparenting and being super
eco-conscious, maybe swappingyoga pants for organic cotton.
It shows how sustainability isseeping into like every part of
life.
Speaker 2 (12:04):
Yeah, that trend really highlights how
sustainability isn't just nicheanymore.
It's becoming mainstream,influencing everyday choices,
even for busy parents.
It shows a bigger shift in whatsociety values.
Speaker 1 (12:15):
That image of the mom with the homemade vegan,
gluten-free, zero-waste quinoasalad at the PTA meeting.
It's so specific but it paintssuch a picture, that dedication
to a whole green lifestyle, waybeyond just clothes.
Speaker 2 (12:28):
It does.
It speaks to wanting to livethat way yourself, but also
maybe model it for kids.
Inspire the community.
Speaker 1 (12:36):
And social media, of course, is where they showcase
it.
Those curated shots of theirgreen lifestyles, wearing
sustainable fashion trends,maybe makes the rest of us think
a little about our own choices,subtly.
Speaker 2 (12:47):
There's definitely an aspirational side to it.
They present sustainable livingas stylish and doable.
That can be a big motivator.
Speaker 1 (12:54):
But technology is woven in here too.
These moms using virtualtry-ons, augmented reality
shopping.
Speaker 2 (12:59):
Yeah.
Speaker 1 (13:00):
So they're influencers, but also maybe
early adopters of this fashiontech.
Speaker 2 (13:04):
Right.
They're using tech to makesustainable choices easier for
busy parents, showing thateco-consciousness fits right
into a modern, tech-savvy life.
Speaker 1 (13:12):
It's pretty incredible, really, how fashion
has transformed into thisPixelated wonderland.
Thanks to digital tech, whereclothes exist in cyberspace, Our
digital identity can be just asstyled as our physical one.
Speaker 2 (13:27):
That shift has huge implications for the whole
industry, doesn't it?
From design making stuff allthe way to how we buy it and
wear it, the possibilities areexciting, but also still a bit
unknown, really.
Speaker 1 (13:37):
And right at the front of this digital wave, the
influencers, the new fashionoracle, using filters and
hashtags.
It's like a digital fashionbattlefield out there.
They're the ones guiding peoplethrough this new landscape
battlefield out there.
Speaker 2 (13:51):
They're the ones guiding people through this new
landscape.
They've become the mainnavigators, haven't they?
Helping people find trends,brands, ways to express
themselves in all the onlinenoise.
Speaker 1 (13:58):
But let's not forget the superheroes of the wardrobe
world, the sustainableinfluencers still pushing thrift
store finds and DIY upcycling,showing practical, stylish
alternatives to just buying newall the time.
Speaker 2 (14:10):
Yeah, they provide those accessible ways in
empowering people to makeconscious choices, reduce their
impact right from their owncloset.
Speaker 1 (14:22):
And the tech innovators just keep pushing,
using virtual reality andaugmented reality for way more
than just games reallyredefining fashion with virtual
try-ons, personalized design.
Speaker 2 (14:28):
Those technologies could honestly revolutionize the
whole fashion cycle, from thefirst idea, the design, through
to how we experience it asconsumers, could lead to more
efficiency, maybe moresustainability across the board.
Speaker 1 (14:40):
It's like VR opens up this amazing closet where your
avatar can rock outfits thatwould make even the most
seasoned fashionista weep withenvy.
And, hey, maybe it solves theoverflowing closet problem.
Speaker 2 (14:53):
Endless experimentation zero physical
space taken up.
It's a kind of digital escape,isn't it?
Self-expression withoutphysical limits or resources
allows for creativity,experimentation that just might
not be practical or evenpossible in the real world.
Speaker 1 (15:08):
You get total freedom right To try styles that would
make your friends question yoursanity.
No real world fallout, just alimitless digital wardrobe.
Speaker 2 (15:15):
Exactly.
It's a safe zone to exploreyour style, push boundaries, try
weird stuff without worryingabout what people think or
spending loads of money.
Speaker 1 (15:23):
And the digital fashion influencers in VR.
They're the ultimate pixelatedtrendsetters.
They don't care about gravityor closet space.
They can showcase trulyfantastical stuff.
