PPC with YRV Dynamics

PPC with YRV Dynamics

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

"Skin in the Game" - The Agreement You Should Never Accept

September 28, 2025 • 11 mins
Yousaf Yunes discusses the concept of 'skin in the game' in marketing, particularly in the context of Upwork. He highlights the challenges of attribution in marketing efforts, the risks associated with launching new products, and the importance of clear client expectations. Yousaf emphasizes the pitfalls of taking on too much responsibility without adequate compensation and the need for a balanced partnership between marketers and ...
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    Google Ads: Ad Scheduling 101

    September 17, 2025 • 5 mins
    In this conversation, Yousaf discusses the intricacies of Google Ads, focusing on ad scheduling and bid adjustments. He explains how to set up ad schedules, make strategic bid adjustments based on staff availability and time zones, and analyze conversion data to optimize ad performance. The discussion emphasizes the importance of data-driven decisions in advertising strategies. takeaways
    • Ad scheduling is cru...
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    Using Audience Segments for Google Search Campaigns

    September 8, 2025 • 11 mins

    Yousaf discusses the importance of audience signals and segments in optimizing Google search campaigns. He explains how to identify in-market and affinity audiences, the significance of targeting versus observational strategies, and the impact of bid adjustments on campaign performance. Practical examples are provided, with a particular focus on targeting homeowners for roofing services, highlighting the importance of precise audie...

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    Google Survives Antitrust, Monopoly Ruling: Chrome Stays

    September 4, 2025 • 7 mins

    A federal judge has ruled on the next phase of the Google antitrust case. Big changes are coming for exclusivity deals, search data sharing, and ad auction transparency. But Chrome stays with Google — no forced sale. In this breakdown, I explain what this means for advertisers, platforms, and buyers. From exclusivity ending, to SEMrush’s future opportunities, to how AI and SEO fit into the picture.

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    Google Ads Success with AI Search

    September 1, 2025 • 9 mins
    Yousaf discusses the significant updates in Google Ads related to AI, emphasizing the importance of adapting campaigns to leverage these changes. He highlights the impact of AI on search behavior, the decline of organic search, and the necessity for advertisers to optimize their strategies for AI integration. The discussion also covers the importance of targeting high-intent queries and utilizing specific audience strategies to enh...
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    The Battle for TV: The Democratization of Agencies

    June 27, 2025 • 13 mins
    Yousaf Yunes discusses the competitive landscape of business management, emphasizing the need for constant improvement in client accounts. He explores the evolution of advertising, particularly the shift from traditional media to connected TV and social media platforms. Yousaf highlights the democratization of advertising, allowing smaller agencies and freelancers to compete with larger firms. He also addresses the changing dynamic...
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    Short Term Fixes Fail in Business Scaling

    June 26, 2025 • 19 mins
    Yousaf Yunes discusses the critical differences between consultants and PPC experts, emphasizing that while consultants may provide short-term fixes, they lack the ability to scale businesses effectively. He highlights the importance of long-term strategies, the role of experiments in driving revenue, and the pitfalls of relying on cheap solutions. Yousaf argues that a strategic direction is essential for success and that busine...
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    Scaling Isn't Just Spending More (Part II)

    June 24, 2025 • 7 mins
    Yousaf Yunes emphasizes the critical importance of conducting thorough audits when assessing a client's advertising performance. He discusses the various components that need to be checked, including the integration of e-commerce platforms like Shopify with Google Merchant, the optimization of ad content, and the necessity of ensuring that all conversion events are firing correctly. Yousaf argues that simply looking at the ads man...
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    Scaling Isn’t Just Spending More

    June 24, 2025 • 15 mins
    Yousaf Yunes discusses the importance of being aware of business performance, sharing personal experiences in freelancing, and the dynamics of client relationships. He emphasizes the challenges of scaling advertising efforts and the critical role of email marketing in driving sales. Yousaf also highlights the need to prioritize business goals over teaching and training, advocating for a focus on revenue generation.   takeaways...
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    Google Ads: Why Most Freelancers Miss the Mark

    June 16, 2025 • 12 mins
    Yousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as...
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    The Upwork Question

    June 12, 2025 • 16 mins
    Strategies for achieving success on Upwork, emphasizing the importance of client relationships, building a strong profile, and starting with small gigs. He shares personal experiences and insights on navigating the platform, the significance of goodwill, and the challenges freelancers face. The conversation highlights the need for patience and persistence in building a freelance career.   takeaways
    • Always st...
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    Stop Lazy Buying: Scale With Real Strategy

    June 8, 2025 • 11 mins
    Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure susta...
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    Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete

    June 4, 2025 • 11 mins
    Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysi...
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    How Are Sales?

    June 1, 2025 • 15 mins
    Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relation...
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    Impression Share Deconstructed: From my YouTube Channel

    May 26, 2025 • 11 mins
    Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance. takeaways
    • Impression Share is crucial for understanding ad visibility.
    • Lead generation strategies differ from e-commerce strategies.
    • Owning specific keywords i...
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    $100 a Week Consultants SUCK!

    May 24, 2025 • 9 mins
    In this conversation, Yousaf Yunes discusses the critical nature of client relationships and the effectiveness of retainer agreements over traditional consulting models. He argues that consultants often provide limited value and emphasizes the importance of a comprehensive marketing approach that includes experimentation and creative strategies. Yousaf shares personal experiences and insights on achieving better business outcome...
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    Anyone Can Do Meta Ads after June and Scale Easily?

    May 18, 2025 • 18 mins
    Yousaf Yunes discusses insights from John Moran and Meta's Advantage Plus advertising strategy. He explores the implications of these changes on media buying, the importance of creative strategy, and the evolving role of AI in advertising. Yousaf emphasizes the need for expertise in navigating the complexities of digital advertising, despite the lowered barriers to entry. He concludes with thoughts on the future of advertising and...
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    Group M’s Big Move: What It Means for Agencies, Clients & Media Buying

    May 12, 2025 • 11 mins
    Yousaf Yunes discusses the recent announcement by Group M regarding the consolidation of agency brands into a single operating model. He explores the implications of this shift, including the centralization of buying processes, the evolving role of smaller agencies, and the future of digital marketing. Yousaf shares insights from his experience in the agency world, highlighting the challenges and opportunities that arise from these...
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    Google Ads Acceleration Tips for E-Commerce & Lead Gen

    May 11, 2025 • 9 mins
    Yousaf Yunes discusses strategies to accelerate the Google Ads learning process, focusing on maximizing conversions and effectively using conversion value. He shares insights on e-commerce and lead generation, emphasizing the need to consider data sources and conversion strategies carefully.   Takeaways:
    • Speeding up the Google Ads learning process is crucial.
    • Using max conversions helps attract high-quality ...
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    When Deals Fall Through

    May 10, 2025 • 14 mins
    Yousaf Yunes discusses the complexities of deal-making and the reasons why negotiations often fall through. He emphasizes the importance of transparency, setting clear expectations, and maintaining a strong position during negotiations. Yousaf shares personal anecdotes about his experiences with clients, highlighting the need for safeguards in business dealings to protect oneself from potential losses. He encourages listeners to re...
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