Social Media Money Makers
Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator. Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial “just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following. With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business. Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.
Episodes
In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram (@instagramforbusiness). We talk about what it actually takes to win on Instagram today, from the biggest mistakes he sees creators and brands making, to the mindset shift every entrepreneur needs in order to succeed online.
Thomas share...
In today's episode, I sit down with Pat Flynn (@patflynn 106k), an OG in the world of online entrepreneurship and podcasting, to talk about what it really takes to build a thriving audience and business. Pat shares his journey from being laid off as an architect to launching a massively successful online brand, breaking down the principles behind his bestselling book Superfans and his upcoming book Lean Learning.
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In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy.
I also share my take on the future of live shopping on Instagram and how it could be a game c...
In today's episode, we dive into the world of print on demand and how entrepreneurs can create and sell physical products without needing massive warehouses or upfront inventory costs. This episode is a little different from our usual focus on digital products, but it's an incredible opportunity for anyone looking to add an extra revenue stream to their online business.
Our guest, Adrian Vonarx (@ecomlegendsacademy), is an expert i...
In today's episode, I dive into the journey of Ian Grant (@vermontdogtrainer 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understan...
In today's episode, I answer your advanced social media question that you submitted through Instagram!
We dive into nuanced strategies for priming your audience before a launch, effectively running ads for an engaged organic audience, and preparing for a potential influx of creators to platforms like Instagram and YouTube in case of a TikTok ban. I also share insights into overcoming challenges as a long-time content creato...
In today's episode, you're interviewing me! I’m answering your questions to wrap up the year with insights and actionable advice for content creators and entrepreneurs. You’ll learn how to navigate algorithm changes during dips in engagement, whether around the holidays or any time of year, and why consistency matters. I also share practical tips for improving SEO by using audience-relevant language and keyword research tools.
We d...
In today's episode, I speak with Maria, an incredible content creator and pediatric physical therapist (@DeveloBaby 375k). Maria has grown three Instagram accounts, each in a different language, with over 50,000 followers each—her English account alone boasting over 375,000 followers. We dive into how Maria stands out in a crowded niche by sharing evidence-based, practical advice for parents and building trust with her audience...
In today’s episode, I’m joined by Lo (@stanforcreators 100k), the face behind Stan’s social media and someone who’s played a key role in growing the brand’s Instagram to nearly 100,000 followers in just over a year. Lo shares the strategies that helped the account skyrocket, from the importance of adapting content formats to what’s working now on Instagram, like B-roll videos with text and storytelling-driven hooks.
We also dive in...
In today's episode, we dive into two of the most important strategies for online entrepreneurs: creating multiple streams of income and generating passive income. I’m joined by Amanda Schonberg, owner of Baking for Business (@bakingforbusiness 60k) and a culinary arts graduate with an inspiring journey of resilience and success. Amanda shares how her personal experiences shaped her entrepreneurial path, from managing bakeries to la...
In today's episode, I sit down with Nicole Simone , the inspiring founder of Redemption Paws (@redemptionpaws 44k), a Canadian dog rescue organization that has saved over 4,000 dogs since its inception.
We dive into the role of social media in building and growing Redemption Paws, with over 40,000 followers supporting the cause. Nicole discusses the strategies behind crafting authentic, share-worthy content that resonates, from ca...
In this episode, I sit down with Casey and Megan of Marriage 365, who have built a brand with over half a million followers on Instagram and generated eight unique streams of income. They share their journey from the early days of their business, which started as a mission to help couples, to their current success, including their app, books, and membership services. Casey and Megan provide insight into the slow-and-steady growth o...
In today's episode, I have an incredible conversation with Aimee (@utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence.
Aimee breaks down the five key types of shareable content that drive engagement, explains the importanc...
In today's episode, I talk with Helen (@frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearl...
In today's episode, I sit down with Dr. Tracy Dalgleish (@drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on r...
In today’s episode, I’m joined by Kelly Leardon (@walk_like_warriors 1k), a business coach who recently hit nearly $30,000 in revenue with under 1,000 Instagram followers. Kelly proves that a massive following isn’t necessary for big sales and shares the strategies she used to launch her group program successfully.
We dive into her step-by-step process, including her pre-launch seeding tactics, the role of consistency in her In...
In today's episode, I chat with Kristen Coffield (@kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand.
Kristen shares her inspiring story of consistency, t...
In today's episode, I sit down with Tam Milledge, an inspiring teacherpreneur who's built a thriving online business while navigating the ups and downs of content creation. Tam shares her unique journey of steady growth on Instagram, amassing over 100,000 followers without ever going viral. We dive into the strategies that have been key to her success, including the power of consistency and how she leverages DM automation to boost ...
In today's episode, I have a fantastic conversation with Heather (@thefairytalefoodie 115k). Heather has built an impressive following of over 100,000 by creating whimsical, themed “dinner and a movie” nights, often inspired by Disney. We dive deep into her journey, from experimenting with different content to finding her niche that combines elaborate themed meals with a dash of magic.
We discuss how she broke out of a plateau and ...
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