Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve. Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like: SEO & content strategy for higher ed Paid media and enrollment marketing Brand storytelling in competitive markets Analytics, automation, and marketing tech Trends shaping the future of higher education If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge. 🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Episodes
This week's blog roundup: How Schools Are Rethinking Marketing, SEO, Branding & AI
This episode shares practical marketing strategies for colleges and universities. Learn how schools are adjusting to changes in student search behavior and how artificial intelligence is reshaping SEO. We cover clear steps to improve online visibility, build trust with prospective students, and stay competitive in a crowded education market.
T...
🎙️ Navigating Education Marketing: Strategies that Connect and Engage
In this episode, we examine the shifting landscape of education marketing and provide actionable strategies designed to help institutions strengthen student engagement and drive enrollment.
We begin with a case study from Baldwin County Public Schools, demonstrating how targeted display and Meta advertising supported community outreach and enrollment goals. The co...
Higher education is in flux.
On this episode, we dig into what’s working—and what’s not—as colleges and universities face shrinking enrollment, rising competition, and shifting expectations.
We break down the big trends shaping 2025:
- AI in marketing
- Demographic freefall
- Budget stress
- Branding battles
- The push for retention
You’ll hear smart takes on how to market smarter, serve adult learners, personalize outreach, and keep studen...
The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing landscape of university branding and marketing, from the rise of dedicated brand managers at institutions like Johns Hopkins to the strategic use of content, data, and design.
Our hosts break down what’s working in higher ed marketing today—and why authenticity, personalization, ...
In this episode, we explore the evolving landscape of higher education SEO and how AI is reshaping strategies for universities and colleges.
The discussion covers practical approaches for improving education SEO, including creating detailed, keyword-rich content, targeting long-tail keywords, and maximizing social media platforms to drive organic search visibility.
We also break down how to align with Google's EEAT (Experience...
AI is transforming student success. Test-optional admissions are shaking up college acceptance — but not always in the way you’d expect.
Family support and alumni networks are proving to be more critical than ever for student retention. Strong connections are driving better outcomes, both academically and socially.
Learn how AI is personalizing learning, why test-optional might not be the solution we hoped for, and how online learni...
How AI is Revolutionizing Higher Education Marketing
In this episode, we explore how AI is reshaping marketing strategies for colleges and universities. From AI-powered search and voice assistants to social media trends and zero-click searches, we break down the biggest shifts in digital marketing.
Learn how to create answer-focused content, leverage schema markup, and automate processes to save time and resources. We also discuss th...
How are universities getting students in a digital world? Listen up.
• Why SEO matters.
• How to create a better user experience.
• The end of cookies and why first-party data is key.
• Social media beyond Facebook—think Reddit and Quora.
• Smart strategies from Australian universities.
• Digital catalogs and micro-credentials.
• Using LinkedIn for thought leadership.
Get the insights you need to stay ahead.
Timestamps:
00:00 Intro
...
Higher ed is at a crossroads. Tune in to see where it’s headed.
Higher education is shifting fast—are universities keeping up? In this episode, we break down the trends, challenges, and innovations shaping the student experience.
We’re talking about the rise of vocational schools, the fight for online reputation, and why some universities are going all-in on sustainability (like TSU’s plan to go solar by 2030). Plus, we tackle the gr...
Digital Transformation in Higher Education: The Future of Learning and Teaching
Higher education is changing fast. This podcast covers how colleges market themselves, the role of AI, data privacy concerns, and the balance between technology and human connection in learning.
We also discuss financial transparency and new programs making college more accessible. If you work in higher ed or just want to stay informed, this podcast break...
The Future of Higher Education: Navigating Online Program Management
In this episode, we explore the evolving landscape of higher education in the digital age, focusing on Online Program Management (OPM) companies and their role in helping universities run online programs.
We discuss insights from UPCEA and Manafera, highlighting the contrasting perspectives on OPM partnerships. Topics include institutional readiness, cult...
Marketing for colleges and universities is changing fast. In this episode, we explore what’s coming in 2025 and how schools can keep up.
Here’s what you’ll learn:
✅ Why video is a must-have for student recruitment
✅ How AI is transforming marketing and student engagement
✅ The importance of data tracking (and how to do it right)
✅ How colleges can fight fake bot leads
✅ The power of industry-linked learning and m...
The Future of Higher Education Marketing: Trends, Challenges, and Innovations
In this episode we explore the evolving landscape of higher education marketing. Discover how universities can thrive by addressing student engagement crises, leveraging technology like AI and student engagement software, and implementing SEO strategies.
We also delve into the importance of personalization, transparency, financial susta...
The Future of Higher Education: Trends, Challenges, and Opportunities (2025 & Beyond)
Join us for an in-depth exploration into the future of higher education, focusing on the major trends, challenges, and opportunities that lie ahead.
From AI-driven personalized videos and the integration of marketing and admissions departments to the evolving role of microcredentials and lifelong learning, this episode is pa...
The Future of Education Marketing: How AI Will Transform Higher Ed in 2025
Join us on The Deep Dive as we explore how artificial intelligence (AI) is set to revolutionize education marketing by 2025. From
AI agents like Element 451's 'Corey' to personalized learning plans and proactive student support, AI is reshaping how schools engage with students. We delve into real-world examples, including a ...
The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-being
In this episode of Higher Ed Marketing Insider, host Will Scott talks about changes in higher education marketing.
He explains how technology and personalization are becoming more important.
Scott also discusses the need to focus on student well-being and mental health. He touches on the ethical concerns of using AI and data. Finally,...
In this episode, we dig into the future of college recruitment, from social media dominance to voice search.
Explore bold strategies like guerrilla marketing, influencer partnerships, and direct mail, plus the latest trends shaping 2025.
Learn how schools are standing out and connecting authentically with students.
We cover:
•Why 95% of Gen Z uses social media to research colleges
•The rise of integrated online and offline recruitment ...
The Future of Higher Ed Marketing: Trends for 2025
Join us for an in-depth exploration into the future of higher education marketing as we look ahead to 2025. We'll cover the top trends, including the rise of social media, social search, and AI, and how they are reshaping the way colleges engage with prospective students. Learn about the importance of authentic content, the role of SEO, and the power of personalized m...
Join us as we explore how higher education is transforming in 2024. From creative school holiday videos to cutting-edge student success strategies, we uncover the innovations shaping the future of higher ed.
Discover examples like the University of Louisville’s mascot cheer, Georgia State’s animated showcases, and Michigan’s community-driven celebrations. These stories highlight the creativity and community focus schools are using t...
Revolutionizing Higher Education Marketing with AI and SEO
This episode explores how AI and SEO are transforming higher education marketing.
Learn how universities can use AI for recruitment, engagement, and student success. Discover tools like Element 451’s AI-powered platform.
We discuss SEO strategies to boost visibility, especially after ending OPM partnerships.
The episode highlights AI’s role in personalizing learning and support...
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