SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequently do I have to post blogs? What’s the first step to doing SEO? Does SEO require coding? How much time is SEO going to take? How long does SEO optimized content last? Is SEO still relevant with the rise of AI & SGE? Does SEO also apply to Instagram, podcasts, & YouTube? If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄
Episodes
"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place.
But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do s...
Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode.
SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine!
In this episode, I'm calling out the "polished professional" trap & giving you simple, doable ti...
I'm calling it out today—with love, of course. 😄
If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here!
In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually c...
Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop
I just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.
In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—beca...
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).
We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it a...
One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.
Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.
But the worst offender is the one I’m guiding you through today.
→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”
In this episode, you’ll discover what your 7 “co...
“A blog that gets you found online gets you PAID.”
I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.
Not only is blogging NOT dead, it can actually make you money—IF you do it correctly.
A blog full of only “how to” articles is a really bad blogging strategy…
Because blogs can be—should be—SO much more.
Your blogs are part of your SEO strategy. They should be getting you found AND booked, making money.
S...
As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.
You may not know what a “meta description” is called, but I guarantee you know what it is.
You’ve seen it before in the wild—follow me...
→ You go to Google
→ You type something in the search bar
→ You hit...
“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”
I’ve got a bone to pick with Substack.
Well… not with Substack, but with the stupid Substack craze that’s going on right now.
Everyone—maybe you—is losing their ever loving mind over this platform.
I get it, but there are some yellow flags that are obvious to me as an SEO expert.
Specifically S...
“I prioritized client work, and my SEO strategy paid the price.”
It's probably surprising that an SEO would ignore her own SEO, but here we are.
And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is.
You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.
Th...
“Has anyone ever used a lead gen specialist?”
This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.
I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!
I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her quest...
After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.
Constantly showing up on social media was just NOT it.
Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.
And leading to keyword rankings & even new clients! 🎉
As you’ll hear in...
Liz Chapman was already super familiar with SEO—for podcasts.
She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.
Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀
Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO...
As a money coach, the foundational pieces are VERY important to Dalene Higgins.
She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!
(Me! She came to me. 🤭)
Dalene is one of the recent SEO & Grow graduates (my 3-month group coaching program). And we chatted recently about her experience!
Discover everything from how she first heard about me to what...
We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.
As Angela shares—
“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”
I mean, exactly! So then the age-old question com...
There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.
Time, money, and…
Not feeling “ready.” 👀
I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.
There’s having a website that’s set up to work for you and… not.
I have this conversation a lot, so I know it’s an important thing to speak to.
“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”
That is the power of an SEO optimized case study!
Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.
And that just so happens ...
Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.
I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!
I had so many actual qu...
“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”
If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!
You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor...
Let’s get right to it because—we desperately need to talk about blogging.
Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).
Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.
That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the stra...
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