Creative Courage

Creative Courage

Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives. Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges. If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform. Join us as we redefine what it means to thrive as a creative business owner.

Episodes

June 3, 2025 56 mins

Are you tired of getting to the end of the month and finding that there’s no money left?

If you aren’t making the level of profit you want to in your business, this episode is for you.

I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity.

If you’re tired of working hard and still feeling like you’re und...

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How do you find new clients when things go quiet?

Ask for referrals? Send cold emails or DM's? Post content on social?

All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients.

Most people create content that attracts peers not prospects. They get likes and comments not projects.

It can feel frustrating and demoralising.

It makes you want to ...

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May 20, 2025 18 mins
Are you building your dream business or someone else's? Are you doing the things YOU need in order to be successful or what someone else has told you to do? It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough. They seem to always be winning awards, getting invited on podcasts and having their work featured in all of the high profile magazines. Maybe they get up at 5am and have a crazy morning ro...

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How much of your week was spent working within your genius zone? 

And how much of it was lost to admin, chasing emails, or fixing broken systems?

In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation. 

We uncover actionable strategies that you can start implementing today to eliminate the grunt work in your business for a fr...

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What if your next six figure deal was right in front of you? What if you don't need more leads, you need to get better at finding the opportunities in your existing network? This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together. Before that, his branding agency was ticking along, but the spark wasn't there. His business felt stale, and he knew he wanted more. More revenue, more gro...
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    What do you do when your biggest client walks away and they’re the only one keeping the lights on? This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients. Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about when the next opportunity will show up...
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    How well do you know the numbers in your business?

    If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it.

    But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can safely reinvest, or what’s really holding back your growth.

    In this episode, I’m joined ...

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    Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work.

    Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want?

    In this episode, I speak with Catherine Morgan, a mone...

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    There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow. The shadow is the part of your personality that you suppress - A part of you that you don't like. It's this part that often inhibits founders ability to sell higher value projects. In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back.

    Covered in this episode:

      <...
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    As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential. NO Saying no doesn’t come easy to most creative business owners. In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to what’s not serving you.

    In this ep...

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    Let’s talk about money.

    I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress.

    But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money.

    If you’re struggling to attract the income you want, it may come down ...

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    There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed.

    In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’.

    After speaking with and coaching countless creative business owners over the past few years, I’ve found t...

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    Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to.

    Your surroundings might be the cause of all of these problems.

    In this episode, I’m sharing a powerful idea that completely changed how I think about business, success and myself - that who you surround yourself with and where you spend your time has a hu...

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    Many creative business owners get stuck for the same reason…

    They’re focusing on too many things at once.

    But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle.

    Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel Priestley. I saw first hand what separates those who scale effortlessly from those wh...

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    Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right?

    You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side.

    In this episode, I’m sharing three powerful strategies to push through those tough times and come out even stro...

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    It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out.

    But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand.

    This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven marketing and helps entrepreneurs po...

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    How much white space do you have in your diary?

    If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout.

    I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their calendars without breaking their bu...

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    Are you tired of working endless hours with little reward to show for it?

    In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business

    Robin shares his journey from running a successful agency to experiencing burnout and ultimat...

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    What does it take to build a thriving, scalable business whilst only working with your dream clients?

    After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast.

    In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and ...

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    If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick.

    In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot.

    Forget spending endless hours creating content and doing cold outre...

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