The Basic B: SEO, Storytelling, & Social Proof
The Basic B đ podcast is anything but basic! Itâs the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategiesâwith a side of sass. Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). Sheâs mastered the 3 Sâs of sales: SEO (to get the right people to your site), storytelling (to hook & engage), & social proof (to give them the feel of working with you before they actually do). And now, she wants you to, too! No matter which episode you tune intoâShort-n-Sassy, the solo series, or casual convos with guestsâyouâll walk away with smart strategies, a pep in your step, & a smile on your face!
Episodes
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Improving your website SEO (especially as a small business) has so many amazing benefits! And while youâve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below đ), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how to give people a good user experience on your site, show up in the right Google searc...
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The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. đ That way you get to hear what works, what doesnât, which tools are the best, & moreâall without expending your own time, money, & energy! And thatâs precisely why I asked Matt Diamante of HeyTony to join me on the podcast. I regularly find myself DMing Ma...
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If you lean too far to one sideâbrand voice or SEO copywritingâyou really lose something special. Copywriting is such a science and an art form, and luckilyâyouâve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like thisâŚ
In this fan favorite case study interview, walk through Justinâs journey to update his headlines so they h...
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Image optimizationâIâve been hinting at this episode for a long time, friend! And Iâm finally here to give you the goods. Iâm sharing my very own 3-step process along with my favorite time-saving toolsâandâan in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether youâre applying to be a podcast guest in 2024 OR youâre just looking for tips to effic...
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Youâve heard of accessibility, but what about âdigital accessibility?â Itâs something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibilityâitâs NOT optional. Weâve got to start implementing best practices. And Erin Perkins is here to help us! (And to remind us that itâs Progress Over Perfec...
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This week we heard from Sarah Weiss on what itâs like to be on this entrepreneurial journeyâand what personal growth looks like for business owners. So today, I want to highlight the importance of figuring out who exactly you are at this point in your life. Because you are special, you are talented, you are exactly who someone wants to work with! But if youâre not clear about who you areânot o...
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The entrepreneur journey sounds like such an easy & luxurious oneâuntil youâre in it. And then, at every single turn, youâre faced with your⌠stuff. Your thoughts about your curly hair, your weight, your smarts, etc. You start to make yourself smaller and smaller and smaller. Until one day, you hear two really cool chicks talking about how they took their power back & started taking up...
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Healing your money mindset or relationship to money may make you roll your eyes. But what if I told you doing these things will get you to that next levelâwith more money, more time freedom, & more peace? Well⌠thatâs exactly what it does. Iâm taking this episode to share my journey with money & what people, tools, & programs have supported me along the way. Donât skip this one fri...
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Ever heard of The Sacred Money Archetypes? Yeah, me neitherâbut itâs changed my life. Money was a big, bad, scary topic for meâuntil I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (whoâs SO much more than âjust a bookkeeperâ), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your ...
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You must take care of YOU in order to take care of anything or anyone elseâespecially your business. Period. End of story. Everything mentioned in the show is linked below, which is why Iâm keeping this part of the show description nice & short. đ
Related Episodes:
Mindset Coaching w/ Celi
Breathwork for Business Owners w/ Kathleen
Human Design w/ Rachael
Book Rev...
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Breathwork for business owners? Really, B? Yes! And itâs not just because I understand the importance of breathwork since Iâm a licensed massage therapist. Itâs because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why Iâm so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know y...
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There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search resultsâright where your ideal clients are looking for you! With these quick fixes, youâll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, payin...
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Spoiler: LinkedIn does NOT need to be such a scary social platform! Itâs actually a really powerful place to beâonce you know what to do. In this episode, Iâm asking Salina some Frequently Asked Questionsâsome submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her for myself. (What? You canât blame me! đ) Plan to listen to this one twice, fri...
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UX & Conversion Copywriter Jess Brooks is the reason weâre all here. Early one November morning in 2022 I got a message from Jess.
âIâm about to hop on this interview for a copywriting project & I want to knowâwhat questions should I ask? By the way⌠ever thought of creating a training to show other business owners how to do what you do & write case studies?â
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One type of case study we havenât featured on the podcast is the âFailureâ Case Study. (Thatâs in quotes for a reason!) But thatâs exactly why Iâm introducing you to my client, Ashleigh ChanĂŠl. You might be surprised to see 1. That I'm inviting her on to discuss this âfailâ and 2. That thereâs a completed case study for you to check out. Yeahâthe project wasnât a complete bust after all a...
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This is a case study interview Iâve been teasing for weeks. Iâm so excited for you to meet my incredible client, Amanda Walker! Sheâs a coach, a podcast host, & a lover of client resultsâlike moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether youâve worked with an SEO pro ...
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Youâve heard me tease The Case Study Training Program for weeks now, but⌠youâve got questions. Good news! This is THE episode where Iâm sharing all the nitty gritty details. Iâm talking: what the case study training program is, how it works, why I created it, who itâs for, ANDânext steps. Letâs get to it!
With this episode youâll be able to:
- Learn what The Case Study Training Prog...
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This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamarâknows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to o...
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As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But⌠what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, ...
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Thereâs nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If youâve been thinking about writing your own case studies, but you want to hear from someone whoâs actually done the dang thingâpress play now! In this episode, Mindi & I discuss her experience in...
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