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April 14, 2025 20 mins

In this second episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.

They dive into:

  • The growing impact of big data on SEO strategies
  • How large language models like ChatGPT are trained — and what that means for your content
  • SEO is dead, again…
  • What types of pages and content formats are most commonly surfaced in search
  • And why authority and credibility are more important than ever to rank well
  • Straight from the event floor, this episode is packed with fresh takes, bold ideas, and sharp insights from the people shaping the future of digital marketing.

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