Behind Design
Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso. Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something. Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.
Episodes
Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today’s digital landscape. From growing a loyal network to using platforms like Instagram and LinkedIn strateg...
What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand e...
Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral success with her very first video. Discover how she transformed her hardships into a thrivi...
Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.
Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content creation. Whether you're contemplating starting a podcast or looking to revitalize y...
Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into a powerful brand-building tool? Rachel unveils the strategies, insights, a...
How do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her childhood, influenced by her artist mother, to her current life as a visionary entrepreneur and designer.
Rachel explores the importance of embracing creativity beyond structure...
Have you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out as a photographer nearly 20 years ago to expanding her business to include a content creation studio, the Content Creators Collective.
In this episode, you'll learn Shannon'...
Are you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purpose-driven and organic marketing. Max shares invaluable insights into how a deep understanding of business goals can radically shape marketing efforts, making them more effective and aligned ...
Ever felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares her personal journey and pivotal moments that signaled it was time to rebrand. Celi opens up about the entire process. If you're contemplating a rebrand or seeking inspiratio...
Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animations, Rachel shares her top tips to elevate user experience, streamline navigation, and optimize call-to-actions. Whether you're looking to revamp your site or just curious a...
How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrati...
How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rac...
Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florida, overcoming personal struggles, to creating a product that resonates with people na...
How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with your audience. Whether you're redefining an existing brand or starting from scra...
How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his distinctive "Sizzle and Chill" podcast, local masterminds, and...
Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Discover practical advice on creating genuine connections, the significance of men...
Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand...
Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and marketing strategist, small business owner, and devoted mom, shares h...
Are you curious about the role of storytelling in shaping a brand's narrative and connecting with its audience? Join us on this episode of "Behind Design" where host Rachel Pesso welcomes Jamie Jensen, an expert in brand storytelling and copywriting. Delve into Jamie's transition from the film and television industry to her pivotal role in crafting brand stories that resonate and engage. This conversation is bri...
Are you curious about the intersection of creativity, business, and personal growth? In this episode of Behind Design, host Rachel Pesso sits down with the remarkably talented Emiliano Brooks, an expert of photography, design, and an entrepreneur who's reshaping the creative landscape. Emiliano, a Florida native and a worldly, dedicated single dad, shares his unique journey from marine to the founder of Studio B-Squared and Pi...
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