SEO for Established Entrepreneurs: The Basic B

As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.

You may not know what a “meta description” is called, but I guarantee you know what it is.

You’ve seen it before in the wild—follow me... 
→ You go to Google
→ You type something in the search bar
→ You hit...

“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”

I’ve got a bone to pick with Substack.

Well… not with Substack, but with the stupid Substack craze that’s going on right now.

Everyone—maybe you—is losing their ever loving mind over this platform.

I get it, but there are some yellow flags that are obvious to me as an SEO expert.

Specifically S...

“I prioritized client work, and my SEO strategy paid the price.”

It's probably surprising that an SEO would ignore her own SEO, but here we are. 

And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is. 

You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.

Th...

“Has anyone ever used a lead gen specialist?”

This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.

I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!

I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her quest...

After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.

Constantly showing up on social media was just NOT it.

Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.

And leading to keyword rankings & even new clients! 🎉

As you’ll hear in...

Liz Chapman was already super familiar with SEO—for podcasts.

She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.

Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀

Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO...

As a money coach, the foundational pieces are VERY important to Dalene Higgins.

She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!

(Me! She came to me. 🤭)

Dalene is one of the recent SEO & Grow graduates (my 3-month group coaching program). And we chatted recently about her experience! 

Discover everything from how she first heard about me to what...

We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.

As Angela shares—

“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”

I mean, exactly! So then the age-old question com...

There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.

Time, money, and…

Not feeling “ready.” 👀

I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.

There’s having a website that’s set up to work for you and… not.

I have this conversation a lot, so I know it’s an important thing to speak to.

To really paint the picture of what can hap...

“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”

That is the power of an SEO optimized case study!

Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.

And that just so happens ...

Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.

I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!

I had so many actual qu...

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”

If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!

You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor...

Let’s get right to it because—we desperately need to talk about blogging.

Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).

Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.

That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the stra...

I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…

I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.

→ 5 things you can do with SEO to help you get found online in 2026.

There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and bl...

If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.

And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required!

Remember → DM me “SEO” to see which is the best fi...

In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.

I really love teaching! It's the biggest reason why I started this SEO group coaching program.

And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions ...

I hate to break it to you, but… you’ve been doing headlines all wrong. ❌

I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things!

Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages.

Those cute lil robots 🤖 that sc...

You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!

Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through.

In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in 2025 and are taking w...

“I have this paralysis when I have to commit to these words.”

My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!

This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way.

We stop to review her:

-Home page

-Blog page

-Podcast page

If you’ve picked ...