7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
Episodes
Most brands start their content strategy backward, chasing keywords and algorithms instead of starting with what customers are actually saying. In this episode, Greg Shuey flips that approach, walking listeners through how to build a content strategy led by real customer insights. When brands use the voice of the customer as their foundation, their relevance, conversions, and SEO rankings all improve.
Greg outlines a framework for t...
In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis is slow, subjective, and prone to bias, while AI can quickly process thousands of co...
Most small and mid-sized eCommerce brands believe customer research is out of reach... something reserved for giants like Nike or Lululemon with six-figure budgets and entire insights teams. But as Greg Shuey explains in this episode of Seven Figures and Beyond, the reality is that understanding your customers doesn’t have to be expensive or complicated. With a few smart tools, the right questions, and a willingness to listen, any ...
Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and uninspired listicles that never rank, never get indexed, and never drive revenue. Brands either waste money on content that looks good on paper but provides no value, or they half-commit...
For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when resources are limited. He explains that many founders reach this “weird middle stage” where they’ve proven product-market fit but lack the budget or bandwidth to run multiple channels effectiv...
Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t afford to leave those answers to random review sites, Reddit threads, or AI hallucinations. Buyers at this stage have their wallets out—they just need clarity and confidence to make the right de...
Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikTok, Instagram, and AI tools such as ChatGPT, mean that customers often bypass Google ...
The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or relying on keyword-based search, shoppers will describe exactly what they want in plain ...
In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to either lean into value-driven pricing or premium experiences with emotional resonance. He ...
Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ranking for keywords is no longer enough. Greg breaks down how visibility is shifting fr...
In this episode of the Seven Figures and Beyond podcast, Greg Shuey confronts the recurring claim that “SEO is dead,” a narrative fueled by social media hot takes and fear of evolving search technologies. He argues that this perspective is not only misleading but harmful, especially for early-career marketers and brand owners who might make impulsive decisions based on clickbait rather than data. Drawing from over two decades of SE...
In this episode of the Seven Figures and Beyond E-Commerce Marketing Podcast, Greg Shuey sits down with Izzy Rosenzweig, CEO of Portless, to explore how e-commerce brands can regain control of their cash flow and inventory in an increasingly volatile global market. Izzy shares his evolution from running a brand dependent on traditional supply chains to building Portless—a next-gen 3PL that enables brands to ship products directly f...
In this episode of Seven Figures and Beyond, Greg Shuey sits down with Ben Sharf, co-founder of Platter, to challenge the conventional thinking around what it actually takes to build a high-converting eCommerce storefront. Ben shares the origin story of Platter—how his pivot from a promising hockey career and a corporate consulting role during COVID led to launching a tech-enabled agency that has built over 150 Shopify storefronts....
Direct-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of practical tactics for optimizing AOV—starting with smarter bundling strategies rooted in actual customer behavior. By leveraging tools like Shopify’s “items bought together” report, brands c...
In this episode of Seven Figures and Beyond, host Greg Shuey welcomes Greg Shugar—founder of The Tie Bar and owner of Beau Ties of Vermont—for a timely and eye-opening discussion on how newly imposed tariffs are threatening the future of small and mid-sized DTC brands. With tariffs on Chinese imports surging to as high as 145%, Shugar explains that these aren’t just duties—they’re effectively embargoes, crippling supply chains and ...
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Instead, she explains how many brands and agencies misuse PMax by failing to exclud...
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Kevin Indig, a seasoned growth advisor who has worked with top brands like Shopify, Reddit, and Dropbox. Their conversation dives into the need for eCommerce brands to expand beyond Google and traditional social media, leveraging alternative channels such as YouTube, Reddit, and online communities. Kevin explains how Google’s evo...
In this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey into eCommerce and why many brands mistakenly view CRO as an advanced strategy rather than a foundational necessity. He introduces the intersite funnel framework, a method for breaking down conversion s...
Selling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Studio, to break down what makes it unique. Rivkie explains that when customers are making a significant investment—whether it’s luxury furniture, premium strollers, or custom cabinetry—they’re ...
Navigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that sellers face. With over a decade of experience in e-commerce, Robyn shares how compliance issues and inventory mismanagement can derail even the most promising Amazon strategies. She explains that while Ama...
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