King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders

What if your team isn’t resisting change, but resisting being changed?

In this episode, Ethan and Justin explore why people push back on innovation, even when it clearly improves their work. From AI workshops to leadership missteps, they share firsthand stories and powerful frameworks that challenge how you think about transformation.

They introduce a surprising change management matrix that reveals the difference between directing...

Are you adding value, or just adding noise?

In this episode, Ethan and Justin confront the AI-content crisis unfolding on LinkedIn.

Why does it all sound the same? Why are smart ideas being ignored just because the wrapper screams ChatGPT? And more importantly, how do you avoid becoming part of the problem?

They dig into how to use AI as a tool without letting it dilute your voice.

From real-life experiments to Ethan's custom GPT ...

What if the only thing standing between you and your next big breakthrough... is a streak?

In this milestone 100th episode, Ethan and Justin unpack how hitting record every single week for 100 weeks has transformed not just their podcast, but their lives. From marriage to marathons, language learning to leadership, they explore the often-overlooked force behind real transformation: consistent action. The kind you don’t quit on. The...

What do you do when your body says no, but your life demands a yes?

In this raw and relatable episode, Ethan and Justin hit record right after admitting the same thing—they’re exhausted.

But instead of hitting pause, they share how they keep showing up with energy, presence, and purpose even when their tank is empty.

This isn’t a celebration of burnout. It’s a real conversation about energy management, discipline, and the mindset s...

What if you could design the Matrix with just a prompt? What if we could experience detailed, realistic worlds that mimic reality—and we could all create these worlds by just typing a few words?

In this episode, Ethan and Justin react to Google's Genie 3 project, a revolutionary AI that builds infinite, photorealistic virtual worlds in real time. It remembers your actions. It expands as you move. And it's not sci-fi—it's already h...

Why do so many people achieve big things but still feel like imposters?

In this episode, Ethan and Justin break down why small, personal wins often matter more than flashy achievements.

Forget the Instagram version of success. This is about redefining what it means to win on your own terms.

Justin opens up about pride, performance, and the mental blocks that hold people back, while Ethan challenges him to sharpen his definition of ...

What if your biggest breakthrough is buried in the way you already think and move?

Many people assume innovation belongs to Silicon Valley geniuses or futuristic tech founders. But what if innovation is less about code and more about creativity within your own life’s constraints?

In this powerful episode, Ethan and Justin unravel a surprising realization: most people overlook their own genius because they don’t recognize it as inno...

"When everything gets reframed, nothing gets felt." — Ethan King

In this eye-opening episode of King Moves, Ethan and Justin unpack the uncomfortable truth behind a habit that’s praised in self-help circles but quietly sabotaging your growth: chronic reframing.

When every challenge is spun into a lesson, when every failure is dressed up in silver linings, you lose the ability to feel what’s real. That disconnect can kill your clari...

Is hustle without mastery just wasted motion?

You show up. You grind. You hustle. But what if none of that is moving the needle because your effort isn’t effective? In this episode of King Moves, Ethan and Justin unpack a powerful insight from a world-class speaker who built a literal Ninja Warrior rig on stage to make a point: practice alone is ineffective if you aren't practicing the right moves. They challenge the myth th...

What if the real problem isn't that people aren't going out... it's that they've stopped showing up for life?

Across the board, Americans are spending 50% less time at social events than they did two decades ago.

For young adults aged 15 to 24, the drop is even steeper at 70%.

But this isn’t just a change in weekend habits. It’s a warning sign.

People are choosing isolation over interaction, and it’s bleeding into every area of soc...

ChatGPT-5 is finally here, but does it really live up to the hype?

Ethan King has been deep in the new model for days, stress-testing it in real business situations—and he’s ready to share what’s worth your time and what you can skip.

In this high-impact conversation, he and Justin King cut through the noise to reveal seven practical ways you can start using ChatGPT-5 right now to get ahead.

They cover the speed that feels like tho...

If your life were a movie, what would the audience be screaming at your character to do right now?

Would they be yelling, “Go all in!” or “Stop hiding!” Or would they call out a truth you’ve been too afraid to face?

In this episode of King Moves, Ethan and Justin explore the uncomfortable gap between knowing your potential and actually stepping into it.

They unpack what it really means to stop playing small, and the subtle ways fea...

What are you willing to give up to become the greatest in the world at what you do?

In this episode of King Moves, Ethan and Justin dive deep into a powerful Japanese concept called Kodawari—an obsessive, meticulous commitment to mastering your craft. Whether it’s sushi, bow hunting, or business, this mindset separates the good from the legendary. But is it worth it?

Drawing from elite examples like Jiro Ono and Cameron Haynes, thi...

Have you ever wondered if there's a deeper level of happiness you're missing?

In this thought-provoking episode of King Moves, hosts Ethan and Justin dive deep into the real definition of happiness, inspired by "The Courage to Be Disliked."

They challenge the common pursuit of personal freedom and ego-driven success, exploring a more profound, fulfilling alternative—living a life centered on contribution.

But does contribution tru...

What if all those “coincidences” aren’t coincidences at all?

Ethan and Justin dive into one of the most unsettling—and empowering—questions you can ask yourself: Are you paying attention to the signs in your life, or are you dismissing them as random noise?

After a spine-tingling story from Ethan’s recent cruise vacation, our hosts wrestle with synchronicity, neuroscience, and the possibility that the universe (or your subconscious...

The boss who ignores you…

the friend who ghosts you…

the partner who “just doesn’t get it”…

Why do they all feel like versions of the same headache?

Ethan and Justin swing a wrecking ball at polite self-help and declare: every challenge in your life is a relationship problem in disguise.

Drawing on The Courage to Be Disliked and their own hard knocks, they expose how your craving for applause—at work, in friendships, and in love—q...

What if the biggest obstacle in your life isn’t the trauma itself—but the story you keep telling yourself about it?

In this no-holds-barred conversation, Ethan and Justin dismantle the sacred cow of “trauma equals destiny.”

Borrowing insights from Adlerian psychology—and their own gut-punch life moments—they argue that pain is optional, meaning is everything, and you might be staging your own tragedy just to stay comfortable.

What ...

The saying goes, "Do what you love and you'll never work a day in your life." But what if turning your passion into a business actually destroys it?

In this episode, American entrepreneur Ethan King and South African entrepreneur Justin King unpack the hidden traps of going pro.

Is passion enough?

Can talent really translate into income?

And what happens when your favorite thing suddenly has to pay the bills?

From speaking on big s...

Is the "stay hard" gospel pushing you toward bankruptcy...of body, bank account, and spirit?

In this incendiary episode of King Moves, entrepreneurs Ethan King (Atlanta) and Justin King (Cape Town) flip the script on the cult of endless grind preached by David Goggins and the Iron Cowboy.

They argue that for 99% of us, mimicking ultramasochists could be a shortcut to knee surgery, divorce, and burned‑out businesses.

Justin brands t...