The Online Business Manager Show with Sarah Noked

In this episode of The OBM Show (also available to watch on YouTube), I sit down with Accredited OBM Lindsay Connolly, a former NYC fashion executive turned remote OBM working from Belgium, to unpack her incredible journey from corporate leadership to building a purpose-driven, high-value business.

Lindsay didn’t start as a VA or test the waters with small freelance gigs. She made a clear, intentional leap into the OBM role—charging...

What does it really take to transition from a decade in the legal world to running a successful OBM agency—while raising a family and prioritizing your values?

In this episode of The OBM Show (also available on YouTube), I sit down with Julie Calcote, Accredited OBM, founder of Julie Calcote OBM Services, and a beloved mentor inside OBM School. Julie shares her journey from working behind the scenes in law offices to building a thri...

What does it really  take to leave behind a 15-year corporate career and step into the freedom of online business? In this episode of The OBM Show (also available on YouTube), I sit down with OBM School Mentor and founder of IBOSS Inc., Lenica Stephen, to unpack her bold leap from burnout to business ownership—and what a day in her life looks like now as a thriving Online Business Manager.

For years, Lenica followed the traditional ...

What does it really take to build a business—and a life—that puts your family first? Meet Ramona Hooper, an Accredited Online Business Manager from Vancouver who transformed crisis into opportunity and turned a global pandemic into the catalyst for an entirely new career path.

In this episode of The OBM Show, (also available as a video on Youtube), Ramona shares how she went from corporate burnout and unexpected unemployment to crea...

What if I told you that the secret to building a thriving OBM business isn’t about systems, sales, or strategy? That the one thing that truly determines your success has nothing to do with client management and everything to do with how you design your life?

In this episode of The OBM Show, I’m pulling back the curtain on the one thing that has guided me through every stage of my OBM journey: freedom. The ability to work on my terms...

Marketing yourself as an Online Business Manager (OBM) can feel overwhelming—especially if you’re worried about coming across as pushy or salesy. But here’s the truth: the best marketing doesn’t feel like marketing at all—it feels like leadership.

In this episode of The OBM Show, I’m breaking down exactly how to position yourself as an in-demand OBM without constantly promoting yourself. From using the power of strategic questioning...

Imposter syndrome is one of the biggest challenges Online Business Managers face when stepping into leadership. That nagging voice telling you, “You’re not ready,” or “Who do you think you are?” - it’s keeping you from owning your expertise, raising your rates, and leading with confidence.

The truth? Imposter syndrome doesn’t mean you’re not capable - it means you’re growing. And today, I’m breaking down exactly how to stop letting ...

Struggling to set your Online Business Management (OBM) rates with confidence? You’re not alone. Pricing can feel intimidating, but it’s one of the biggest factors that determines the quality of clients you attract, the income you generate, and the way your expertise is valued.

In this episode of The OBM Show, I’m breaking down exactly how to price your Online Business Management services without second-guessing yourself. From shift...

The transition from Virtual Assistant to Online Business Manager is more than just a job title change; it’s about shifting your mindset, leveling up your leadership skills, and positioning yourself as a key player in your clients’ businesses.

In this episode of The OBM Show, I’m breaking down the exact steps you need to take to make the leap from task execution to strategic management. Whether you’re already handling OBM-level respo...

In this episode of The OBM Show (also available as a video), I take you through a day with Nina Reich, where she shares her routines, strategies, and the insider secrets that have made her a standout OBM. Tune in to learn how Nina manages her day, tackles challenges, and builds the kind of operational excellence that drives business growth and client success.

We walk through a full day in Nina’s life—from her morning rituals to the ...

If you’re a VA wondering how to stand out, attract premium clients, and finally charge what you’re worth, the key isn’t working more hours or learning endless new tools. It’s about stepping into a more strategic role—one that helps your clients grow while giving them back their most valuable asset: time.

This is where strategic planning comes in. It’s the one skill that top VAs use to break free from execution mode and transition in...

What’s it really like to be an Online Business Manager? In this episode of The OBM Show (also available to watch on YouTube), I sit down with the amazing Sandy Lewis—an Accredited OBM whose journey from corporate confusion to career clarity is nothing short of inspiring.

After years of feeling stuck in a role that no longer fulfilled her, Sandy found herself at a professional crossroads. Like many service providers, she knew she was...

What does it really take to build a thriving business as an Online Business Manager? In this special roundtable episode of The OBM Show, recorded live at an OBM School event in Toronto, I sat down with a panel of powerhouse OBMs to talk about the real, raw, and rewarding parts of their journeys.

From navigating the early days of uncertainty to building sustainable businesses that support both their clients and their lifestyles, thes...

Have you ever wondered what it really takes to become an Online Business Manager—and build a business that supports the life you want to live? In the very first episode of The OBM Show, I’m pulling back the curtain on my own journey, from burnout and uncertainty to building a fulfilling, freedom-filled OBM career.

Long before OBM School existed, I was searching for more. More flexibility. More purpose. More ownership over my time an...

So—you’re thinking about stepping into the world of Online Business Management? Whether you're ready to leave your 9-to-5, pivot from another role in the online space, or simply want to build a business with more freedom and flexibility, you're in the right place.

Online Business Managers are the behind-the-scenes powerhouses that keep growing businesses on track. From systems and operations to team oversight and project e...

Welcome to The Online Business Manager Show, hosted by Sarah Noked—agency owner, OBM mentor, and founder of OBM School. This is the podcast where Online Business Managers and entrepreneurs alike come to learn the systems, strategies, and team dynamics that power sustainable business growth.

Each episode takes you behind the scenes of what it really takes to scale an online business—with insights drawn from over a decade of Sarah’s e...