Rethinking Revenue

Rethinking Revenue

Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue experts, Ed Porter and James Rores. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.

Episodes

May 6, 2024 47 mins

Do you want to build trust, respect, and understanding with your prospects and customers to close more sales?

Discover the surprising truth about how your listening habits impact your sales success. Uncover the unexpected ways in which your listening skills can transform your sales process and elevate your results. Dive into the four listening zones and unlock the key to building trust and meaningful connections with your clients.

...

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Are you ready to learn the key to relentless forward movement and how it can transform your growth strategy? Get ready to unlock the power of intentional hiring and fostering a culture of givers. Join us in this engaging conversation and discover how to propel your business to new heights.

Bill Balderaz is a prominent entrepreneur with a strong background in startups and entrepreneurial ventures since the late 90s. His extensive ex...

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Have a seat, pour a drink, light up a cigar, and enjoy our 2nd in-person episode with another friend and colleague Nick Massaro, Sales Effectiveness Consultant at Membrain. We recorded this podcast at a local cigar lounge in Columbus, Ohio and Nick graciously allowed us to use his recording equipment.

Does this sound familiar? You've been told to just rely on the product you're selling or the market you're selling to, but it only g...

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Have a seat, pour a drink, light up a cigar, and enjoy this episode with our friend and colleague Paul Fuller, Chief Revenue Officer of Membrain. We recorded this podcast in person at a local cigar lounge in Columbus, Ohio, and is part one of a two-part series recorded that evening.

Have you ever thought about how a simple shift in mindset can transform your team's performance? Paul talks about how he had to rethink revenue by adop...

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Discover the surprising truth about customer retention and revenue growth that most business leaders overlook. This insightful conversation with a post-sales expert will challenge your perspective and leave you pondering new possibilities for your business. The pressure to constantly chase new leads and neglect the potential of your current customers can lead to missed revenue opportunities and hinder sustainable growth. It's time ...

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Trying to drive change in your business can be frustrating, especially if you aren’t seeing the desired results. Get ready to uncover the secret to enrolling your teams in the organizational vision that will transform how you lead.

This week’s guest is Sean Lockwood, CEO of TouchMath. Sean shares his journey from transforming a legacy catalog business to a thriving educational technology company. TouchMath provides specialized math...

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Are you frustrated by the lack of opportunities for women in sales leadership and unsure how to advocate for training? Despite the push for diversity and empowerment, many women still face challenges in advancing their careers in sales. It's time to act and make your voice heard.

Meet this week’s guest, Lauren Bailey (aka LB), a sales powerhouse with a strong passion for empowering women in sales leadership. With a background in re...

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    Are you ready for a surprising twist? Our guest, Bradley Gamble, co-founder and CEO of The Selling Factory, has discovered a groundbreaking way to help college students build professional networks, and it's changing the game for both students and businesses. But that's not all—Brad's unconventional sales strategies and insights into rethinking revenue are reshaping the industry. What's the surprising connection between college netw...

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    Uncover the surprising truth about effective sales leadership and motivation in this candid conversation.

    Leadership is absolutely about adapting to the individuals. It's not about the new sheriff in town my way or the highway. - Gretchen Gordon

    In this episode you’ll hear:

    • How to unleash your sales leadership potential and inspire your team to new heights
    • Decode the motivations driving your sales team's success
    • Navigate and th...
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    Join us as we follow Andy Shaffer's journey through the highs and lows of the entertainment industry. From fighting against a city-wide ban to navigating the challenges of technological advancements, Andy's resilience and adaptability will leave you on the edge of your seat, wondering how he'll overcome the next obstacle. Tune in to discover the twists and turns of Andy's business evolution and prepare to be left wanting more.

    Andy...

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    If you're feeling frustrated because you've hired sales leaders who just can't seem to drive the results you need, you’re not alone! You may have tried hiring based on impressive resumes and experience, only to find that they don't quite fit the stage of your company's growth. Instead of seeing improved sales team performance and company growth, you may be experiencing turnover, missed targets, and a lack of cohesion within your sa...

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    Have you heard the myths about leadership that might be holding your organization back?

    Myth 1: Leaders are born, not made.

    Myth 2: A strong leader must always be in control.

    Myth 3: Leadership is a solo act.

    Our guest, Patrick Nora, will share the truth about leadership in shaping organizational success.

    Patrick Nora, President of Boon Edam USA, brings over 25 years of experience in the security and infrastructure indus...

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    Does it sound familiar to constantly seek new growth opportunities but struggle to achieve sustainable results? You may have been told to focus solely on increasing sales without considering the underlying factors that drive sustained growth. This approach can lead to short-term gains but ultimately results in a lack of consistent, long-term success, leaving you feeling frustrated and unable to achieve your business goals.

    Meet ...

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    Does this sound familiar? You're working hard to generate leads and boost sales, but you're not seeing the results you want. You may have been told to simply increase your marketing efforts without truly understanding your audience. This ineffective action can lead to wasted resources, missed opportunities, and frustration as you struggle to see the growth you desire.  

    In this episode, you will hear more about:

    • PeopleLinx ...

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    In the world of growing companies, there's always the potential for unexpected twists that can change the course of a business. Picture this: a young professional, facing budget constraints and technical challenges, experiences a pivotal moment that leads to a groundbreaking realization. The twist in his journey ignites a passion within him and lays the foundation for a revolutionary approach to facilities management software.

    I...

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    Join us as we discuss the journey of achieving sustainable growth, as Ed and James, your passionate hosts, lead the charge in implementing actionable strategies with realistic goals, all while navigating the irony of celebrating small wins in the pursuit of grand success. 

    Growth is a journey. It's not overnight. It's not like 'follow these steps and suddenly you're successful'. It's about the small victories. - Ed

    In this epi...

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