Nobel Podcast

From SDR to CRO, scaling a new market to €5M ARR, and building a high-performance revenue engine; in this episode of The Nobel Podcast, we sit down with Maaike, Chief Revenue Officer at Leadinfo.

Maaike shares her journey from starting as an SDR to becoming CRO in just 10 years including how she launched and scaled Leadinfo’s German market from scratch with minimal budget, built a partner-driven growth engine, and later trans...

In this episode, we talk to Lotte Welten, CEO & Founder of Selection Lab, about her journey from early startup struggles to building a fast-growing SaaS company.

Lotte shares practical lessons on scaling sales, hiring the right people, moving into enterprise deals and creating real momentum. We also discuss the realities of balancing leadership with family life and how AI is shaping the future of recruitment.

Enjoy this brand n...

In this episode of The Nobel Podcast, we sit down with Sohrab Hosseini, founder of Orq.ai and one of the leading voices in the European AI ecosystem.

We discuss how Orq.ai is scaling rapidly, the go-to-market strategies behind its growth, building partnerships that unlock enterprise sales, and why AI is reshaping the future of commercial teams. Sohrab also shares his insights on fundraising, analyst relations, hiring in the age of ...

🎙️ From Starter to SaaS Rising Star: Nike Pucci on Building a B2B Brand

In this episode of the Nobel Podcast, we sit down with Nike Pucci, a fast-rising content marketer at Contentoo and SaaS Award nominee, to unpack how she built real impact in just a few years.

From running content and brand with a tiny team to building a podcast and creating campaigns that actually drive leads; this episode is packed with practical insights for...

In this episode of the Nobel Podcast, we sit down with Nicoline Bredt, Senior Partnership Manager at Ingrid, to explore what it really takes to build and scale a successful partnerships function in a fast-growing SaaS company.

Nicoline shares her journey from working with digital agencies to leading both agency and technology partnerships across multiple regions. She dives deep into how to build a partner ecosystem from scratch, wh...

In this episode of the Nobel Podcast, we sit down with Jeffrey Roest, Senior Account Manager at Kaseya, to uncover how a recent graduate is already outperforming targets and building a strong foundation for a successful sales career.

Jeffrey shares his journey from starting a recruitment business during his studies to stepping into the world of cybersecurity sales—without even fully knowing what to expect. Within a short time...

In this episode of the Nobel Podcast, we sit down with Koen de Groot, Commercial Director Europe & Partner @WP SEO AI, who helped scale one of Europe’s fastest-growing SaaS companies from zero revenue in a new market to a high-performing sales machine.

We dive deep into the real story behind the growth: starting alone at a kitchen table, making 100+ cold calls a day and building a team that now generates 1000+ SQLs per mo...

In this episode of the Nobel Podcast, we sit down with Georgi Furnadzhiev, a Rising Star nominee for our upcoming SaaS Awards and co-founder & CEO of Signalbase.

We dive deep into how he went from building a community at Growth Syndicate to launching his own SaaS company, and how signal-based go-to-market strategies are changing the future of sales.

Expect practical insights on:

• Building a high-quality community

• Turning...

In this episode of the Nobel Podcast, we speak with Bart, co-founder of Presspage, about 15 years of founder-led sales, scaling to 300+ enterprise clients, and successfully exiting the business.

Bart shares his journey from selling vision in the early days to navigating 6–9 month enterprise procurement cycles with global brands. We explore the reality behind enterprise SaaS sales, why founders struggle to scale commercial tea...

How Do You Build Revenue-Driving Partnerships at Scale?

In this episode of The Nobel Podcast, we sit down with Bart Hendriksz, Lead of Technology Partnerships at Mollie, one of Europe’s fastest-growing payment service providers.

Bart shares behind-the-scenes insights on building and scaling partnership teams across Europe; from turning early-stage chaos into structured, revenue-generating operations to navigating the complexi...

How Do You Win in Enterprise Sales with Consistency, Multithreading, and Craft Mastery?

In this brand-new episode of The Nobel Podcast we sit down with Feddo Timmerman, Business Development for Nordics & Benelux at Altura, who is on track to close the year at an impressive 120% of quota.

Feddo breaks down the habits, tactics and mindset behind his consistent success in enterprise sales; from building a predictable pipeline to n...

In this episode of the Nobel Podcast, Vladan sits down with Diederik Smit, Head of Sales at Temper, to discuss the key differences between platform sales and software sales, how to sell a vision instead of just features and what it takes to build a scalable, high-performing sales organization.

Diederik shares how his team won the SPICED Award for Growth Acceleration, how he implemented the Winning by Design SPICED methodology acros...

Building Scalable Sales Engines with Richard Schenzel from Atscale In this episode, we dive deep into the future of sales with Richard, founder of Atscale. Together, we explore how BDRs (Business Development Representatives), AI, and scalable sales systems will evolve in the coming years.

Richard shares his experience helping VC and PE-backed companies build high-performing sales organizations, conduct commercial due diligence, a...

In this episode, we sit down with Rehman Abdur, co-founder at Saber and a sales veteran with over 15 years of experience across the globe. From Bahrain and Berlin to Amsterdam and Bucharest. Rehman was one of the first sales reps at MessageBird, climbed the ladder with six promotions in five years, and eventually became VP of Sales for EMEA before founding his own company, Saber a sales intelligence platform helping reps close...

In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team. Chapters: 00:00 - Introduction & Guest Background 00:27 - The Story Behind Cruit 01:46 - Thijs’ Jou...

In this episode of the Nobel Podcast, we welcome Patrick Wittenberg, VP of Sales for EMEA & APAC at Docker. With nearly two decades of sales experience at leading tech companies, Patrick shares his journey of scaling Docker’s commercial team from just 5 to 70 FTEs and driving revenue growth across international markets.

Patrick opens up about:

• Building and leading high-performing global sales teams

• How Docker...

What does a Partnership Manager really do? 🎙️ In this episode, Sandra Mittica, Partnerships Nordics, Benelux & Strategic Alliances at Deel, shares her journey, explains different partnership types, and reveals how she hit 258% of her quota while managing multiple regions. A must-listen for anyone in sales, partnerships, or business development.

In this episode, we talk with Sandra Mittica, Partnerships Manager at Deel, about h...

Discover how Billy Grace is using AI to transform marketing, freeing creatives from data overload and giving them the space to focus on what truly matters. In this episode of the Nobel Podcast, we sit down with Mitch Voskuilen, CEO and founder of Billy Grace. Billy Grace is a fast-growing scale-up that has built an AI-driven marketing platform with a clear mission: to free marketers from endless data and give them back the space f...

In this episode of the Noble Podcast, we welcome Koen Stam, one of the most energetic and inspiring sales leaders in the SaaS industry. From growing up in an entrepreneurial family business, to founding his own SaaS startup in 2015, to taking on leadership roles at Teamleader, 24sessions (later acquired by MessageBird), and now Personio, Koen has built an outstanding track record in scaling SaaS companies, driving revenue growth, a...