What's Working with Keaton Walker
Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.
Episodes
Most people still think HighLevel is only for small local businesses. In this conversation, that myth gets completely dismantled. Fer Patel breaks down how enterprise-level brands and franchises are deploying Voice AI at scale using HighLevel’s native AI stack — rolling out hundreds of AI receptionists every single month without relying on third-party tools.
We get into what actually makes Voice AI work for big ...
AI call centers used to be a complete mess. Robotic voices, awkward pauses, low show rates, and zero trust. So when Aaron told me he shut down his 70-agent human call center to go all in on building an AI call center, I was skeptical. I’ve seen too many “next big AI” tools that overpromise and underdeliver. But then I heard the calls and saw the data.
In this episode of What’s Working, we break down real booking...
Tim breaks down exactly how government contracts work, why they’re wildly under-saturated, and how agencies using GHL can land $10k–$25k/mo+ deals for work that’s shockingly simple. No cold calls. No fancy sales scripts. No 90-day onboarding grind.
He walks through real contracts he’s won, how RFPs and NAICS codes function, why immigrants and small agencies have a massive advantage, and how a single GHL setup ca...
Most people think you have to post videos to go viral — but right now, Facebook’s text-based posts are secretly outperforming every other type of content. In this episode of What’s Working, I sat down with Adrian Braila in Austin to break down exactly how he pulled in over half a billion views on Facebook… without recording a single video.
We talk about how he’s turning those posts into real leads, affiliate sal...
Most people still think of “AI” as some novelty tool or fancy chatbot—but agencies like Jeff Lopez’s are out here charging $10,000 setup fees and $1,000/month retainers for AI systems that actually deliver results. In this episode of What’s Working, we dive into how he built a six-figure “AI employee” agency by replacing call centers, following up with leads automatically, and booking real appointments for clients who pa...
I have hired VAs from the Philippines for years… but never met one in person — until now.
Meet Victor: a former teacher turned full-time video editor who escaped the burnout grind of traditional Filipino work culture. We dive deep into what it really takes to succeed online, why “work-life balance” doesn’t exist in the Philippines, and how Western employers often get it wrong when hiring.
If you’ve ever cons...
Danny Harris has quietly been closing deal after deal using AI bots that answer calls, book appointments, and never miss a lead. In the last three weeks alone, he’s signed a florist, hotel, estate agent, and kids’ play park—each paying him £399/month plus setup fees.
In this interview, Danny breaks down exactly how he turns everyday conversations into high-ticket AI clients without being “salesy.” From showing a...
How do you turn free work into a $25M/year agency? In this episode, Keaton Walker sits down with Jake Baadsgaard, who did exactly that. Jake shares how he landed clients like Guitar Center, built a lean, profitable agency, and kept employees for over a decade—all without outside funding.
Learn how to pitch with data, avoid bad clients, and grow an agency that actually lasts.
Timestamps:
00:00 -...
In this video, Keaton Walker interviews Matthew Freestone, who shares his authentic journey from nightclub promoter to successful digital marketing agency owner. Learn how he built a sustainable agency with 20+ clients in the home improvement niche, using innovative strategies like paid trial periods and seasonal optimization. Matthew reveals his unique approach to client acquisition and why taking the "slow burn&qu...
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In this video, Keaton Walker interviews email deliverability expert Matt Rattliff about solving critical email spam issues in GoHighLevel. Learn essential strategies for proper domain setup, maintaining healthy email engagement rates, and preventing your marketing emails from landing in spam folders. Matt shares invaluable insights from his experience helping clients send over a million emails monthly, making this a must...
In this video, Keaton Walker interviews James Kemp, a successful business consultant living in Bali who built multiple 7-figure businesses while working just 2 days per week. James shares his unconventional approach to business success, revealing why selling small promises with big vision is more effective than making huge claims, and how changing your content from "how-to" to "how-I" can transform yo...
In this video, Keaton Walker interviews William from Mailbox Power, a company offering automated direct mail and gifting solutions. They discuss the effectiveness of physical marketing in a digital age, highlighting how Mailbox Power's system allows businesses to send personalized postcards and gifts at scale. The conversation covers success stories, white-labeling opportunities, and strategies for combining digital...
In this interview, Keaton Walker invites SEO expert Josh Cline to discuss the advantages of using GoHighLevel for search engine optimization compared to WordPress. Josh shares his experience scaling to 250 SEO clients and reveals effective strategies for achieving top Google rankings with GHL. The conversation covers local business SEO, content marketing, and off-page techniques. Enjoy!
Watch This Episode on You...
In this video, Keaton Walker interviews Sam Carlson, the innovative founder of UpHex, who reveals why top agency owners are abandoning their 7-figure businesses for a groundbreaking agency model. Sam unveils the simple yet powerful SMMA strategy that's revolutionizing the industry in 2024, promising wealth without burnout. This beginner-friendly approach, focusing on a low-ticket SaaS agency model, is not only attra...
From college dropout to 7-figure affiliate marketer: Keaton Walker shares his journey of building a successful agency, transitioning to affiliate marketing, and leveraging YouTube to become a top High Level affiliate. Learn how he earns $80K+ monthly and get actionable insights on niche marketing, lifestyle business, and maximizing affiliate income. Perfect for aspiring entrepreneurs and those looking to scale their onli...
In this video, Keaton Walker interviews Brett Linenkohl, who transformed his $700K baseball training business into a thriving operations consultancy. Brett explains his "Factory Model" for turning chaotic businesses into efficient operations. He shares how he helped a marketing agency hire 17 new team members and significantly reduce the owner's workload. Brett also covers the key roles that enhance produc...
In this interview, Keaton Walker interviews his student Yewan, a 21-year-old student, who built a thriving $15K/month social media marketing agency (SMMA) in the highly competitive restaurant industry. Yewan shares his humble beginnings, landing his first client, and the strategies he used to overcome the challenges he faced in one of the worst SMMA niches. Dive into Yewan's approach to content vs. ads, effective hi...
In this video, Keaton Walker interviews Matt Shields, a 23-year-old entrepreneur who built an $8 million SMMA empire from a $600 course he purchased years ago. Matt shares how he went from being a depressed teen to scaling 10 companies and hitting $500k in monthly revenue. He reveals the secrets behind his remarkable success and provides exciting details about his upcoming free course collaboration with Iman Gadzhi. This...
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