Little Talks

Trade shows are expensive. Between booth space, travel, swag, staffing, and all the little costs that sneak up on you, it's not unusual for a single event to run well into five or six figures. And yet, when leadership asks "was it worth it?" most teams fumble the answer. Not because the show wasn't valuable, but because no one set up a real way to measure it in the first place.

This is something we talk about a l...

There’s a moment every in-house marketing team knows. You look up at 6 p.m., your to-do list is longer than when you started, and the big strategic work still isn’t done. You were busy. Really busy. But doing what, exactly? That gap between daily execution and long-term strategy is real, and it’s one of the most common challenges marketing teams face.

At Littlefield, we work alongside in-house teams of all sizes. The best ...

Change is hard. It's always been hard. But the rate at which B2B marketers are being asked to adapt right now, juggling AI adoption, cross-functional alignment, proving ROI, and meeting digital buyers where they are, it is genuinely unlike anything we've seen before. The pressure is coming from every direction with CFOs expecting more with less, sales and IT teams that need to be brought along, and a technology landscape ...

Many businesses hire agencies to execute tasks: build a campaign, design an ad, launch a website. But the strongest agency relationships go beyond simple execution. A truly strategic agency sees itself as a partner in growth, focused on outcomes like revenue, customer acquisition, and brand positioning rather than just delivering assets.

For Littlefield Agency, that partnership means asking “why” before saying “yes.” By understandin...

On this week's episode of Little Talks, we return to favorite topic: AI. In marketing, AI isn’t just moving fast, it can also be unstable. Tools launch, raise funding, and pivot in the same week. The hype cycle that once took years now takes months, and sometimes just weeks. That pace can create some real fatigue for those of us in the AI trenches. A lot of new platforms are simply wrappers on some other foundation's mode...

Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing teams need to make, no longer chasing attention but instead measuring impact.

If marketing is working, you’ll see it in the pipeline. Are we generating real sales-qualified leads, or just form ...

It's Monday morning quarterback time! After the biggest football game in the world is over, it's time to discuss the marketing world's big game—the commercials.

Roop, Sam and Claudia go through the highs and lows of this year's Big Game ads, ranking their favorites and least favorites once again. Who did it right and who wasted their money? The game itself may have been a snoozer, but we think there were some spo...

Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lot of planning and strategy to ensure your investment returns dividends for you and your business.

From SEO and AI SEO considerations, to user experience and measurement plans it can ...

We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertisers? What sort of analytics can we expect?

Lots of questions, and a handful of answers that aren’t all that great. But some promising new formats from the tech giant look like they’re coming dow...

All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that brings next level media performance and reporting to our clients. Give this episode a listen to get some insight into what's happening now and what's coming up for the marketing media ...

Our scheduled guest had to take a rain check, but fear not! Chris Kizer will be our guest next week as we discuss all things media heading into 2026. This week? You’re stuck with Roop and Sam again, but they have a topic we think most of you can relate to—hating all the AI slop flooding your social feeds (and, in some cases, your TV). And no, AI didn’t write this, we used an em dash on purpose!

The gang discusses Merriam-Webster’s w...

Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business.

To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic...

For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered:

• What was their total watch time on YouTube?
• Which month performed the best?
• What were their top topics?
• What were their top 3 episodes by streams?
• Which European country are they most popular?
• And more!

We would also like to thank all of you for listening. It really blows our minds that you volu...

In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.

Among the gems dropped this episode:

• “Data makes you fast, your gut keeps you right.”
• 69% of B2B ...

Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.

What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers...

This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works.

Speaking of planning, that's the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, a...

Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall.

Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to brow...

We're back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI's new Atlas browser.

Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user's behalf) are here, and Roop says they have the potential to change the way we interact with the interne...