Endless Customers

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.

This isn’t a story...

Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts.

This isn’t theory. Ed walks through the systems, tools, and mindset shifts that helped Opes 10x their reve...

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.

This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex...

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content eng...

Ep.101 -  Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what...

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago.

This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content i...

Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something differe...

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blo...

Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figur...

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episod...

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking...

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to ...

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI s...

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wro...

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strate...

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions.

Highlights Include:

• Why "Contact Us" shoul...

Read more