Revenue Boost: A Marketing Podcast
Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales professionals who want to drive revenue growth, optimize marketing strategies, and stay ahead in a competitive landscape. Across our diverse range of episodes, this podcast delivers actionable insights, expert strategies, and real-world case studies that empower listeners to make informed business decisions for better revenue growth. If your brand sells to marketers, give me a shout about custom sponsorship opportunities! Topics we’re covering: 1. Strategic Marketing for Business Growth How to align marketing with business goals to drive measurable revenue. The role of branding in both B2B and B2C growth, including positioning, storytelling, and visual identity. Leveraging influencer marketing, social commerce, and content strategies for brand awareness and engagement. The power of creativity in marketing—breaking through the noise to create emotional connections. 2. Sales & Marketing Alignment for Revenue Acceleration How to bridge the gap between sales and marketing to create a seamless customer journey. Optimizing discovery calls, CRM strategies, and ABM approaches to generate and convert high-quality leads. Implementing AI-driven strategies for automation, personalization, and improved targeting. 3. Data, AI, and Technology in Modern Marketing The evolving role of AI in search, content creation, and advertising (SEO, retail media, ChatGPT, and beyond). How brands can use first-party data and analytics to enhance personalization, optimize campaigns, and measure ROI. The rise of AI-driven retail media networks, influencer attribution, and omnichannel marketing strategies. 4. Evolving Consumer Behavior & New Marketing Channels The shift in buyer behavior and decision-making—why modern customers engage before speaking to sales. Understanding the impact of social listening, consumer insights, and community-driven marketing. How LinkedIn, TikTok, Amazon, and retail media networks are shaping digital marketing strategies. 5. Optimizing Performance Marketing & Revenue Attribution Best practices for integrating brand marketing with performance marketing to drive ROI. The importance of revenue attribution models—how to track and measure the real impact of marketing investments. How B2B and DTC brands can balance short-term wins with long-term brand building. 6. Founder-Led Growth & Executive-Level Marketing Strategies Insights from top CMOs, marketing executives, and business leaders on scaling brands efficiently. The impact of thought leadership, personal branding, and organic social media in driving business growth. How startups and legacy brands alike can navigate challenges and capitalize on opportunities in a rapidly evolving digital landscape. 7. Retail Media, E-Commerce & Amazon Growth Strategies How brands can leverage Amazon, Walmart, and Instacart to drive online sales and visibility. The latest trends in multi-network retail media, affiliate marketing, and performance-based advertising. How brands can optimize their content, listings, and influencer strategies to succeed in e-commerce. Who Should Listen? CMOs & Marketing Leaders looking to refine their go-to-market strategies. Founders & Executives who want to scale their business with smarter marketing investments. Sales & Business Development Teams aiming to improve alignment with marketing. B2B & DTC Marketers seeking new ways to drive awareness, engagement, and conversions. Growth & Revenue Leaders focused on maximizing ROI through data-driven strategies. Each episode is packed with expert insights and practical takeaways that help businesses drive sustainable growth, optimize marketing investments, and build a competitive edge. Why This Podcast Matters B2B business development is more complex than ever. Many companies are over-investing in sales while pulling back on marketing—yet buyer behavior has shifted in the opposite direction. 🔹 Today’s buyers build their shortlists before speaking to sales reps. 🔹 If your brand isn’t visible and credible, you won’t make it into their consideration set. To win in today’s market, you must excel across four critical stages: ✅ Awareness: Buyers must know your brand ✅ Affinity: They must believe you can solve their challenges ✅ In-Market: They must be ready to buy ✅ Engagement: Sales must convert them into customers At RBMA: Revenue Based Marketing Advisors, we offer Fractional CMO services to help businesses optimize their entire growth infrastructure—from brand development to sales enablement—delivering: 🚀 Increased high-quality lead volume 🚀 Shortened sales cycles 🚀 Improved close rates I’m Kerry Curran, Founder & Chief Growth Officer of RBMA, with 20+ years of experience driving double- and triple-digit revenue growth for B2B companies. I specialize in helping scale-ups, mid-market agencies, tech, and service-based businesses build revenue-driven marketing strategies that align with sales for measurable impact. Let’s Grow Together Ready to unlock your business’s full potential? Subscribe now and start driving the revenue growth your business deserves. 🚀 Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing Advisors. Learn more at https://www.revenuebasedmarketing.com/ Let’s set up a call to identify opportunities in your growth infrastructure and get your business on track for increased revenue in 2025.
