Rethinking Revenue

Rethinking Revenue

Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue expert Ed Porter, founder and chief revenue officer at Blue Chip CRO. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.

Episodes

March 26, 2025 41 mins

Join Ed and Vicki in this insightful episode as they dive deep into the world of contact center training and the evolving landscape of customer support. Discover the critical role of knowledge acquisition for contact center teams and learn how providing the right information at the right time can revolutionize customer problem-solving.

Ed and Vicki tackle the challenges of integrating AI into the contact center, exploring the delic...

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Are your sales hiring practices stuck in the past? Join Ed and Brian this week as they dissect the biggest challenges facing sales leaders today when it comes to finding and hiring top-performing talent.

They reveal the alarming truth about resume screening, discuss why focusing solely on industry experience can be a costly mistake, and challenge common interview techniques that simply don't work.

Brian shares his personal insights...

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Ever wonder how successful entrepreneurs navigate the complex world of wealth management and business growth? In this episode, we sit down with Randy Gerber, founder and advisor at Gerber LLC, a professional service firm that exclusively advises first-generation entrepreneurs.

Randy shares his journey from a young financial planner to the creator of a unique wealth management model tailored for business owners. He reveals how a bol...

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How can you ensure your business survives and thrives without being solely reliant on you? This is one of the guiding initiatives from this week’s guest, who is spending a lot of time, and money, on ensuring the future success without her in the drivers seat.

This week’s guest is Lacey Picazo, Founder and CEO of ZoCo Design, a product design and user research agency in Columbus, Ohio. With a background in design and human factors, ...

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Ever wondered how to make strategic decisions based on data rather than gut feelings? In this episode, we uncovered the surprising challenges and pivotal moments in a journey that led to expertise in revenue architecture. Find out how Winning by Design is revolutionizing the industry with free frameworks, models, and a certification program. It's time to rethink revenue and scale your business with confidence.

Meet our special gues...

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Discover how this entrepreneur bootstrapped not one or two, but four businesses! From selling ebooks to breaking into the Latin American market, his journey is full of unexpected twists and valuable lessons. But what's the one thing he wishes he knew before starting? Tune in to find out!

This week’s episode features Mike Begg. Mike serves as the co-founder and CEO of AMZ Advisers, where he has amassed extensive experience in the e-...

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Picture this, you build a consumer travel startup, and it fails. Try again right? What about ditching the software and industry all together and building a services-based business helping revenue teams be more efficient? This change in direction helped our guest bring unexpected growth for his company and his customers. Find out how this entrepreneur turned doubts into a thriving business and get inspired to take that leap of faith...

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So, you've been told to just keep pushing harder and working more to get your business to the next level, but the results just aren't matching the effort. The frustration of putting in so much and not seeing the growth you expect is real. It's time to rethink your approach and find a better way to navigate the stages of business growth.

We’re excited for you to hear from this week’s guest, Zach Ferres. Zach is a seasoned entreprene...

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We’ve seen this before…companies enter an unknown market shift and all of the sudden the business comes to a halt. Imagine that same experience as a startup, just getting up and going and trying to get your first customers. Enter the COVID lockdown and the immediate halt of student loan payments. Discover how this startup survived turmoil and found success in unexpected places. This entrepreneur's journey holds a surprising lesson ...

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Uncover the surprising truth about the challenges and triumphs of entrepreneurship in the healthcare industry. Discover how one CEO's personal journey led to a radical approach to employee investment and development, transforming the way we think about professional growth and business success. Want to know the secret behind navigating tough decisions and driving organizational change? Stay tuned for more!

Entrepreneurship is just t...

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Military leadership lessons have been a hidden gem for driving revenue growth in business. Learn how this sales leader turned proactive change into a revenue playbook and hear about the connection between military expertise and business success.

Our special guest is Jason Barr, a military veteran and sales leader at ID.me, brings a unique perspective to the business world. With a background in military leadership, Jason seamlessly ...

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If you're feeling stuck in a cycle of trying to achieve sustainable revenue growth, only to hit a wall and struggle to break through, just know you are not alone! Many business owners find themselves in the same frustrating position, trying different strategies without seeing the results they desire. It's time to rethink your approach and consider a new perspective to achieve the growth you've been striving for.

Get outside help. D...

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As the founder and CEO of Sure Impact, Sheri Chaney Jones brings a wealth of experience in using data to drive social change. With a background in data science and a decade-long career in helping the social sector define metrics and tell their stories, Sheri has been at the forefront of leveraging technology to solve complex social problems. Her company, Sure Impact, offers a cloud-based SaaS platform built on Microsoft Azure that ...

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Ready for an unexpected truth about team building? It's not about traditional hiring practices or years of experience. It's about creating a culture that multiplies the potential of each team member. But here's the twist: the key to success lies in something you may not have considered. Stay tuned to revolutionize your approach to team building and witness the extraordinary results.

Our guest this week is our co-host, James Rores. ...

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If you feel stuck in a rut, trying to grow your sales and business, and not seeing the results you want…know you’re not alone! It's like spinning your wheels but not moving forward, and it can be frustrating. You may be putting in the effort, but not getting the personal and professional growth you're aiming for. It's time to break free from this cycle and achieve the success you deserve.

We can think about things all that we want,...

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Many companies need to rethink revenue to survive. But this week’s episode dives into a full company transformation involving everything from a complete product overhaul to an entire shift in team management. Imagine the surprising strategies and innovative leadership that made it possible. The transition from print to digital media can be daunting, especially when trying to figure out effective team communication strategies and go...

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    Have you ever had a dry pipeline? Of course you have, we all have! But, what did you do to overcome it? Tune in to this week’s episode as we speak with an entrepreneur about an all-too-common problem…pipeline!

    Lindsay Sutula, the founder of Topfox Marketing, brings a wealth of entrepreneurial spirit and experience to the podcast. Having started her journey in Iowa, she's no stranger to the ins and outs of business from picking up c...

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    Do you want to build trust, respect, and understanding with your prospects and customers to close more sales?

    Discover the surprising truth about how your listening habits impact your sales success. Uncover the unexpected ways in which your listening skills can transform your sales process and elevate your results. Dive into the four listening zones and unlock the key to building trust and meaningful connections with your clients.

    ...

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    Are you ready to learn the key to relentless forward movement and how it can transform your growth strategy? Get ready to unlock the power of intentional hiring and fostering a culture of givers. Join us in this engaging conversation and discover how to propel your business to new heights.

    Bill Balderaz is a prominent entrepreneur with a strong background in startups and entrepreneurial ventures since the late 90s. His extensive ex...

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    Have a seat, pour a drink, light up a cigar, and enjoy our 2nd in-person episode with another friend and colleague Nick Massaro, Sales Effectiveness Consultant at Membrain. We recorded this podcast at a local cigar lounge in Columbus, Ohio and Nick graciously allowed us to use his recording equipment.

    Does this sound familiar? You've been told to just rely on the product you're selling or the market you're selling to, but it only g...

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