UPGRADE TO LUXURY | CocoSpark
UPGRADE TO LUXURY | CocoSpark
Episodes
In the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs turn chaos into charm. From handling urgent client demands to creating surprise-and-delight moments with zero prep time, this is your guide to making it look effortless—no matter what. Because in luxury, magic is often made in the final hour.
In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.
Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.
What you’ll learn in this episode:
The two d...
🎙 Lever le voile sur l’upmarket : mon passage dans Marketing Square
J’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Marketing Square pour parler d’un sujet aussi fascinant que redouté : le luxe.
Dans cet épisode, on plonge ensemble dans les coulisses du marché haut de gamme. J’y partage ce que j’aurais aimé savoir avant de me lancer, les vrais codes du luxe, les attentes (parfois surprenantes) de cette clientèle...
Your clients can forgive a mistake—but they’ll never forget how you reacted to it.
In this episode, we dive into the art of handling errors with elegance, control, and premium-level professionalism.
🎧 Listen now to learn how to turn slip-ups into trust-building moments.
You say your brand is premium—but would your clients agree?
In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your brand truly belongs in the high-end and luxury space.
No fluff, no surface-level advice—just the clarity you need to refine your positioning, elevate your experience, and finally attract clients who value what you do.
If you're aiming for premium... press play now.
Tired of clients who negotiate, delay, and drain your energy? This episode is for you. Maddy and Alex dive deep into why the middle-class mindset is holding your brand back—and how shifting your positioning can attract high-end clients who pay more, expect less, and trust faster.
You’ll learn:
✔️ The 3 toxic behaviors of middle-market clients
✔️ What high-budget buyers really look for
✔️ How to stop sounding “affordable” and start comm...
How to Make Your Brand Instantly Recognizable
Description:
What makes a brand truly unforgettable? Think of Louboutin’s red soles, Tiffany’s blue box, or Hermès’ orange packaging. These aren’t just details—they are brand signatures that create instant recognition.
In this episode of Upgrade to Luxury, we break down how to craft a signature that makes your brand stand out effortlessly.
You’ll learn:
✔️ The 4 types of brand signatures an...
Should you pay for referrals? Should you expect a commission when you recommend someone? In this episode of Upgrade to Luxury, we dive into the debate around referral commissions and whether they truly bring value or just create an endless bidding war.
We explore:
✔️ The hidden risks of commission-based referrals
✔️ Why money isn’t always the best incentive
✔️ How luxury brands build exclusive referral networks
✔️ The best strategies to...
Podcast Description for Spotify:
How to Impress High-End Clients (Without Just Spending More Money)
How do you impress someone who already has everything? The answer isn’t in price—it’s in thoughtfulness, personalization, and creating moments money can’t buy.
In this episode of Upgrade to Luxury, Maddy and Alex dive into the real secret to wowing wealthy clients, without endlessly increasing your budget.
You’ll learn:
✔️ Why luxury clie...
Network or Online Presence: Which One Will Get You Luxury Clients?
In this episode of UPGRADE TO LUXURY, Maddy and Alex break down one of the biggest questions for entrepreneurs aiming to attract high-budget clients:
📌 Do you need a strong network, or can a powerful online presence be enough?
The answer? It depends on YOU.
💼 Some luxury brands thrive purely on word-of-mouth and private connections.
📱 Others, like Jacquemus, have buil...
The Art of Working Smart with High-Budget Clients 💼
In this episode, Maddy and AI Alex dive into the essentials of managing premium clients without sweating the small stuff. If you’ve ever wondered how to deliver exceptional service without getting lost in the details, this one’s for you.
You’ll learn:
✨ Why spending money on high-budget clients is part of the game (and totally okay!)
📦 The mistake of charging for minor expenses—and ...
Podcast Description for Spotify:
💼The Price of Perception: Why Charging More Adds Value 💼
In this episode, Maddy and Alex dive deep into thepsychology of pricing and whycharging more can actually make your brand more desirable.
Discover:
✨ How pricing shapes your brand’s perceived value
🚩 The 5 common mistakes that make your brand look cheap (and how to fix them)
💡 Why confidence in your pricing attracts high-end clients
🎯 Actionable...
When I started developing my brand for wealthy clients, I knew I needed to create an experience with the packaging, not just the product. But, like most of us transitioning to a new market, I didn’t have the budget for personalized boxes with my logo or fancy bags. So, I found the perfect tip to save money and look high-end: personalized silk ribbon. You can find it online for next to nothing—just add your logo! A plain white box? ...
In the world of luxury, reputation is everything. Aurelien Guery shares how word-of-mouth, industry connections, and top awards keep high-level clients coming back. From exclusive collections to 5-star luxury hotels, it’s all about credibility and trust.
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