PPC with YRV Dynamics
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
Episodes
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down Customer Acquisition Cost, or CAC, and why it’s one of the most important numbers in performance marketing.
CAC sounds simple: take your marketing spend and divide it by the number of first-time customers. But the real challenge is figuring out who those new customers actually are and which marketing channel de...
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down one of the most common questions in Google Ads: how many conversions does a campaign really need before you can trust automated bidding?
The old-school rule was 30 conversions in 30 days. Yousaf explains why he no longer treats that as a hard requirement and why 15–20 primary conversions over 30 days can still be a st...
There are more people than ever trying to break into paid advertising — and plenty of courses promising to get you there fast.
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down a program promising to help people land their first paid Meta Ads client in just four weeks.
The problem? Much of the training appears to focus on video editing...
In this episode of PPC with YRV Dynamics, Yousaf Yunes discusses questions from someone’s performance marketing interview and shares how he would approach answering them based on practical experience.
The interview covered a range of important topics, including campaign management, conversion tracking, funnel analysis, creative testing, audience targeting and performance optim...
In this episode of PPC with YRV Dynamics, I break down a question that a lot of agency owners and buyers are going to be asking in 2026: Is buying a digital marketing agency still a smart investment with AI changing SEO and marketing so quickly?
The agency in question generates roughly $2 million in revenue, with about 85% coming from recurring retainers, serving mostly local SMBs, home se...
When Google Ads ROAS suddenly drops, the worst thing you can do is start changing everything without knowing what actually caused it.
In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the key areas he checks when performance starts slipping — from conversion tracking and revenue reporting to CPCs, search terms, conversion rates, AOV, margins, product mix, and recent ...
Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases?
In this episode of PPC with YRV, Yousaf Yunes of YRV Dynamics goes deeper into the Shopify conversion funnel and explains why advertisers need to look beyond the usual:
Product View → Add to Cart → Begin Checkout → Purchase
Getting traffic from Google Ads but not seeing enough Shopify sales?
Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer look at what happens after someone clicks your ad.
In this episode, Yousaf Yunes of YRV Dynamics breaks down five common Shopify conversion funnel scenarios and what each one can tell you about where ...
In this episode, I talk about why I’m becoming more cautious with Upwork and why freelancers and agencies need to pay attention to what they’re actually getting for the money they spend on the platform. Upwork used to be one of my strongest sources of business, but between Connects, fees, increased competition, and lower-quality opportunities, the economics have changed a lot.
...
In this episode of PPC with YRV, Yousaf Yunes breaks down the growing differences between SEO, AEO, and GEO and explains why SEO is not dead — it is simply becoming more specialized. Just as paid media has developed into specialties like Search, YouTube, CTV, and Performance Max, organic visibility is now expanding beyond traditional search rankings.
Yousaf explains SEO as the...
In this episode of PPC with YRV, Yousaf Yunes, founder of YRV Dynamics, talks about where the agency is heading as it approaches five years in business—and why depending on platforms like Upwork for new clients simply isn’t enough anymore.
Yousaf Yunes breaks down his recent experience evaluating outsourced cold-email and outreach companies, including the different pricing models, large commissions some vendors wanted, ...
In this episode, Yousaf Yunes breaks down the evolving role of Google Search and explains where AI Max fits alongside exact and phrase match campaigns.
Exact and phrase match are still the foundation of Google Search. They give advertisers greater control over their most important keywords, messaging and traffic. However, rising CPCs, higher conversion costs and changing search beha...
In this episode, Yousaf Yunes breaks down key takeaways from Google Marketing Live 2026, focusing on Gemini, AI Mode, AI Max for Search, and where Google Ads may be heading next.
The discussion covers Google’s push toward AI-powered search, longer conversational queries, automated agents, and the growing shift away from traditional keyword control. Yousaf shares a practical PPC buyer...
In this episode, Yousaf Yunes breaks down the changing reality of freelance marketplaces and whether they are still worth using for freelancers, agencies, and PPC professionals. He reacts to a video discussing the decline of major freelance platforms, including rising fees, paid proposal systems, public market pressure, freelancer frustration, and the impact of AI on service-based work.
Yo...
In this episode, Yousaf Yunes discusses what it really takes to start, grow and sustain your own business. Drawing from his journey of being laid off in 2022 to building an agency approaching its fifth anniversary, Yousaf explains why aspiring entrepreneurs must move beyond talking about their ideas and begin creating the foundation for a real business.
The episode covers formalizin...
Yousaf talks about the current state of Upwork for PPC freelancers and why the platform has become extremely difficult to break into. He explains that Upwork may still be part of a lead funnel for experienced freelancers, but it is no longer the easy opportunity it may have been in 2022 or 2023.
The main message: do not rely on Upwork as your only source of leads. The platform is overcrowded, expensive to compete on, and increasing...
launching self-serve ads, the rise of agentic AI tools inside Meta and Google Ads, and why the industry is moving dangerously fast toward automation without enough discussion around risk and accountability.
The episode opens with recent chaos inside Meta and Google Ads accounts, where automated AI-driven changes and third-party AI tools allegedly triggered waves of account restrictions and suspensions. Yousaf explains why he strong...
In this episode, Yousaf dives into one of the biggest questions in today’s market: how to get clients in a tough economy — especially with layoffs increasing competition and traditional lead gen channels becoming oversaturated.
He breaks down why most agencies are approaching growth the wrong way, relying on cold outreach, email blasts, and paid lead generation services that are becoming less effective by the day. With ...
Yousaf breaks down a strange and uncomfortable client offboarding situation that turned into an unexpected lesson on agency boundaries, competitor handoffs, and professional scope. What started as a normal transition after a two-year client relationship became awkward when the client asked YRV to help the new agency get onboarded and connected properly.
He walks through the real issue: offboarding is one thing, but helping a compet...
In this episode, I break down the reality of Upwork in 2026 — what it used to be
I share my personal journey starting on Upwork — from working for $2/hour just to get reviews, to gradually scaling rates and building a real client base. While Upwork played a major role early on, the platform has changed significantly, becoming more competitive, more expensive, and increasingly filled with low-budget, low-quality opportun...
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