Creative Courage: The Creative Business Podcast

It’s understandable if you feel a bit lost right now.

There’s more noise and pressure than ever for business owners.

And we try to make the right decisions, but the right path isn’t always obvious.

In this episode, I wanted to do something a bit different. This is more of a conversation I wanted to have with you. I share the crossroads that I’ve faced over the last few years in my business and the questions I ask myself to find cla...

It might feel like you’re charging the right amount.

Your close rate is good.

The business is running smoothly.

But what if you could charge more without increasing your hours? Most creative business owners wouldn’t say no to that.

And there’s a number most creative founders are missing that can easily tell them whether or not they’re undercharging.

In this episode, I share what that number is and how you can apply it.

If you’re co...

Most creative founders think their business needs them to survive.

That if they step away, everything will slow down or fall apart.

But what if the opposite is true?

In this episode, I’m joined by Kristy Campbell, Founder of Pink Pony Creative. Kristy has built a social media following of hundreds of thousands.

But what makes this conversation interesting isn’t just what Kristy has built, it’s how she’s been able to step away from ...

As a creative business owner, it can feel like there’s a lack of opportunities out there.

Like you’ve exhausted all possibilities, or, people “just aren’t buying at the moment”.

But often, the opportunities are there, we’re just not in the right mindset to see them.

We’re in ‘scarcity mode’, rather than ‘opportunity mode’.

And when we’re in scarcity mode, our brain switches to fight or flight. We make defensive decisions and we sto...

After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again.

During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt.

This is one of the most fascinating conversations I’ve had on this podcast (back in 2024), so I wanted to share it again for anyone who hasn’t heard it.

After a journey of personal development, Seb i...

Your clients are slowly killing your creative business.

Not the market.

Not the algorithm.

I recently ran a poll asking creative business owners what their biggest frustration is. Over 60% said inconsistent income and project flow.

The feast and famine cycle.

But the truth is that this usually isn’t caused by the quality of your work or how much promotion you’re doing. The difference between studios that are constantly busy and tho...

Does business feel a bit slow at the moment?

You’ve got the portfolio, but enquiries and referrals aren’t coming in like they used to.

And with AI rapidly evolving, a lot of creatives are asking themselves if things are only going to get worse.

In this episode, I break down the shift I believe every creative business owner needs to make if they want to stay relevant, profitable and in demand over the next 5–10 years.

Most studios a...

You do great work.

You have all the case studies and testimonials.

But you still feel invisible.

This is a problem most creative founders face. They want to be seen as the go-to expert. The name that gets mentioned in rooms they’re not even in.

But instead, they’re constantly chasing projects and wondering why people with less experience are getting all the attention.

In this episode, I sit down with Sabrina Stocker, serial entrepr...

Most creative founders don’t struggle because their work isn’t good enough.

They struggle because the business they’ve built, or the role that they play within that business, isn’t right for them.

In this episode, I’m joined by Sam Ramsden, Founder of film production studio, Dojo Films.

Sam has been employed in the creative industry, he’s freelanced, and now he’s running an agency. But throughout his journey, Sam has found that suc...

“Be authentic.”

You hear it all the time in the branding space.

But what if authenticity wasn’t actually possible?

In this episode, I’m joined by James Martin (Made By James) for a very different kind of conversation.

We dive into the idea of why “authenticity” when it comes to branding is misleading, why so many creatives end up bored of their businesses, the shifts happening in the creative industry and a whole lot more.

You’re e...

You’re probably paying more tax than you need to.

And for a lot of creative business owners, that extra tax can become a real burden and slow down growth.

In this episode, I’m joined by Pali Banwait, who shares some advice on how you can avoid paying more tax than you should be paying.

But our conversation goes a lot deeper than tax.

Pali is the founder of Strive, which helps entrepreneurs set up businesses in Dubai and he’s also f...

Business is hard.

With delivery, sales, marketing, and everything in between, there’s too much to do, and not enough time to do it.

That’s why I tell creative studio owners that the first hire they should make is a virtual assistant.

And in this episode, I’m joined by Richard Woods - a three-time bestselling author, serial founder, and finalist on The Apprentice - to dive deep into how to leverage VAs to scale twice as fast.

Richar...

Should you be creating content?

It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients.

And yet many creatives I talk to feel stuck when it comes to content.

They overthink it.

Or they post a couple of times and they decide it’s not for them.

But the reality is that most creatives don’t have a content problem.

They have a clarity problem.

In this 100th episode of Creative Co...

Should you run your business solo? Or is it better to build an agency?

It’s a question I hear often from creative business owners.

You started your business for more freedom and flexibility.

But somewhere along the way, things changed, and you end up with less freedom than you’d get from a 9 to 5 job.

In this episode, I’m joined by Shoaib Ahmed, who’s lived the agency life, and as a solopreneur. He built an agency doing £30k months...

If you want 2026 to be a 10/10 year, you don’t need resolutions.

And you don’t need SMART goals.

In 2025, I wrote a book, hit 100 podcast episodes and launched a new coaching programme, all while running my multiple six-figure coaching business (and still took two months off).

And in this episode, I’m sharing the 3-step process I followed to make this happen. This is the same process I use with my clients to turn vague intentions i...

Most creatives see stress and burnout as a time-management problem.

Or a team problem.

So they hire more people. They implement new systems.

But nothing changes.

And if you find yourself burning out regularly, you’re probably looking in the wrong place for an answer.

Stress can completely break your creativity. And if you’re like me, you probably compare yourself to the Hormozis and Bartletts of the world, wondering why you can’t h...

Most creative businesses aren’t struggling because they’re not good enough.

They’re struggling because they’re invisible.

And in a world where AI can produce decent deliverables in seconds, visibility is becoming the difference between the businesses that grow and the ones that get left behind.

In this episode, I’m joined by Paul Fernandez, Co-Founder of The Growth Guys and Social Pitch AI. We unpack the truth behind what exactly c...

Are you having fun running your business?

I’ve asked myself this question in the past and the answer hasn’t always been yes.

A lot of creative business owners hit a point where their business is ‘working’, but it’s boring. And that boredom drains the energy from their business.

In this episode, I’m joined by Adam Faulkner. Adam has been running a successful video production agency for over five years, but he reached a point where b...

Do you ever feel like something’s missing, despite having a portfolio full of great work?

You’re not alone.

Chris Goor has filmed some of the world’s biggest moments from the headline stage at Glastonbury to Usain Bolt breaking world records.

But behind the camera, something felt off.

Chris had built a successful career, but couldn’t shake the feeling that it wasn’t giving him purpose anymore and 12 hour days, 7 days a week were le...