Beyond The Sets And Reps - A Fitness Business Podcast
If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)... Then this is YOUR podcast! Hey there, I’m Brandi Clark and I’ll show you simple ways of starting, growing and marketing your fitness business so you can find and enroll more clients organically using social media. We’ll break down marketing for fitness and weight loss businesses, social media content creation, online programs, course creation, social media strategy, finding more clients and keeping your clients longer so you can live a life without hassle This show is perfect for you if: You’re an instructor, personal trainer, or gym/studio owner looking to grow. You train in-person, online or have a hybrid training model. Need help with social media, increasing engagement, consistent content creation, list building, automations and growth in the fitness industry. You’re looking for a fitness business podcast with real talk from a real person who is really doing it. Here is how I can help you now: 30 Ways To Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Content Ideas For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Be sure to connect with us on the socials: Facebook https://www.facebook.com/brandi.b.clark.9/ Instagram: @themessyhairmillionaire
Episodes
In this episode of Beyond the Sets and Reps, Brandi Clark, aka the Messy Hair Millionaire, highlights the critical difference between productivity and busyness, urging listeners to evaluate their daily tasks for income-generating actions. Brandi shares practical strategies to enhance productivity and encourages the audience to track their time to identify what drives revenue. Tune in for actionable insights that will help you trans...
If you've ever caught yourself saying, “I hate sales,” this episode will hit home in the best way. Brandi pulls back the curtain on what really makes coaches avoid selling: it’s not the offer...it’s the pressure. Inspired by a client coaching call and her own raw experience being pushed into a $25K sale, Brandi breaks down the exact mindset shift that flips selling from sleazy to service.
This is your official permission slip to di...
In this raw and honest episode of Beyond the Sets and Reps, Brandi Clark pulls back the curtain on a season in her business where she came dangerously close to quitting. After making major changes to her sales system—including shifting to weekly live webinars, adjusting pricing, and running paid ads—things initially worked… until they didn’t.
Brandi shares how rising ad costs, declining lead quality, low webinar show-up rates, and ...
It’s Episode 100, baby! 🥳 In this milestone episode, Brandi Clark reflects on the unexpected evolution of her business, her podcast, and her purpose. She opens the vault on how Beyond the Sets and Reps started (with messy audio and big dreams), why her lashes almost killed her content strategy, and how a random Facebook post about brides changed her business forever. This episode is full of raw, funny, unfiltered storytelling that...
Brandi kicks off 2026 with a mic facing the wrong direction and a message that hits harder than ever: follow-up is the skill that will separate broke coaches from booked coaches this year. In this episode, she shares how NOT following up cost her $390,000 in 2023, the simple steps she’s using now to prevent that in 2026, and how AI + human touch can be the ultimate power combo for fitness pros.
Text me: 208-974-4919
How I Made ...
BEST OF 2025!:
Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur. Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump." This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content cate...
BEST OF 2025! In this throwback episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content.
If you've been feeling stuck posting consistently without seeing engagement, commen...
96. Do This Now So You Can Enroll New Clients This January! My 4 Step Process Complete With Timeline
In this no-fluff, tactical episode, Brandi Clark breaks down her exact four-step process for enrolling a flood of new clients in January...complete with timelines leading up to the new year. She gives dates, steps, and scripts to help you create buzz, re-engage your audience, and turn likes into leads. Whether you're a fitness coach, weight loss coach, or health pro, this episode shows you what to post, when to post it, and how t...
Brandi Clark pulls back the curtain on how she actually organizes her week as a busy mom, wife, and fitness business mentor.
If you’ve ever sat down to “work” and found yourself drowning in sticky notes, randomly scrolling social media, or feeling guilty for always being on your phone, this one is for you. Brandi walks you through the simple structure she uses to create focused work time, protect her home as a sanctuary, and still ...
In this episode, Brandi is calling you out (with love 💗) on the real reason your fitness or coaching business isn’t making the money you want: it’s way too complicated.
If you’ve got 7 different programs, random challenges, cute-named resets, and still no consistent income… this is your wake-up call.
Brandi breaks down her 5×1 Method for simplifying your business so you can finally build something profitable, scalable, and way les...
In this episode, I’m diving into something that might ruffle a few feathers (don’t worry, they needed ruffling anyway): the difference between being a boss and being a leader.
I recently sat on a “Women in Leadership” panel at a conference… and let’s just say the conversation swerved hard into “boss” territory real quick. Add in a real-life run-in with a narcissistic business owner (no names, don’t even ask 👀), and it was the perf...
If you’ve ever felt awkward, anxious, or straight-up ashamed to say the price of your program out loud, this one’s for you.
In this real, raw, and empowering episode, Brandi Clark gets brutally honest about the emotional blocks that stop coaches from selling with confidence. She shares personal stories (including her very first $97/month offer and a manipulative $25K pitch she experienced) and breaks down the exact shift that took ...
In this episode of Beyond the Sets and Reps, host Brandi Clark shares essential lead generation strategies for fitness businesses. Celebrating nearly 12,000 downloads, she highlights the importance of aligning lead magnets with client needs and introduces the revamped, accessible Six Figure Framework program. With actionable tips on client relationships and marketing, Brandi inspires listeners to elevate their fitness business. Tun...
In this powerful and transparent episode, Brandi Clark opens up about one of the biggest shifts in her business to date, burning down her $5,000 high-ticket offer and replacing it with a more accessible, scalable pricing model that’s changing everything.
She dives deep into:
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What triggered this bold decision.
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How it’s actually creating more revenue and more impact in her business.
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Why your pricing structure could be the k...
In this high-energy episode, Brandi Clark, akaThe Messy Hair Millionaire, breaks down the three critical shifts she’s making in her business heading into 2026. As she steps boldly into a new era of growth, Brandi gets real about scaling, paid ads, weekly webinars, and why she’s completely transforming how she serves fitness professionals and online coaches.
If you’ve been feeling stuck trying to grow your business organically, tire...
In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success. Throughout th...
In this episode of "Beyond the Sets and Reps" podcast, host Brandi Clark, the "Messy Hair Millionaire", dives deep into the art of authentic communication in the fitness industry. Whether you're a seasoned entrepreneur or just beginning your journey, Brandi reveals how the way you interact with potential clients can significantly impact your enrollment and retention rates. As a multi-faceted fitness professional, group instructor, ...
In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal ...
In today's episode Brandi Clark shares why she is changing the podcast drop date and invites you to also look at what your doing that is no longer serving you.
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Brandi pulls back the curtain on her full journey—from a 19-year-old battling bulimia to group fitness instructor, gym owner, and ultimately a multi–six-figure online business mentor working part-time from home in Kentucky. She shares the pivotal moments that changed her life: discovering group fitness, buying and exiting brick-and-mortar gyms, stumbling into the bridal niche through a single Facebook comment, and building her busi...
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