PPC with YRV Dynamics

PPC with YRV Dynamics

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Episodes

The Battle for TV: The Democratization of Agencies

June 27, 2025 • 13 mins
Yousaf Yunes discusses the competitive landscape of business management, emphasizing the need for constant improvement in client accounts. He explores the evolution of advertising, particularly the shift from traditional media to connected TV and social media platforms. Yousaf highlights the democratization of advertising, allowing smaller agencies and freelancers to compete with larger firms. He also addresses the changing dynamic...
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    Short Term Fixes Fail in Business Scaling

    June 26, 2025 • 19 mins
    Yousaf Yunes discusses the critical differences between consultants and PPC experts, emphasizing that while consultants may provide short-term fixes, they lack the ability to scale businesses effectively. He highlights the importance of long-term strategies, the role of experiments in driving revenue, and the pitfalls of relying on cheap solutions. Yousaf argues that a strategic direction is essential for success and that busine...
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    Scaling Isn't Just Spending More (Part II)

    June 24, 2025 • 7 mins
    Yousaf Yunes emphasizes the critical importance of conducting thorough audits when assessing a client's advertising performance. He discusses the various components that need to be checked, including the integration of e-commerce platforms like Shopify with Google Merchant, the optimization of ad content, and the necessity of ensuring that all conversion events are firing correctly. Yousaf argues that simply looking at the ads man...
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    Scaling Isn’t Just Spending More

    June 24, 2025 • 15 mins
    Yousaf Yunes discusses the importance of being aware of business performance, sharing personal experiences in freelancing, and the dynamics of client relationships. He emphasizes the challenges of scaling advertising efforts and the critical role of email marketing in driving sales. Yousaf also highlights the need to prioritize business goals over teaching and training, advocating for a focus on revenue generation.   takeaways...
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    Google Ads: Why Most Freelancers Miss the Mark

    June 16, 2025 • 12 mins
    Yousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as...
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    The Upwork Question

    June 12, 2025 • 16 mins
    Strategies for achieving success on Upwork, emphasizing the importance of client relationships, building a strong profile, and starting with small gigs. He shares personal experiences and insights on navigating the platform, the significance of goodwill, and the challenges freelancers face. The conversation highlights the need for patience and persistence in building a freelance career.   takeaways
    • Always st...
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    Stop Lazy Buying: Scale With Real Strategy

    June 8, 2025 • 11 mins
    Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure susta...
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    Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete

    June 4, 2025 • 11 mins
    Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysi...
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    How Are Sales?

    June 1, 2025 • 15 mins
    Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relation...
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    Impression Share Deconstructed: From my YouTube Channel

    May 26, 2025 • 11 mins
    Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance. takeaways
    • Impression Share is crucial for understanding ad visibility.
    • Lead generation strategies differ from e-commerce strategies.
    • Owning specific keywords i...
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    $100 a Week Consultants SUCK!

    May 24, 2025 • 9 mins
    In this conversation, Yousaf Yunes discusses the critical nature of client relationships and the effectiveness of retainer agreements over traditional consulting models. He argues that consultants often provide limited value and emphasizes the importance of a comprehensive marketing approach that includes experimentation and creative strategies. Yousaf shares personal experiences and insights on achieving better business outcome...
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    Anyone Can Do Meta Ads after June and Scale Easily?

    May 18, 2025 • 18 mins
    Yousaf Yunes discusses insights from John Moran and Meta's Advantage Plus advertising strategy. He explores the implications of these changes on media buying, the importance of creative strategy, and the evolving role of AI in advertising. Yousaf emphasizes the need for expertise in navigating the complexities of digital advertising, despite the lowered barriers to entry. He concludes with thoughts on the future of advertising and...
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    Group M’s Big Move: What It Means for Agencies, Clients & Media Buying

    May 12, 2025 • 11 mins
    Yousaf Yunes discusses the recent announcement by Group M regarding the consolidation of agency brands into a single operating model. He explores the implications of this shift, including the centralization of buying processes, the evolving role of smaller agencies, and the future of digital marketing. Yousaf shares insights from his experience in the agency world, highlighting the challenges and opportunities that arise from these...
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    Google Ads Acceleration Tips for E-Commerce & Lead Gen

    May 11, 2025 • 9 mins
    Yousaf Yunes discusses strategies to accelerate the Google Ads learning process, focusing on maximizing conversions and effectively using conversion value. He shares insights on e-commerce and lead generation, emphasizing the need to consider data sources and conversion strategies carefully.   Takeaways:
    • Speeding up the Google Ads learning process is crucial.
    • Using max conversions helps attract high-quality ...
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    When Deals Fall Through

    May 10, 2025 • 14 mins
    Yousaf Yunes discusses the complexities of deal-making and the reasons why negotiations often fall through. He emphasizes the importance of transparency, setting clear expectations, and maintaining a strong position during negotiations. Yousaf shares personal anecdotes about his experiences with clients, highlighting the need for safeguards in business dealings to protect oneself from potential losses. He encourages listeners to re...
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    Never Pay for a Meta Blueprint Course

    May 4, 2025 • 9 mins
    Yousaf Yunes discusses the importance of the Meta Blueprint certification for marketers, emphasizing its difficulty and the value it adds to one's professional credibility. He shares his methodical approach to passing the exam through practice tests and understanding the underlying concepts rather than rote memorization. Additionally, he expresses frustration over individuals who monetize similar advice without proper attribution, ...
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    My Love Hate Relationship with Impression Share

    May 3, 2025 • 12 mins
    Yousaf Yunes discusses the complexities of ad relevancy and impression share, emphasizing the differences between local and national advertising strategies. He highlights the importance of quality score, landing pages, and conversion optimization, providing practical tips for managing traffic and improving ad performance. takeaways
    • Ad relevancy is crucial for effective advertising.
    • Impression share can vary ...
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    Post Tax Evaluation for PPC Freelancers and Agencies

    April 27, 2025 • 8 mins
    Yousaf Yunes shares his experiences and insights on the importance of hiring an accountant for small businesses and freelancers. He discusses the process of finding the right accountant, the significance of building a good relationship, and the various tax strategies and deductions that can benefit business owners. Yousaf emphasizes the need for proper medical insurance and the importance of timely tax preparation to avoid last-min...
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    Tariff & Small Businesses

    April 10, 2025 • 12 mins
    Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policies and the importance of adapting supply chains in response to changing economic cond...
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    First Look on Demand Gen Beta

    April 9, 2025 • 6 mins
    Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen, highlighting the importance of understanding ad performance and the potential shift...
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