Link Masters: The Art and Science of Link Building

Link Masters: The Art and Science of Link Building

Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field. Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR. We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth. By tuning into Link Masters, you're not just listening to another SEO podcast; you're getting a masterclass in link building strategies that work.

Episodes

March 16, 2025 59 mins

Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. 

We also discuss: 

  • Googl...
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Tired of spending $$$ on guest posts? Discover how a small SEO agency took their link building in-house and scaled to building hundreds of links per month at a fraction of the cost they used to pay outside link vendors. 

In this episode, Ignite SEO's founder Adam Collins reveals his exact playbook: 

  • A quality control system that dramatically improved link quality while reducing costs 
  • A counterintuitive negotiation strategy t...
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100K Links Later: Key Insights from a Digital Investor and SEO Karl Hudson

In this episode of Link Masters, SEO veteran and digital investor Karl Hudson shares his remarkable journey. Starting at just 14 years old, Karl scaled multiple businesses in competitive industries like gambling and affiliate marketing, ultimately founding his own successful SEO agency, Searcharoo. His agency has built over 100,000 links for their ...

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The Google Leak confirmed the power of authority links. Want to learn how to use Purpose-Driven campaigns to build relevant links from high-authority organizations? 

In this episode of Pitchbox Link Masters, we sat down with Dale Bertrand, President of Fire&Spark, to get answers to these key questions: 

  • What is Authority-First SEO? 
  • How can purpose-driven campaigns boost rankings and build trust with Google? 
  • What are the most ...
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Ever gotten an outreach email that was so bizarre and hilarious, you couldn't help but respond?

In this episode of Link Masters, we interviewed the one and only Bibi Raven, aka Bibi The Link Builder. She is known for her unconventional and humorous approach to link building, which helps her consistently drive a 25% response rate and deliver high-authority links to her clients.

Bibi shares her wildly creativ...

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Ever wonder what it really takes to boost a client from 300K to over 10 million monthly visitors through link building? 

In this episode of Link Masters podcast, we go behind the scenes with Amit Raj, founder of The Links Guy agency based in Glasgow, Scotland. He reveals the strategic link building campaigns that drove such massive traffic growth for his clients. 

You'll hear first-hand how Amit and his team ...

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Ever wonder why some SEO agencies are doubling or even tripling their client list while yours seems stuck in neutral? What are you missing? 

In this episode of Pitchbox Link Masters, Jack Roebuck, COO of Digital NRG, talks about his journey and the key operational tactics behind Digital NRG's impressive growth from 30 to 140 clients. 

Listen to the full episode to learn: 

✅ How to Foster a Growth-Oriented Team...

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Ever wondered how to build 1000 links a month?

Join Jason Morris, CEO of Profit Engine, in this episode of Link Masters as he unveils the secrets behind his extraordinary success.

This episode is more than just a conversation; it's a masterclass in scaling your business.

Listen to the full episode to learn:

✅ How Jason went from building 100 to 1000 links a month.
✅ The implications of ...

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