SEO for Established Entrepreneurs: The Basic B

SEO for Established Entrepreneurs: The Basic B

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequently do I have to post blogs? What’s the first step to doing SEO? Does SEO require coding? How much time is SEO going to take? How long does SEO optimized content last? Is SEO still relevant with the rise of AI & SGE? Does SEO also apply to Instagram, podcasts, & YouTube? If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

Episodes

September 25, 2026 • 39 mins

“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.”

Megan Yelaney is my business coach, a dear friend, and—as of last year—a Done-For-You SEO client. 

I invited her on so we can capture her story and experience with SEO now that she's been through the whole SEO & Grow Method (website »...

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You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. 

There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you.

——

This episode is just in time for this training…

→ Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittany

Join through ^...

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Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂

After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it!

She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 other things. 

Ma...

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I just closed an offer I love. It's one of the hardest, most bittersweet decisions I've made in this business.

And… it’s making way for new things to land.

In this episode, I'm getting into why I closed a retainer offer, what exactly a Human Design reading confirmed about how I'm meant to work with clients, & the brand new group I just opened.

If you’ve been feeling called to change up your offer suite, this con...

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SEO doesn't care if you're grieving, growing a human, or just trying to remember to drink water—it’s still gonna do its thing & work BTS for you 24/7.

I love SEO as a marketing strategy because it’s so sustainable & works with the energy you have available. It requires a bit more time & focus at the very beginning, but then the “sustainable” part really gets to shine. 

In this episode, I...

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August 21, 2026 • 35 mins

“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.”

Once you actually get SEO done, what does it look like to maintain it? You’ve heard me talk about it, but today I’ve got a friend!

Dolly DeLong is back on the podcast, and this time we're getting into her SEO journey. 

In this episode, you’ll learn about her done-for-you ...

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“What does it take to keep up with SEO once I get it set up?”

I get asked this question a lot. As business owners, we’re so programmed to think of marketing as social media marketing. And that already feels like a lot!

So then you think of adding SEO on top of that, and that is just immediate stress! But marketing with SEO is actually the complete opposite of social media marketing.

No matter the season, your capacit...

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August 7, 2026 • 17 mins

Where do I start? How much time does it take? What will actually be done by the end? Will I see results?

Naturally I’ve been getting a lot of really great questions about the SEO Sprint, so I brought them all to this podcast episode for you!

I'm going to share some FAQs that are on the sales page, as well as some you won't find on the sales page that have been coming up in DMs, on calls, & in emails.

Buckle up! We have a lot...

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I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT!

Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me?

The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer.

Because I want you to have a clear idea of where to start, where to go nex...

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I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on.

In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next!

A BIG theme throughout is just how impactful those ‘tiny’ steps are.

Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo!

→ Jo...

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Copying your competitors' keywords may seem like a smart shortcut, but… it's not.

This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients.

In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get...

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One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time…

Because SEO does not in fact get more difficult. It gets easier. 

But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today. 

Thing 1: ...

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You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy. 

That's exactly where so many of my clients are when they find me. 

→ Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them!

In this episode, I'm sharing what happened when I took an 18-month break from...

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"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it!

In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry.

Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes.

→ Get the full show not...

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"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients.

In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you ...

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Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see.

In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint!

Whether you're brand new to...

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My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026!

Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's something here for you. And it all leads back ...

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“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.”

I’m BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance! 

Heidi Thompson, wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her SEO strategy ...

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"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place.

But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do something you can't und...

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Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode.

SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine!

In this episode, I'm calling out the "polished professional" trap & giving you simple, doable tips to bring yo...

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