Episodes
Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact
“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a chann...
The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth
"It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and a...
"It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growt...
From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth
"Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you’re not chasing engagement anymore. You’re creating value, and that’s what drives real organic growth." That's a quote from...
Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth
"The big ‘aha’ moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That’s a quote from Jeff Greenfield, CEO of Provalytics and a sneak peak at today’...
Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact
“The brands that win aren’t just the ones with the biggest budgets—they’re the ones that strategically align performance and brand marketing to maximize reach and revenue.” That’s a quote from Cooper Schwartz and a sneak peek at today’s episode.
Hey there, I'm Kerry Curran, Revenue Growth Consultant, Industry Analyst, and hos...
“The company that grows isn’t the one with the best solutions—it’s the one with the best marketing that truly connects with its audience.” That’s a quote from Sheri Otto and a sneak peek at today’s episode.
Hi there, I’m Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real revenue result...
“Search is no longer just about Google—it’s a behavior happening everywhere, from TikTok and Amazon to ChatGPT and Perplexity. To win in this new era, brands need to deeply understand their audience and align their SEO, social strategy, and authenticity across every platform where discovery happens.” That’s a quote from Melíssa Harden and a sneak peek at today’s episode.
Hi there, I'm Kerry Curran, Fractional Chief Marketing Officer...
“Today, social listening isn't just about monitoring conversations. It's about uncovering actionable insights that can shape the trajectory of an organization. From identifying emerging cultural trends to driving product innovation and refining marketing strategies, social listening provides a unique window into the voice of the consumer. It's not just a tool for the social media team.It's a powerful resource that spans across depa...
“Amazon optimization today isn't just about keywords. It's about creating a compelling narrative with your images, content, and product attributes. AI now plays a crucial role in reading and interpreting your images and text to rank your listings. If you can convince the algorithm that your product is valuable, you're also convincing the customer. It's about aligning both the technical and human aspects of the shopping experience t...
“When you combine onsite inventory with the retailer's audience data, magic happens. It's all about leveraging the right data to show the right ads to the right shoppers. And that's where real gains are made.” That's a quote from Harsh Jiandani and a sneak peek at today's episode.
In this episode titled Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising. I'm joined by Harsh Jandani, Chief Commercial Off...
Unlocking Revenue Growth, the Power of Discovery Calls and Buyer Insights
“Discovery calls aren't just about making a sale. They're about truly understanding your buyer's world. It's about uncovering their challenges, learning their pain points, and showing them you genuinely care about their success. By asking thoughtful questions and actively listening, you build trust and create a connection that goes beyond the product or servic...
To connect with Paul Wilson go to: pwilson@massivegrowthpartners.com
https://www.massivegrowthpartners.com/
Winning Every Stage: A Sales Framework for Sustainable Revenue Success
“You can't scale a business if the CEO is involved in every new business pitch. Transitioning from founder led sales to a team driven approach is essential for sustainable growth. It's not just about delegating.
It's about empowering your team, showcasing the...
“Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It's not just about the sales team. It's about aligning every function from marketing to customer success to drive sustainable growth. That's a quote from Hannah Adjikawo and a sneak peek at today's episode.”
Hi there, I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast w...
“B2B buyers are human beings with real emotions. Whether we like it or not, people make decisions based on emotion first and justify them later with facts. Your content needs to address their pain points, tap into their aspirations, and clearly show how your solution solves their problems quickly and effectively.” That's a quote from Alexis Trammell, CGO at Stratabeat and a sneak peek at today's episode.
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