SEO for Established Entrepreneurs: The Basic B

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[Ep 132] I hate to break it to you, but… you’ve been doing headlines all wrong. ❌

I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things!

Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even ...

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[Ep 131] You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!

Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through.

In this episode, discover my unique 3-phase approach to SEO, h...

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[Ep 130] “I have this paralysis when I have to commit to these words.”

My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!

This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her quest...

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[Ep 129] “I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.”

Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀

You met Michelle in the recent case study mashup episode, but there was so mu...

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[Ep 128] I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you.

In these SEO-meets-astrology episodes I’m focusing on:

• What season we’re in according to astrology
• The main themes at play
• And most importantly—how you can maximize t...

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“I feel like a savvier business owner because of SEO.”

If you:

• Consider yourself a chronic learner
• Have ADHD or even ADHD tendencies
• Feel like you already have a lot of balls in the air
• AND have been burned before by service providers
• Wonder if programs actually deliver on what they say they will
• Want to feel like a savvier business owner who makes strat...

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Welcome to the Case Study Mashup Episode!

I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience.

There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographer...

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“I made this entire series very action-oriented because I want you to see that you CAN do SEO!”

With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life.

I’m coming to you fresh off the 3-day SEO series Google Me, Baby!, THE place to start to g...

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I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class! 

If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow �...

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I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.

No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you.

2025 has truly been my year to come out of the spiritual clo...

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“SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.”

Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week. 

Even more surprising is the fact that it 1. doesn’t take that muc...

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We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. 

I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group!

In this episode, you’ll learn what we’ve al...

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I find myself constantly answering this question: “Is it actually that important to optimize images?”

This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers.

And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking ...

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Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!)

Being a business owner brings things up th...

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You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs. 

And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not ...

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Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode?

In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too!

Tune i...

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“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.”

Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack!

———

If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make...

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“Even someone at Google said, ‘it’s just SEO to get into AI overviews…’”

Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads. 

We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established. 

But if you're hearing or s...

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We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am!

One of the things I’ve been doing this year is… playing around with astrology posts. 

Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version.

Specifically… I’m talking about th...