The Trendsetter - TikTok Shop & Creator Marketing
The Trendsetter is the go-to show for marketers, founders, and creators shaping the future of commerce through content. Hosted by the Jake Bjorseth and the team behind Return On Creators, we dive deep into the stories, strategies, and insights of those building the social commerce economy... one video, one product, and one partnership at a time. From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce. Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
Episodes
Part two of Jake's series with Amy Leffingwell (Upmarket Digital) picks up where the Closed P&L Problem left off and gets into the mechanics of what TikTok Shop is actually for. Amy walks through cash multiplier as the working substitute for LTV, the math that decides how many CAC dollars a brand can afford to spend, and the diagnostic she runs when brand P&Ls look off. Jake makes the case that TikTok Shop only works when i...
Most brands are measuring TikTok Shop, Meta, and Shopify like three separate businesses. Then they wonder why the math never works.
That's the closed P&L problem: channels measured as monoliths in an era where the consumer is anything but.
In part one of a multi-part series with Amy Leffingwell, founder of Up Market Digital and one of the few people in performance marketing who thinks like a CFO, we get into why contribution marg...
Think you're ready for TikTok Shop's Q4? Think again.
As Kevin & Jake enter their fourth Q4 in the TikTok Shop ecosystem this duo has been there and done that. But in a platform evolving new rules and optimizations every 90 days... it's not as simple as copying over the learnings from last year.
Kevin covers his mental model for Q4, a window that drives 50%+ of his brand's annual sales. How do you optimize promos for typical ecom...
This one runs deep on merchandising and product innovation built specifically for the channel: why the best operators price higher on TikTok Shop than on their own site, why you don’t actually own the customer you just sold to, and why the halo effect only works if you force the action toward a customer who was ever going to come back. Kevin breaks down how ChocBox turned a throwaway moment on a live stream into an entirely n...
For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is.
Matt is the founder of Common Shelf, helping modern CPG brands grow through off-price retail without sacrificing brand equity. Sound familiar?
The parallels between TikTok Shop and this rising retail lane of "off price" speak to a consumer market vastly misund...
On today's pod I'm joined by a long-time TikTok Shop operator, Sohun Sanka.
Sohun has been a day one player in TikTok Shop on the brand side, software side, and now with this own venture: Clankers - A consultancy working with top brands and agencies to deploy their own AI Operating System.
Together we explore the real use cases of AI inside top brand operations today. How brands are using AI to find the right creators, connecting the...
ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves.
Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original TikTok Shop CPG brands.
Kevin tells the real version of the story: a brand his wife started, the decision to leave his corporate job and go all-in right after they got married and found out she was ...
You're (probably) using AI wrong.
If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for:
Human Thinking.
This week I shared the lean AI Stack our team uses across some of the best performing consumer brands on the planet, and our fundamental philosophy that has led here.
Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop.
Athletes > Specialists
Want more insight? Email jake@thesugaragency.com for any questions!
Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment.
Why does SKU consolidation matter?
How does the integration and listing optimization work?
How should I think about cataloging?
That and more covered on today's pod!
On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.
Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.
From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.
On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.
Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!
Check out Kylah on TikTok at @Lifewkylahmei
In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.
Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.
Jake & Bora discuss:
- Why Creators Drive So Much of the Success on TikTok Shop
- How to Master Every Step in the Creator Outreach to Sign-On Process
- How to Ge...
In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI.
Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond.
Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator e...
Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.
On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.
Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.
We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.
On today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI.
Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level.
As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amazing resource for macro aff...
On today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi.
MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael.
A brand that started in his garage as a side project has evolved beyond his wildest dre...
On today's episode we welcome a Musical.ly icon and TikTok Original Gangster:
Amanda's Mom
Apart of Gen X, she represents an unseen but highly active demographic on the platform: The Moms of TikTok.
This demographic has become increasingly popular and are the biggest shoppers of TikTok Shop by and large.
Interested in working with us? Reach us at: www.trndsttrs.com
On today's episode we welcome a fellow Trndsttr in Raven Reed.
Raven Reed is a rockstar account manager managing some of the best brands on TikTok Shop with a background as a full-time influencer and tiktok shop affiliate.
Raven and Amanda explore how to build community on platform, tap into this community to launch new products, and the impact of livestreams on TikTok Shop!
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