The Social Commerce Collective
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content. Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time. From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce. Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
Episodes
On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.
Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.
From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.
On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.
Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!
Check out Kylah on TikTok at @Lifewkylahmei
In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.
Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.
Jake & Bora discuss:
- Why Creators Drive So Much of the Success on TikTok Shop
- How to Master Every Step in the Creator Outreach to Sign-On Process
- How to Ge...
In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI.
Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond.
Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator engine.
Inte...
Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.
On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.
Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.
We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.
On today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI.
Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level.
As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amazing resource for ...
On today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi.
MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael.
A brand that started in his garage as a side project has evolved beyond his wildest drea...
On today's episode we welcome a Musical.ly icon and TikTok Original Gangster:
Amanda's Mom
Apart of Gen X, she represents an unseen but highly active demographic on the platform: The Moms of TikTok.
This demographic has become increasingly popular and are the biggest shoppers of TikTok Shop by and large.
Interested in working with us? Reach us at: www.trndsttrs.com
On today's episode we welcome a fellow Trndsttr in Raven Reed.
Raven Reed is a rockstar account manager managing some of the best brands on TikTok Shop with a background as a full-time influencer and tiktok shop affiliate.
Raven and Amanda explore how to build community on platform, tap into this community to launch new products, and the impact of livestreams on TikTok Shop!
On today's episode of the TikTok Shop Show we welcome Pearl Lamborn!
Pearl is a long-time TikTok influencer and active TikTok Shop affiliate that has been at the top of the affiliate charts for months!
Amanda and Pearl discuss what its like to be a TikTok Shop affiliate, how she selects her brand partners, and what brands can do better in their outreach!
- TikTok: https://www.tiktok.com/@pearly.waves
- Instagra...
On this week's episode we welcome Anna Johnson. The head of social media for Trndsttrs, overseeing the TikTok accounts of more than 50+ brands.
We dig into exactly how organic content and social media efforts can translate to not only attention; but bottom-line sales in TikTok Shop.
Strap in!
On today's episode we welcome Natalie Jurado, the long-time content creator and founder of Rooted In!
Rooted In is an innovative wellness brand forging the future of daily moisturizers; and making plenty of waves all over TikTok Shop!
In addition to Natalie's role running the brand, she's also the main face to its TikTok page and her own dedicated TikTok account!
https://berootedin.com/
On today's episode we welcome a partner and ally in the trenches with Trndsttrs shaping the TikTok Shop ecosystem. It's none other than TikTok Shop's go to shipping partner: ShipBob.
We welcome ShipBob's Senior Partnerships Manager, Margaret Glavey - a true TikTok Shop OG.
Strap in and learn all things TikTok Shipping, 3PL, and the logistics that make it all work!
https://www.shipbob.c...
On today's episode we welcome Emily Harpel, the founder of one of TikTok Shop's first brands to launch in the United States: Art of Sucre.
Within days of launch, Art of Sucre quickly became one of the top selling brands on the platform and that holds true nearly a year later.
https://artofsucre.com/
Today we welcome Tiffany English, the co-founder of one of TikTok Shop's most successful brands: Happiest Hour.
Tiffany shares her customer centric strategy and authentic approach to content creation that has guided their success in TikTok Shop.
More details about the brand can be found at: https://happiesthour.com/
Welcome to our first official episode featuring co-hosts Amanda Johansen and Jake Bjorseth.
On this episode we share the 101 on all things TikTok Shop and dive into the high level of how brands are winning in this ecosystem.
Please share, subscribe, etc... we need all the attention we can get!
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