Paradigm Playbook

In this uplifting episode of Paradigm Playbook, host Steve Cook sits down with Marcella Miciano, CEO and founder of Vivid Motivation and a certified John Gordon trainer. Marcella shares her journey from running swim schools and youth camps to launching Vivid Motivation — a company dedicated to helping teams thrive through positivity, energy, and purposeful culture-building.

Together, Steve and Marcella explore the principles behind ...

🎙️ In this episode of Paradigm Playbook, host Steve Cook sits down with Frank Sahlein, CEO of 3rd Level Consulting, to dive into the details of the upcoming Signature Business Workshop. Together, they break down the true value behind the investment — highlighting how the event delivers actionable strategies, expert insights, and measurable returns for business owners in the child development industry.

Covering everything from marke...

🎙️In this episode of Paradigm Playbook, host Steve Cook sits down with John Mitchell, an Australian entrepreneur driven by an insatiable curiosity and passion for learning. John shares valuable lessons on scaling businesses, leveraging AI and technology, and building strong teams through effective leadership and delegation.

💡 Tune in for insights on scaling businesses, the role of curiosity, and creating impactful organizational s...

What does it take to deliver truly unforgettable service? In this Playmakers Replay episode of the Paradigm Playbook Podcast, hosts David Kozak and Steve Cook unpack the powerful concept of Unreasonable Hospitality—inspired by the legendary Eleven Madison Park.

Discover how going the extra mile can transform customer relationships, build loyalty, and set your sports business apart. From small, thoughtful gestures to strategic cultur...

🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial ventures to high-level sponsorships, they share real-world insights and proven strategies to help you elevate your brand and unlock new revenue opportunities.

Discover how to:

• Build meaningful, lasting partnerships
• Leverage storytelling to attract and retain sponsors
• Communica...

🎙️ In this episode of Paradigm Playbook, host Steve Cook and co-host Christie Copeland break down what it really takes to build and train a high-performing team. From developing consistent communication strategies to leveraging tech and creating dynamic handbooks, they share real-world insights that apply across sports, business, and beyond.

👥 Learn how to:

• Train employees effectively in any setting
• Communicate with clarity and ...

🎧 In this episode of Paradigm Playbook, host Steve Cook sits down with Jason Bush, founder of a commercial real estate advisory firm serving the Carolinas. Together, they unpack how strategic real estate decisions can significantly impact a business's long-term growth and enterprise value. 📈

Jason explains the value of aligning real estate strategy with business goals—covering key topics like owning vs. leasing 🏠, sale-lease...

In this replay of the Paradigm Playbook podcast, host Steve Cook and Dave Kozak break down the concept of intentional growth—and why it’s essential for building a sustainable business in the sports and entrepreneurship world.

You’ll hear:

• What Intentional Growth Really Means: How to avoid accidental progress and instead drive your business with clarity and purpose.
• Mindset & Vision: Why a growth mindset and long-term vision ar...

In this episode of Paradigm Playbook, host Steve Cook sits down with Ben Minardi, co-founder of Connectivity Systems, to break down the essentials of IT for small businesses. From selecting the right internet service provider to leveraging the cloud for efficiency and scalability, Ben shares expert guidance every entrepreneur should know.

The conversation also explores the future of connectivity—covering innovations like Starlink, V...

In this episode of Paradigm Playbook, we’re joined by the founders of StargazeX, a powerhouse social media agency transforming how sports businesses grow.

From humble beginnings as high school friends to running an agency that’s helping gyms, training academies, and youth sports organizations scale, Alex and Kevin break down what it takes to win in digital marketing today.

🎯 Inside the Episode:

• Why understanding parents' pai...

In this episode of Paradigm Playbook, host Steve Cook talks with Dr. Lance Knaub—physical therapist, entrepreneur, and business coach—about scaling your business without sacrificing your health. Discover the importance of vision, personal assessment, and balancing work with life. Learn from Lance’s experience with private equity, plus insights on technology, outsourcing, and marketing to fuel business growth. Tune in for strategies...

In this episode of Paradigm Playbook, host Steve Cook is joined by Matthew Becker, owner and founder of Gym Lawyers, PLLC, to break down the critical legal considerations every gym owner and sports entrepreneur needs to know. From business structures and waivers to property liability and staff policies, this episode is packed with practical legal wisdom tailored for the fitness world.

Whether you're opening your first gym or sc...

In this episode of Paradigm Playbook, host Steve Cook welcomes longtime friend and business partner John Deary, founder of DGS Gym Supply. Together, they reflect on decades in the gymnastics industry, explore pivotal career transitions, and dive into the "Hedgehog Concept" from Jim Collins' Good to Great.

John shares how he shifted from coaching gymnastics to building one of the most recognized equipment distribution ...

In this episode of Paradigm Playbook, host Steve Cook sits down with Casey Del Prete, owner and visionary behind Safari Swim School. Together, they explore the challenges and solutions around hiring, onboarding, and retaining top talent in the swim school industry.

Casey shares his journey from swim instructor to business owner, offering practical insights into creating a growth-focused workplace culture. Discover strategies to impr...

On this episode of Paradigm Playbook, host Steve Cook talks with Casey Wright, CEO of Wright's Gymnastics and the globally recognized NinjaZone. Casey shares her journey from growing up in her family's gymnastics club to launching a program that blends gymnastics, obstacle training, parkour, and martial arts.

They discuss what it takes to build a scalable brand, adapt business strategies, and foster athletic creativity in ...

Join host Steve Cook, alongside Christie Copeland, on Paradigm Playbook as they explore the exciting—and at times intimidating—world of artificial intelligence for small business owners. From writing social media posts and drafting contracts to developing full-scale marketing plans, AI is revolutionizing how entrepreneurs operate.

In this episode, the duo dives into tools like ChatGPT, Perplexity, Loom, and more—sharing real-world e...

In Episode 98 of Paradigm Playbook, host Steve Cook welcomes real estate strategist and Certified Exit Planning Advisor, Jason Bush, for a deep dive into the intersection of entrepreneurship and real estate. Drawing from his experience at Linville Team Partners, Jason unpacks the key decisions entrepreneurs face when choosing a location—rent vs. own, capital sourcing, and aligning site selection with strategic growth goals.

From you...

In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.

From youth sports clinics to charity golf tournaments and adult leagues, Timothy—an experienced entrepreneur and event strategist—shares how he’s built successful, scalable event models that promote brand growth and community engagement.

💡 You’ll le...

This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to helping lead the University of Utah to 4 national titles, Lisa shares her journey through elite athletics and into the world of mental training and sports psychology.

Lisa discusses the power of mindset, why mental health belongs in every training plan, and how her business, Zen T...