Speaker 2 (15:33):
They exist purely for the look right, unconstrained
by practical needs, so they canshow off these really out there,
sometimes surreal designs thatpush what we even think of as
fashion.
Speaker 1 (15:44):
And what's really neat is how sustainable
influencers are using virtualfashion to show eco-designs
without any textile waste.
That's taking sustainability toa whole new digital level.
Speaker 2 (15:55):
It's a great example of using digital tools to
promote sustainable valuesreducing the fashion industry's
footprint by cutting outphysical samples, minimizing
material waste.
Speaker 1 (16:04):
Okay, now AI stylists , potential digital fashion
gurus.
The idea sounds kind of helpful, analyzing trends, our wardrobe
, but the thought of an AIsuggesting like neon leg warmers
and fanny packs, just based ondata, a bit scary.
Can an algorithm really getstyle?
Speaker 2 (16:20):
That really hits the nail on the head about AI's
current limits, doesn't it?
It's great at crunching data,finding patterns, but that
nuanced understanding personaltaste, culture, the feeling of
clothes it often lacks.
That Style is more than data.
Speaker 1 (16:33):
Exactly, can AI really get the significance of a
vintage piece for sustainablefashion?
It's not just the materialanalysis, it's the history, the
craft, the story.
Speaker 2 (16:44):
That's such a key point.
Ai can analyze impact data,sure production methods, but
appreciating the cultural value,the history that makes vintage
special, especially in thesustainable movement, it
struggles with that.
Speaker 1 (16:57):
And even if tech links smart fabrics to virtual
fitting rooms with AI stylists,the risk of weird combos seems
high, like that holographicraincoat paired with LED
sneakers example could happen ifit's just algorithms.
Speaker 2 (17:10):
It just underlines that AI is a tool, right, useful
for info, maybe some basicsuggestions, but it's not
replacing human creativity,intuition, judgment.
Fashion's personal expressionneeds that human touch.
Speaker 1 (17:22):
So yeah, AI stylists might help organize or suggest
basics, but they still lack thathuman touch, that grasp of our
personal quirks.
Speaker 2 (17:29):
Precisely Fashion is so tied up in who we are, how we
present ourselves.
Ai right now just doesn't fullyget the complexity of human
identity.
How we use clothes tocommunicate.
Speaker 1 (17:39):
And then Lil McKella, the virtual influencer who has
taken the fashion world by storm.
She really made people secondguess their own style, didn't
she?
Her digital life looks soperfect, even though she's Not
real.
Speaker 2 (17:53):
Her popularity says a lot about her fascination with
virtual identities right.
And how blurry the lines aregetting.
She's a whole new kind of styleicon, Exists only online but
has real world influence.
Speaker 1 (18:04):
Her perfectly curated wardrobe, that mix of high
fashion looks and street wear.
It sets this almost impossiblestandard, especially when you
compare it to our own fashionreality, like maybe actually
wearing socks with sandalssometimes.
Speaker 2 (18:17):
Huh, yeah, she embodies this idealized look, it
to our own fashion reality,like maybe actually wearing
socks with sandals sometimes.
Huh, yeah, she embodies thisidealized look free from real
world.
Messiness and limits, yeah,which is captivating, sure, but
also, yeah, maybe a bitintimidating next to our
everyday lives.
Speaker 1 (18:28):
But interestingly she's also a digital ambassador
for sustainable style promotesego brands without any of the
usual environmental baggage.
That's a novel approach.
Speaker 2 (18:36):
Her doing.
That really shows how virtualinfluencers can push important
messages without adding to thecarbon footprint of traditional
celebrity endorsements.
Travel, physical products.
Speaker 1 (18:46):
But she definitely makes you think, doesn't she?
About authenticity, aboutinnovation, about whether our
obsession with filters is likemaking us lose touch with
reality.
It's a lot.
Speaker 2 (18:57):
It really forces us to confront what we think is
real versus artificial and howthose lines are just blurring
like crazy, especially aroundimage, identity, influence
online.
Speaker 1 (19:09):
But the takeaway, according to our source, is
maybe we can use figures likeher for inspiration to elevate
our wardrobe without feeling wehave to dish our own style or
aim for that impossible digitalperfection.
It's finding a balance, maybe.
Speaker 2 (19:23):
Virtual influencers show us new possibilities,
especially online, but personalstyle, that's still about
reflecting you authentically,whether you're online or off.
