The Digital Remodeler

If you're a remodeling contractor who thinks your general liability policy covers everything — this episode is going to change how you see your insurance program.

In this episode of the Digital Remodeler podcast, host Carl sits down with Rich Tygett from IC Insurance Solutions, an insurance broker who has spent over 20 years working exclusively with general contractors. Rich breaks down the real gaps most contractors ...

Let's be honest — referrals are great, but they're not a marketing strategy. They're a byproduct of your past success, not a system for future growth. If you're a remodeling contractor doing $500K or more a year and you're still relying mostly on word of mouth, this video is for you.

In this episode, we break down exactly how to build a winning marketing plan for your remodeling business — one that...

Are homeowners deciding to hire your competition before they ever call you? In this episode, Carl Willis (CEO of Remodeling Marketing Team) breaks down exactly how established remodeling contractors can use YouTube Shorts and long-form video together to dominate local search, build trust at scale, and shorten their sales cycle — without expensive production or becoming a full-time content creator.

If your remodeling busine...

Stop waiting months to build trust. Learn how influencer partnerships can accelerate growth for your remodeling business.

Most remodeling contractors don't struggle because they lack skill—they struggle because building trust takes time, and homeowners are more skeptical than ever. In this episode, we break down how influencer partnerships work as a trust accelerator inside a well-built marketing ecosystem.

What You'll Lear...

Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trust your brand before they ever contact another contractor.

Why Facebook Ads Work Differently for Remodelers

Most contractors fail with Facebook advertising because they treat it like Google Ads—...

Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that only works when your business systems are dialed in.

In this episode, you'll discover exactly when Google Ads makes sense for remodeling contractors generating $500K+ ann...

Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets.

In this inspiring contractor growth story, Mike shares the raw truth about scaling a trades business—from that first installation using a neighbor's truck to managing 30+ vehicles and leading $10 million+ commercial projects whi...

Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 2025's machine-learning driven landscape.

In this episode of the Digital Remodeler podcast, John shares over a decade of Google Ads expertise specifically for remodeling contractors generating $500K+ in annual revenue.

Lear...

Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you.

Carl Willis, CEO of Remodeling Marketing Team breaks down exactly what's working right now and what you need to focus on to stay competitive.

Here's What You'll Learn:

The AI Revolution – Google G...

The way homeowners find remodeling contractors has changed forever. Are you ready for AI search?

In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you think about digital market...

When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What if this becomes a disaster?

In this episode, we dive deep into the psychology of home remodeling and reveal how understanding the emotional drivers behind buying decisions is where ...

If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity.

In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platform...

Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors.

Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qualified leads while maximizing ROI.

W...

Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution.

In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned.

THE HARD TRUTH ABOUT MISSED CALLS:

• 75-80...

Episode Description:

There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table.

Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable, eco-friendly solutions without compro...

What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most.

In this episode, Chris reveals the systems, strategies, and hard-earned lessons that took his business from ...

Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing.

In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors are using to double their lead volum...

Episode Description

A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now.

Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting, you're already behind. Learn ho...

Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead?

In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook...