Your pet business, Your way

In June 2025, the Pet Industry Federation hosted its third Business of Pets conference – a two-day event that brought together founders, retailers, marketers, investors, and innovators from across the pet industry.

Held at Cranfield University, the programme was full of insight and inspiration. Across expert-led panels, hands-on workshops, and the ever-popular Innovation Award pitches, we explored what’s next for the pet sector – an...

After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way.

In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the right time to pause.

I also share my plans for the future and how you can stay connected while I take this break.

Key topics and timings in this episode:

0.20 – What to expect from this episode – ...

Want to know how to create a loyal, engaged community around your pet business?

In this episodeis episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village hall to building a thriving tribe of dog owners who absolutely love everything she does.

Laura is based in Darlington in the North East of England and works with all kinds of dogs - the key thing is that the...

Want to make sure your pet business website content is helping your pet business stand out?

I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.

Roz is a website expert who has worked in digital media since the 1990s and carried out research into how people behave online in the pet industry as part of her Masters in Digital Marketing.

She’s helped countless busi...

Are you looking to create a connection with pet owners when then land on your website?

This podcast episode with Roz Healey, a website expert who has carried out research into the psychology of how pet parents make decisions online is here to help.

Roz has been working in digital media since the 1990s, and she’s the brains behind countless WordPress websites for businesses across a range of industries. 

She recently carried out a...

Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?

If so this podcast episode is for you, as it will help you decide which style of content is right for you.

And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.

In this episode...

When Lucie Culley saw dog owners struggling to find trusted pet care professionals, she set out to create a solution to making finding support easy.

And when she connected with pet professionals as her idea started to take shape, she realised they were frazzled with trying to keep up with the demands of endless platforms.

So she created Wooflinks, a platform that connects dog owners with ethical and professional services, including g...

Are you ready to make 2025 your most visible year yet?

In this episode, I’m sharing how you can create a visibility plan for your pet business using my Pets Get Visible for 2025 Workshop and the Pet Business Content Planner and Companion.

You’ll discover why visibility is key, how to plan ahead for key dates and awareness days, and how a structured approach can help you feel less overwhelmed and more in control.

Whether you’re tired o...

Are you thinking of buying the Your Pet Business Content Planner and Companion?

In this episode, I’m talking all about why I created it, who it’s for, and how it can help you.

This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised.

I’ll walk you through its features, like monthly content prompts, goal-setting tools, and practical resources that can help g...

This episode is a little different from the usual podcasts about putting your pet business out there and feeling ok with self-promotion.

I’m joined by the brilliant Lucy Culley, founder of Wooflinks and a member of my coaching community, for an honest and open chat about our personal journeys with alcohol.

This is not a podcast about giving advice - it’s simply a conversation about why we each chose to take breaks from drinking, what...

This week on the Your Pet Business, Your Way podcast, I'm looking at 12 things that will help you create a pet business that's right for you.

As it's Christmas, they all begin with the letter C and whether you're a product maker or service provider, these 12 Cs are designed to help you feel more calm, confident, and in control while navigating the many hats you wear as a business owner.

This episode looks at how to structure your bus...

Have you ever considered doing something special around an awareness day to grow your pet business?

From pitching to the press to running events and sales on relevant products, there is so much more to awareness days than a simple social media post.

Used in the right way, they can help you connect with your audience, build relationships, and grow your business in creative ways.

And help you make sales. Niki French, creator of Don't Wa...

Introducing - Your Pet Business Content Planner and Companion, designed for people in the pet industry to help with visibility.

It has everything you’d look for in a content planner, like monthly themes, awareness days, and space to capture your ideas, goals, and reflections.

The Companion part is a guided journal, with exercises created for pet business owners to help you navigate the common challenges that come along.

I’m so excited...

When Katie Gwilt decided to leave her corporate career in science, she didn’t know it would lead to becoming a leading advocate for cats and their care across the UK.

Katie’s journey into the cat care industry began by accident as she recovered from being seriously ill and realised she wanted to do something that brought her joy - working with cats.

Like many pet professionals, growing up, she thought the only way this could be a ca...

Have you ever tried to start something new in your pet business, like a newsletter or a weekly piece of content? 

At first, it feels easy, but then life gets in the way, and it falls to the bottom of the to-do list. After a while, it has stopped altogether.

First, don’t beat yourself up. Running a business is a slog, and there are only so many plates you can spin, especially if you’re on your own. 

When I have conversations ...

When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that would soon have tails wagging across the UK.

Jess wanted something to occupy Rudy as she had a drink with friends at the end of a long walk, and it was getting a 'no' from the barperson that sparked a lightbulb moment.

Now, four years on, Jess is co-founder of The Canine Menu, a business ...

Running a pet business is incredibly rewarding, but it can also feel isolating.

Whether you’re a product maker or service provider, you’re juggling everything - creating products or delivering services, marketing yourself, managing social media, connecting with clients, and handling the day-to-day.

If you’re doing it on your own, it can sometimes feel like you’re shouting into the void.

But you don’t have to go it alone. Being part o...

Have you ever wondered what you’d do if you were kicked off Facebook and couldn’t use Instagram or WhatsApp anymore? 

Or what it would be like to move your pet business to a completely new area where nobody knows you? 

That’s exactly what happened to Gill Gallagher, and in this episode, I’m chatting with her about how she handled both of these challenges.

Gill is the founder of Speaking Spaniel and has been working as a dog ...

Do you have tasks in your business that you keep putting off, and you can't quite figure out why? Maybe it’s your accounts, social media, or even sending invoices that would really help your business.

In this episode of the Your Pet Business, Your Way podcast, I’m diving into the topic of procrastination—why we do it, how it impacts our work, and practical strategies to overcome it.

I explore the common reasons behind procrastination...