It has to feel genuine.
Speaker 1 (19:32):
And then we have the supermodels of the digital age
virtual models no coffee breaks,no wardrobe malfunctions.
Offers brands incrediblecontrol efficiency.
Speaker 2 (19:41):
Yeah, they're a super efficient, controllable way for
brands to show clothes.
They can look exactly how thebrand wants without any of the
logistical hassles orunpredictability of working with
humans.
Speaker 1 (19:50):
And environmentally super sustainable.
Don't consume resources, don'trequire fabric, no physical
waste.
Ultimate green modeling.
Speaker 2 (19:59):
They really do offer a potentially much more
sustainable option thantraditional photo shoots.
Yeah, cuts down the carbonfootprint from travel production
waste significantly.
Speaker 1 (20:11):
And it's the tech innovators behind it all,
programming these models,creating immersive experiences
with AR and VR.
They're building the wholedigital fashion stage.
Speaker 2 (20:20):
They're the architects.
Yeah, Constantly pushing thetech boundaries for digital
visuals, making things moreinteractive, more engaging for
us as consumers.
Speaker 1 (20:27):
And even though they're just code, these digital
influencers can still break theinternet with their style.
Their collaborations Just showsthe power of the visual online,
doesn't it?
Speaker 2 (20:37):
It really highlights how powerful images are in
grabbing our attention, shapingwhat we think is cool, even when
the source isn't physicallyreal.
Speaker 1 (20:45):
Okay, finally, this strange world of virtual fashion
influencers, where likes andfollows are the new currency, an
online bizarre, bizarre.
It's all driven by digitalvalidation.
Speaker 2 (20:56):
It really throws into sharp relief the metrics that
drive influence online now andhow those abstract numbers
translate into real world impacton trends, on what people buy.
Speaker 1 (21:07):
And these likes can make a digital character famous.
Shift trends super fast, evenfor characters who, as the
source joked, can't even fitthrough the doorframe of reality
.
Shows how fluid, maybe howrandom online fame can be
Characters who, as the sourcejoked, can't even fit through
the doorframe of reality.
Mm-hmm Shows how fluid, maybehow random, online fame can be.
Speaker 2 (21:21):
It highlights that unpredictable nature of things
going viral, doesn't it?
How?
Speaker 1 (21:32):
trends just explode online, often driven by stuff
that doesn't necessarily line upwith, you know, traditional
ideas of substance.
But even in that weirdness youstill have sustainable virtual
influencers promotingeco-fashion without any physical
limits.
It's a funny contrast totallyartificial existence, real-world
message.
Speaker 2 (21:42):
It shows how versatile they are.
They can champion importantcauses, values, but without the
environmental cost of physicalinfluencers and traditional
promotions.
Speaker 1 (21:50):
And the tech innovators just keep blending AR
, vr and style, leading to thesedigital wardrobes we might only
ever wear in a virtual realm.
It's a peek into a potentiallyvery different fashion future.
Speaker 2 (22:03):
It suggests a future where our digital identity, our
virtual closet, could becomejust as important, maybe more
important than our physical one,Offering totally new ways to
express ourselves, socialize,explore who we are.
Speaker 1 (22:16):
So, wrapping up this deep dive, it's clear there's
this really fascinating ongoinginterplay.
Isn't there this push and pullbetween the innovators creating
new fashion possibilities andthe influencers shaking what we
actually think is stylish?
Speaker 2 (22:28):
And right at the center of it all is technology.
It's the undeniable catalyst,from AR changing how we shop, to
these entirely digitalinfluencers challenging what
fashion and influence even are.
Speaker 1 (22:40):
And for you listening .
It's worth thinking about howall this lands with you, with
your own style, your habits.
Are you more swayed bytraditional design, creativity,
by social media trends or by thepotential of all this new tech
in fashion?
Speaker 2 (22:53):
Which brings us to a final thought to chew on.
In a world where digitalavatars can be style icons, what
does authenticity even mean infashion anymore?
And as we spend more time indigital spaces, how are we going
to define and show our personalstyle?
Maybe in the metaverse, maybebeyond?
It's a question that's likelygoing to keep evolving right
alongside the tech.
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The Bobby Bones Show
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