Figure 8

Figure 8

Conversations with women entrepreneurs about the best and the most difficult parts of growing 7- and 8-figure businesses and chasing our Big Gorgeous Goals. You can find Julie's book, Big Gorgeous Goals, and the brand new companion workbook at www.julieellis.ca/book

Episodes

November 13, 2025 30 mins

The Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

We mark 51 episodes of Figure 8 by pausing to extract five powerful lessons from fifty conversations with women who scaled, exited, and reinvented. We share what changed for us, why belief work precedes strategy, and how purpose and profit move together when you lead in public.

You can grab your Big Gorgeous Goals book and workbook bundle here!

Lov...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Tracey Lundell shares her journey from banking to entrepreneurship, revealing how she built a wealth management company that breaks industry norms while providing better client service.

With 30+ years of expertise in finance strategy, Tracey helps women investors and entrepreneurs navigate the complex world of wealth by building smart fut...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Tarra Stubbins shares insights from her journey managing rock stars to founding Take it Easy, a company providing executive assistants and chiefs of staff to entrepreneurs looking to scale their businesses.

Tarra Stubbins is the founder of Take It Easy Group, a team of elite fractional Executive Assistants and Chiefs of Staff helping high...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Casey Carroll shares her entrepreneurial journey through nonlinear career paths, balancing multiple businesses, and creating transformative experiences for clients through her holistic approach to business and branding.

Casey Carroll (she/her) is an entrepreneur, business strategist, communications professional, and hospitality expert ded...

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September 18, 2025 32 mins

Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Jennifer Devine shares her journey from controller at a commercial real estate development firm to owner of an accounting and technology solutions business that provides outsourced accounting services to clients.

Jennifer Devine is a highly accomplished Certified Public Accountant (CPA) with over 25 years of experience in the accounting a...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Sarah Michelle Boes created and sold a multi-million dollar nurse practitioner test prep company before turning 30, only to face her newborn daughter's heart condition diagnosis just weeks after the acquisition. Her journey reveals how entrepreneurial success and personal crisis can intersect, forcing a profound reevaluation of what...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! 

Jennifer Yeh, COO of Shoott, transformed her startup photography business from $800K to over $10M in revenue in just six years by expertly connecting photographers with busy families. She shares her journey of pivoting from targeting influencers to serving moms, navigating major challenges like iOS privacy changes, and maintaining company values while ...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Lori Rogers, president and co-founder of Rogers Marketing, shares her journey of implementing positive practices to overcome overwhelm and transform her business approach.

Lori is the president and co-founder of Rogers Marketing, a muilti-million-dollar woman-owned business.  For 25 years, she and her team have cultivated customer relatio...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Dr. Joan Fallon shares her journey from clinical practice to founding Curemark, a biotech company developing novel therapies for Autism based on her discovery of enzyme deficiencies in children with the condition. Her innovative approach challenges traditional pharmaceutical development by addressing the physiological root causes of Auti...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Shari Cedar's remarkable career pivot reveals how seemingly unrelated skills can become your greatest business assets. In this episode of Figure 8, we discover the unconventional journey from TV production to becoming CEO of AK Building Services-- a major commercial janitorial company in Florida that Shari co-owns with her husband M...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Amber Briggle shares her inspiring journey from hands-on massage therapist to CEO of Soma Massage Therapy, a business that has grown to two locations grossing over a million dollars annually with plans to franchise nationwide.

Amber Briggle (she/her) is the founder and CEO of Soma Massage Therapy, which was recently voted Best Pain Manage...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Denise Bedell shares her journey pivoting from media to entrepreneurship as the founder of Content Innovo, helping businesses share their content and tell stories worldwide.

Denise is an EPPY-nominated journalist and editor, who has been telling the stories of global companies and public institutions for 20+ years. She is a regu...

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Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.

Ania Aliev shares her journey of entrepreneurship through acquisition, transforming Life Support Systems from a paper-based business into a digital operation with growth potential. Her story demonstrates the importance of careful change management and maintaining mission-critical services while modernizing operations.

Ania, a Trinity Coll...

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Julie's brand new Big Gorgeous Goals: Official Workbook is here! Order your copy today.

Fabienne Fredrickson shares how solo business owners can make powerful impact with their work while creating time for rest, joy, and pleasure. She reveals the framework she used to grow her business by 538% in just three years.

For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow, then scale t...

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Entrepreneurs, listen up. Amplify Your Voice 2025, the financial edition is where you need to be. Brought to you by Canadian Small Business Women, a place for entrepreneurs to find the resources to take their businesses to the next stage. You'll learn from incredible keynote speakers and leave feeling more confident about your financial future. From getting clarity on building your stock portfolio to real estate investment, th...

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Entrepreneurs, listen up. Amplify Your Voice 2025, the financial edition is where you need to be. Brought to you by Canadian Small Business Women, a place for entrepreneurs to find the resources to take their businesses to the next stage. You'll learn from incredible keynote speakers and leave feeling more confident about your financial future. From getting clarity on building your stock portfolio to real estate investment, th...

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Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

Engaging women entrepreneurs and health advocates, our latest episode features the award-winning Aeryon Ashlie, founder of Aeryon Wellness Supplements. We delved into the importance of NPN certifications and supporting Canadian products, navigating business challenges, and empowering women through education.

Aeryon Ashlie is an acclaimed holistic nutri...

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Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

Jess Schultz, the founder and CEO of Amplify Group, shares her unique journey from finance to entrepreneurship. She emphasizes the value of support and progressive networks for women in business.

As the founder and CEO of Amplify Group, Jess Schultz is a go-to market supercharger for B2B startups looking to achieve scalable goals. She loves ...

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Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

In this episode, we dive into the inspiring journey of Steph Sellers, founder of Cookies and Dreams, and her mission to spread joy through gourmet cookies. As she navigates the ups and downs of entrepreneurship, she shares valuable insights into building community connections and the realities of running a successful business.

Steph Sellers is the foun...

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Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

Caitlin McGregor’s journey as the founder of Plum transforms the hiring landscape by embracing data to reveal innate talents rather than relying on traditional resumes. The episode explores how technology and behavioural data can help businesses thrive while ensuring that employees are matched with roles that allow them to flourish.

Caitlin MacGregor, ...

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